Do I Need PR & Outreach in My Life?
At I-COM, we consider PR and outreach to be essential ingredients in the pursuit of online business growth.
PR and outreach is all about getting your brand out there in front of potential customers, via the web and the press, so that you can consistently top up your sales pipeline. After all, how can you expect to get more business if you’re not actively driving more interest in and awareness of your company?
The challenge is accessing and engaging this huge pool of prospects in the face of even bigger competition. But that’s where the creatives in our PR and content marketing teams come to life.
All the digital world’s a stage. And we give our clients the booming voice, the gripping plot, the captivating script, the movie-star charisma (not that you need it, of course) and the loyal fanbase to make your business ambitions a reality.
Get in touch with I-COM’s PR and outreach experts at I-COM today and let us start telling your story. Call us on 0161 402 3170 or fill in the contact form and we’ll get back to you as soon as possible.
What Can I Expect from I-COM?
We’re constantly on the hunt for stories. When you work with us, expect us to take on the dual role of journalist (many of our PR and outreach team have a background in journalism, by the way) and publicist, forging content that interests, entertains, delights and educates your target audience.
And in order to do that we’ll get to know your business, your people, your sector and industry press inside out.
Having the stories is one thing, but getting them out there is another. Just as an author needs publishers, we need journalists and influencers to spread our message. With 15 years of experience in the industry and the latest digital PR tools at our disposal, we find and build relationships with key contacts to get your brand seen by the right people.
Wondering what kind of activities make up our PR and outreach strategies? Just some of the services we can provide include:
- Press release writing and distribution
- Targeted media list production and maintenance
- Case study writing and distribution
- Feature pitches
- Product placements
- Media request monitoring
- Topical commentary writing and distribution
- Press office function & press/media kits
- Blogger outreach and influencer programmes
- Awards calendars and entries
- Award entries
- Media support at conferences and exhibitions
- Corporate PR
- Thought leadership programmes
- Link building
- Reputation management
Why Work With I-COM?
We’re one of Manchester’s leading agencies and have been helping clients grow their businesses online since back in 2004.
This experience means we have been perfecting our storytelling nous, flexing our creative muscles and growing our media relationships for more than 15 years - helping us take our clients’ brands to the next level.
And we’d like to think we’re particularly talented in creating and packaging winning strategies for clients in even the most technical and “unglamorous” sectors. Think your services are boring? Try us, we’ll get coverage! Think your colleagues are media unfriendly? We’ll make them thought leaders! We believe every company of every size in every sector has stories worth telling that can excite their target audience, you just sometimes have to dig a little deeper beneath the surface.
We should also probably mention that we’re employee owned, which directly benefits you, because it means you get to work with a close-knit community that works together and for each other - and by being a client of I-COM’s you become a key part of a team that is dedicated to growing businesses.
What Else Can I-COM Do?
PR and outreach are essential ingredients in the recipe for digital success, but if they’re all you use, you risk missing out on the tastier meal tickets. Online competition has never been more fierce, so we always recommend and using PR and outreach as part of a bigger, cohesive digital marketing strategy that targets other channels too.
You might want to consider our content marketing, PPC & paid advertising or SEO services - as part of our work we get to know your business and your objectives inside and out so we can put together a bespoke marketing package that leaves no stone unturned in your quest for business growth.