Do I Need Social Media Marketing in My Life?

Social media marketing needs to be a priority if you want to improve brand awareness, brand sentiment and brand loyalty, reach more of your target audience on a consistent basis, and drive more qualified traffic to your website. 

No digital marketing campaign is complete without a full social media strategy, but this is typically one of the areas of digital marketing that proves a challenge to marketing managers, directors and business owners. 

You know you should be doing it, and should be doing it more. But you’re not 100% sure about what it should look like in order to meet your objectives. Either that, or there simply isn’t enough time for your team to execute your strategy!

We work with lots of people in both camps, helping make social media marketing work for you. And with more than 15 years in the game, we are confident we have enough insight and experience to take your work to the next level. 

Sound good? Get in touch with our social media marketing experts today by calling 0161 402 3170 or send us a message via our contact form.

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How It Works

Having a strong social media presence not only helps you to deal with customer service inquiries where people are increasingly prone to make them, it also gives you a platform to establish commonality with customers and share their brand vision through content, messaging and conversation. 

In short, social media marketing is crucial to get in front of your target markets and create brand evangelists who will share your message and recommend your products and services. 
 

How Will I-COM Work With Me?

We have strong beliefs on how social media marketing should be carried out in order to achieve success. Here are some quotes from leading names in social and digital marketing to give you an idea of what we think:

"How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis." - Joe Pulizzi, Content Marketing Institute

"We need to stop interrupting what people are interested in and be what people are interested in" - Craig Davis, Sendle

"Give value, give value, give value. And then ask for business." - Gary Vaynerchuk

Social media is a gathering of people, who want to gain something for themselves - whether that's information, entertainment, a new skill, and so on - every time they log on.

We have to earn their trust and earn their attention, and we'll only be able to do that if we can give them what they want.

For us it's all about defining and understanding the people that you want to reach, and defining and understanding the things that are going to interest them about your brand at different stages of their customer journey.

Services we can offer include:

  • Social media strategy
  • Target market research and persona development
  • Competitor monitoring
  • Brand voice development
  • Training
  • Reporting
  • Create and schedule posts 
  • Customer service and community management
  • Crisis management
  • Brand monitoring/social listening
  • Trigger calendar
  • Platform/account setup
  • Tracking pixel setup
  • LinkedIn group management
  • Live streaming events
  • Twitter chats
  • Competitions
  • Influencer marketing and collaborations;
  • Integration with wider marketing campaigns

What Else Can I-COM Do?

Social media marketing doesn’t work in isolation - it needs to be part of a cohesive digital marketing strategy that includes, for one, content marketing. After all, social media networks are nothing more than a platform, an empty stage, so you’re going to need some things to say in order to succeed. 

Let us help you give you that voice by developing an integrated content marketing strategy that utilises social media to grow your brand reach and brand awareness.