Do I Need Paid Advertising in My Life?
No matter the size of your brand, company or organisation, paid advertising and Pay Per Click (PPC) offers you the chance to appear prominently in places where your audience is actively looking for services or products that you offer.
As you’d expect, that makes paid search advertising and PPC campaigns a crucial part of any effective digital marketing toolbox, because it can be a surefire way to generate more revenue through your website, and quickly.
And that’s where we come in. As one of the UK's top 50 paid advertising agencies, I-COM’s team are Google Ads specialists, with expertise in Search Advertising, Display Advertising and Shopping Advertising. We devise and execute paid advertising strategies that attracts your target audience, compels them into action, and generates significantly more revenue than it costs.
Get in touch with our PPC experts today and we’ll give you a free audit that will show you how to generate more results through paid advertising. Call 0161 402 3170 or complete our online contact form today.
What Can I Expect from I-COM?
We're a Google Premier Partner, which means our paid advertising team is in the top 1% of Google Partners in the UK - not to mention Facebook and Bing partners too. So you can expect to receive the very finest of PPC strategies that are well-practised and finely honed to deliver exceptional results.
From the outset, we'll work with you to understand and define:
- Your products and services - what are your biggest sellers? What generates the most profit for you?
- Your industry - who are your competitors? Why are they popular? What is their advertising strategy? What are they spending?
- Understand your target audience - What are their demographics? What are their dreams and desires? Where can they be found online? What do they search for? What language do they use online? What times do they tend to be online?
If you're already running ads, we'll carry out a review of what you're currently doing in order to find out where we can build on your work and make your ads perform even better than they already are.
We'll then talk you through the distinct set of actions we've developed to generate more ROI for you.
And don't worry, we'll keep you in the loop with how your accounts are performing as frequently as you require. You get nothing but full transparency from us.
The platforms we work with include: Google, Bing, Facebook, Instagram, Twitter, LinkedIn and YouTube.
Goals & Objectives of Paid Advertising
We create and manage campaigns to achieve one of three goals:
- Clicks - using the pay-per-click bidding model to generate traffic to your website or other branded content and material
- Impressions - getting as many peoples’ eyes on your brand as possible to improve recognition and consistently grow your sales funnel
- Engagement - getting people to interact with you in some way - watching a video, browsing an image gallery or reading an article
We’ll help you understand what your site needs and then create a blended strategy to deliver success.
How It Works
PPC & paid advertising hasn't so much evolved but completely transformed since we first started out in 2004.
There are now a head-spinning number of platforms, bidding models, ad modifiers, management tools, target customers and competitors on the market to consider.
That's why our paid advertising and PPC consultants at I-COM are data analysts, writers, mathematicians, developers and everything in between from one minute to the next, frankly because that's what it takes to succeed in this landscape.
We know what your paid ads should say, how they should look, where they should appear, who should see them and when should they be displayed in order to meet your objectives.
Want to know more? Take a deep dive into our specialist paid advertising services:
Why Work with I-COM?
For the last 15 years, it's been our aim to become a true extension of your own marketing team - someone you can trust, rely on and have fun with while we deliver results for your company.
And that attitude's helped us maintain our standing as one of Manchester's leading, full-service digital agencies for more than a decade.
Today we are an employee-owned company with a stable and dedicated team of digital marketing experts who want nothing more than to grow your business and help I-COM succeed at the same time.
Whatever your business needs, we're at the ready to get started. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing.