SEO Strategy
Planning and executing a robust SEO strategy with the aim of increasing organic traffic, improving search engine rankings, and driving more relevant traffic to your website.
Search engine optimisation (SEO) means using technical know-how, thorough knowledge of user experience and constant brand development to win better visibility in the search engine results pages (SERPS). This will deliver more traffic and, therefore, more revenue to your business.
We are one of the largest independent Manchester SEO agencies, and we focus on delivering commercial results and improved profits for our clients by driving organic traffic using on-site, off-site, and technical SEO.
As a professional SEO agency, we are here to help you stand out from the crowd and expose you to the people looking for your particular services and products. Our SEO campaign strategy encompasses everything you'd ever need to get your website front and centre.
Curious about what a successful SEO strategy looks like for your business? We’d be more than happy to give you a free search engine optimisation consultation - just drop us a line and tell us about your business. Call 0161 402 3170 or complete our online contact form for some of the best SEO consultancy Manchester has to offer.
Think of your website like a bricks-and-mortar shop. If we wanted to build a profitable shop, we would want to:
We basically do that, but with your website and how it appears in search engines!
We ensure your website is technically sound, futureproof, easy to navigate, and full of useful information for your target audience. We then we go out and tell people about it.
Everything! Here at I-COM we have a full SEO team with decades of combined experience. Using SEO best practice, we will help you to get your brand in front of your target audience within organic search. We'll also use our technical know-how to ensure that your site delights users through great UX (user experience), that you're site is prepared for Google's algorithm updates, and that you are continually broadening your reach through data-based optimisations.
Planning and executing a robust SEO strategy with the aim of increasing organic traffic, improving search engine rankings, and driving more relevant traffic to your website.
Uncovering high-potential keywords and phrases to incorporate into your website's content, resulting in increased visibility, improved search engine rankings, and ultimately, more qualified leads and conversions.
Ensuring your website data is being captured and monitored in Google Analytics in order to continually optimise and measure success. Equipping your website to handle regular updates to Google's search algorithms.
Systematically optimising your website to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form.
Acquiring backlinks from relevant and trustworthy websites to your own with the goal of improving search engine visibility and authority, and driving referral traffic.
Ensuring your website is maximising internal linking opportunities to improve website navigation, enhance user experience, and drive traffic to important pages.
Improving organic search visibility and rankings for keywords on a national scale for a broad reach or a specific geographical area to improve visibility and attract local traffic and customers.
As a specialist SEO agency, we're thorough from the get-go. We’ll start by conducting a deep-dive SEO audit that will show you all the areas we’ll want to address in order to grow your search visibility and your brand’s reputation in the eyes of Google.
From there, we’ll tell you exactly what’s required to address those issues - actionable insights from our team of Manchester-based SEO experts. We will then prioritise and build these actions into an integrated digital marketing strategy for the next three months and beyond.
And because so much can affect SEO performance in today’s search landscape, it’s of the utmost importance that your strategy is integrated with the rest of your marketing efforts. At I-COM, you’ll have SEOs, content writers, PR professionals, developers, and designers - all using industry leading tools - working together to improve your organic performance.
As a result of 20+ years experience, we're now a leading SEO agency with lots to offer our SEO clients. We’ve got sustainable, future-proof strategies, techniques, and methods that benefit businesses across a host of sectors.
But it’s not just our experience that we think makes us special, it’s how we go about it. SEO is often characterised by smoke and mirrors, vague ambiguities and, frankly, bullsh*t on the part of the practitioners.
However, our SEO company services are built on transparency, education and honesty. After all, our SEO team are part owners of the business (yes, we're employee owned!) and want only the best for their colleagues and clients.
They're commercially-minded professionals looking for the best way to drive profit. Essentially, we want the same for you as we do for I-COM - business growth.
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.