Using a combination of organic SEO and Paid Advertising, I-COM facilitated steady growth for SafetyBuyer from 2019 to date.
Our in-house paid advertising team not only managed to maintain SafetyBuyer's success, but grow it significantly during the period between 2019 and 2023. This was achieved by leveraging Performance Max campaigns to push the most popular products and increasing traffic for the products that Google's systems were neglecting.
Continual data monitoring and testing enabled I-COM to understand what was working in granular detail to ensure that ROAS was carefully maintained and the account was grown steadily and consistently even in a turbulent economic climate.
At the same time, I-COM's organic strategy - with a focus on keyword-driven blog content, on-site optimisations, and linkbuilding - enabled SafetyBuyer to rank on page 1, dramatically improve visibility, and increase revenue.