63% increase in paid traffic
Sector: E-Commerce
Services: Web Design, Web Development, Content Marketing, PPC & Paid Advertising, SEO
The Brief
SafetyBuyer
SafetyBuyer came to I-COM as a startup looking for an e-commerce website and support with digital marketing and Google Adwords in order to drive the business.
The Approach
SafetyBuyer
I-COM designed a simple, search-friendly e-commerce website using Magento which enabled the client to manage their own on-site work, while putting together an SEO strategy to maximise the limited budget by providing both consultancy on actions that SafetyBuyer could implement themselves and using our own time for off-site and technical work.
At the same time, our PPC team worked closely with SafetyBuyer to setup and manage campaigns on Google Adwords and Google Shopping.
The shift in focus to UX led to a jump in organic visibility which had begun to flatline over time, as well as an even bigger percentage increase in revenue.
Magento Site
Calls to Action
Mobile Menu
Branding
The Results
SafetyBuyer
Combined with link building efforts, SEO activities and marginal gains consultancy, SafetyBuyer has continued to grow in visibility and revenue producing record results each month.
Following our activities, organic traffic increased by 33% and organic revenue increased by 50%.
The improved user experience also enabled I-COM to push PPC, driving a 63% increase in PPC traffic and a 57% increase in revenue from paid search.
Overall, traffic increased by 52%, leading to a 49% increase in revenue. SafetyBuyer's success was recognised and celebrated when it became a finalist for the MEN 2019 'Best in Tech' E-commerce award.
- 64%
- Increase in Paid Visits
- 50%
- Increase in Total Visits
- 49%
- Increase in Revenue
I-COM has been truly instrumental in bringing SafetyBuyer online as well as establishing us as a key player within our industry. We operate within a highly competitive market and although I had every faith I-COM’s paid search expertise, I would not have envisioned achieving such consistent success throughout the last few years. I-COM’s activities are at the core of all our digital marketing activity and we see the team as a digital extension of our business. SafetyBuyer would not be the successful brand it is without I-COM’s support.
Ian Rowe, Managing Director at SafetyBuyer
Digital Marketing Specialists
We are I-COM
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
