SEO

Search Engine Optimisation

There are 8.5 billion searches made on Google alone every single day, so if you’re going to grow online, you need to get a slice of that pie. Question is, what SEO strategy will get you there? I-COM can help you drive more visitors to your site by ensuring it is built, designed, and managed in a way that delights users. Call us on 0161 402 3170 to learn more about our SEO marketing services or send us an enquiry via the contact button below.

Search engine optimisation (SEO) means using technical know-how, thorough knowledge of user experience and constant brand development to win better visibility in the search engine results pages (SERPS). This will deliver more traffic and, therefore, more revenue to your business. 

We are one of the largest independent Manchester SEO agencies,  and we focus on delivering commercial results and improved profits for our clients by driving organic traffic using on-site, off-site, and technical SEO.

As a professional SEO agency, we are here to help you stand out from the crowd and expose you to the people looking for your particular services and products. Our SEO campaign strategy encompasses everything you'd ever need to get your website front and centre.

Curious about what a successful SEO strategy looks like for your business? We’d be more than happy to give you a free search engine optimisation consultation - just drop us a line and tell us about your business. Call 0161 402 3170 or complete our online contact form for some of the best SEO consultancy Manchester has to offer.

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What's the I-COM SEO Philosophy?

Think of your website like a bricks-and-mortar shop. If we wanted to build a profitable shop, we would want to:

  • Make sure the shop floor is designed to make it easy for shoppers to go from aisle to aisle, and find and collect their goods
  • Make the shop look nice, ensure staff are helpful and dedicated to providing a great customer experience and educating shoppers
  • Provide compelling reasons for them to return to the shop in the future
  • Go outside the shop and start telling as many people as possible who we think would like the products that we sell about our brand and products to - try and get more people visiting - if we’re going to grow we want a consistently growing number of people in our shop
  • Grow the reputation of the shop
  • Make it as easy as possible for those visiting the shop to navigate to the tills and then pay for their products

We basically do that, but with your website and how it appears in search engines!

We ensure your website is technically sound, futureproof, easy to navigate, and full of useful information for your target audience. We then we go out and tell people about it. 

What's included in your SEO services?

I-COM SEO Agency

Everything! Here at I-COM we have a full SEO team with decades of combined experience. Using SEO best practice, we will help you to get your brand in front of your target audience within organic search. We'll also use our technical know-how to ensure that your site delights users through great UX (user experience), that you're site is prepared for Google's algorithm updates, and that you are continually broadening your reach through data-based optimisations.

SEO Strategy

Planning and executing a robust SEO strategy with the aim of increasing organic traffic, improving search engine rankings, and driving more relevant traffic to your website.

Keyword Research

Uncovering high-potential keywords and phrases to incorporate into your website's content, resulting in increased visibility, improved search engine rankings, and ultimately, more qualified leads and conversions.

Google Analytics & Algorithm Updates

Ensuring your website data is being captured and monitored in Google Analytics in order to continually optimise and measure success. Equipping your website to handle regular updates to Google's search algorithms.

Conversion Rate Optimisation

Systematically optimising your website to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form.

Linkbuilding

Acquiring backlinks from relevant and trustworthy websites to your own with the goal of improving search engine visibility and authority, and driving referral traffic.

Internal Linking

Ensuring your website is maximising internal linking opportunities to improve website navigation, enhance user experience, and drive traffic to important pages.

National and Local SEO

Improving organic search visibility and rankings for keywords on a national scale for a broad reach or a specific geographical area to improve visibility and attract local traffic and customers.

What can I expect from I-COM?

I-COM SEO Agency

As a specialist SEO agency, we're thorough from the get-go. We’ll start by conducting a deep-dive SEO audit that will show you all the areas we’ll want to address in order to grow your search visibility and your brand’s reputation in the eyes of Google.

From there, we’ll tell you exactly what’s required to address those issues - actionable insights from our team of Manchester-based SEO experts. We will then prioritise and build these actions into an integrated digital marketing strategy for the next three months and beyond. 

And because so much can affect SEO performance in today’s search landscape, it’s of the utmost importance that your strategy is integrated with the rest of your marketing efforts. At I-COM, you’ll have SEOs, content writers, PR professionals, developers, and designers - all using industry leading tools - working together to improve your organic performance.

Case Studies

+144.7% increase in organic enquiries - Cosmetic Surgery Solicitors

What Our Clients Say

As a result of 20+ years experience, we're now a leading SEO agency with lots to offer our SEO clients. We’ve got sustainable, future-proof strategies, techniques, and methods that benefit businesses across a host of sectors.

But it’s not just our experience that we think makes us special, it’s how we go about it. SEO is often characterised by smoke and mirrors, vague ambiguities and, frankly, bullsh*t on the part of the practitioners.

However, our SEO company services are built on transparency, education and honesty. After all, our SEO team are part owners of the business (yes, we're employee owned!) and want only the best for their colleagues and clients.

They're commercially-minded professionals looking for the best way to drive profit. Essentially, we want the same for you as we do for I-COM - business growth.

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.