Are CRO and UX Really That Important?

A website that has been designed or is managed without thinking about your users’ experience (UX) is likely to be a poor-performing website - no matter how awesome it might look like at first sight. And without excellent conversion rate optimisation (CRO) techniques in place, you’ll miss some serious opportunities to generate more sales and enquiries.

That’s why we absolutely prioritise UX & CRO in every website we build and for every business we look after. Not only will our UX & CRO experts improve website conversions, but the improvements we make also go down a treat for Google.

Interested to find out how we can boost your revenue and keep customers returning again and again? Then give us a bell by calling 0161 402 3170 or use our handy contact form.

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How Will I-COM Work With Me?

For us, UX & CRO boil down to delivering three key things: 

  1. Keeping your website visitors happy
  2. Helping them achieve their objectives on your site
  3. Encouraging them to behave in a way that you want them to while on your website 

As soon as you join us, our UX and CRO experts will work closely with you to understand everything we can about your business, your industry and your target audience. 

We’ll also conduct a thorough review of your website to see how your users are currently behaving in order to identify any design or UX weaknesses, such as drop off points where visitors repeatedly leave your site. 

From this review, we’ll identify a range of possible opportunities to improve how users interact with your site based on the behavioural psychology of your target customer. We’ll also look for ways we can persuade them to complete your required goals, such as making a purchase or contacting you with an enquiry.

This audit will be discussed with you for review and approval before we get to work implementing our recommendations. 
 

What Will the CRO & UX Service Deliver?

Our CRO and UX recommendations could include elements such as:

  • Changing the layout of your website
  • Improving the speed at which your website loads
  • Introducing clearer calls-to-action
  • Improving imagery or changing colours for clarity
  • Reordering merchandise or updating filter options
  • Altering the language and tone of brand voice
  • Rewriting or reordering copy
     

Our work doesn’t have to end after our initial consultancy. If you retain us we’ll continually monitor your site to make sure it:

  • Achieves and exceeds your targets
  • Keeps pace with consumer expectations
  • Accelerates ahead of your competitors
  • Adjusts inline with seasonal or other trends
  • Reflects the latest technology developments

What Can I Expect from I-COM?

We’re an employee-owned business, which means each and every member of our team are as invested in growing your company as you are. Simply put, we love what we do and can’t think of any better way to spend the day than discovering, developing or implementing the creative and technical digital marketing solutions that will take your business to the next level. 

If you’re looking for an agency that will work in true partnership with you, who has your best interests at heart, isn’t afraid of being honest with you and will work tirelessly to make your (marketing) dreams come true - then look no further than I-COM!