Email Marketing Agency Manchester

If you’re unsure of how to begin email marketing or your current efforts simply aren’t performing, agency email marketing can make all the difference. The expertise and dedication of our email marketing team ensure high-quality work and effective communication. I-COM can help you drive revenue by communicating directly to your audience using bespoke email marketing strategies and triggered automated campaigns. To learn more, call us on 0161 402 3170 or contact us via the button below.

Email marketing is the ultimate way to help nurture your leads, speed up sales, drive revenue, boost customer engagement with your brand and attract new clients. If you’re not already using email marketing as part of your digital marketing strategy, the real question is: why not? Maximising your email marketing efforts can significantly enhance these results.

One of the most consistently effective tools in the marketer’s toolbelt, email marketing delivers huge potential returns on investment, and the medium shows no signs of slowing down. This means that although competition for your audience’s attention is fierce, our super-savvy and strategic email marketing specialists know just how to make you stand out from the crowd. Additionally, email marketing is highly effective for generating leads, promoting products and services, and increasing brand awareness.

Curious to find out how our email marketing agency experts can grow your business? Call us on 0161 402 3170 or contact us via the button below.

Platforms we work with

What you'll get with an Email Marketing agency like I-COM

Email Marketing

For us it’s all about personalisation - for you and your customers. As soon as you get in touch, we’ll dig in deep to understand your business, your products or services, your customers and your goals.

Using I-COM means you get:

  • Access to our design team and our copywriters
  • Our technical understanding of how to manage your data and keep your list fresh ensures good deliverability levels
  • Time and expertise to implement automations and optimise them to drive up the ROI of the channel
  • Integration with other marketing channels and campaigns to ensure that your whole marketing spend works even harder for your business
  • Focus on delivering strong ROI and increasing revenue figures at all times
  • The experience and expertise gleaned from working with numerous other businesses on their campaigns
  • Use of email marketing software for managing and analysing campaigns
  • Generation of high-quality leads through our services

What's included in your email marketing services?

Email Marketing

Whether you’re setting up email campaigns from scratch and aren’t sure where to start or need a hand improving an existing strategy, a full-service email marketing agency will work closely with you to meet and then exceed your targets. It's crucial to have specific goals and gather data for an email marketing campaign to ensure its success.

Included in email marketing from I-COM:

Email Marketing Strategy

After a review and audit, our team of email marketing experts will develop a tailored email marketing strategy. Audience segmentation is crucial for successful email marketing, as it allows us to divide the database into lists based on contact activity, characteristics, and position in the sales funnel to tailor messages to the reader and achieve more control over the email program.


From template design and development to content population and scheduling, we can help you create email marketing campaigns that are visually appealing and informative to send out to your email database.

Database Management

In addition to helping you grow your email database, we can help you segment your database of existing customers for impactful personalisation and nurturing. Understanding and engaging with your target audience is crucial for effective email marketing strategies.

Workflows & Automation

From business-as-usual emails to abandoned basket programmes, customer loyalty, campaigns, re-engagement emails, and general lead nurturing, we can help you tailor your workflows for maximum impact.

Setup & Training

Get consultancy, training, and set-up support on your email marketing platform.

More about email marketing automation

Email Marketing

Used as an extension of email marketing, marketing automation means setting up an online platform that will manage the lifecycle of prospects. This means you can have different, personalised conversations with people depending on what actions they take on your website, allowing you to encourage the kind of behaviour you’re looking for. Setting specific goals and measuring performance in a marketing campaign is crucial to ensure the effectiveness of your strategy. Once set up, email marketing automation can help to:

  • Generate leads
  • Move these leads through the sales funnel
  • Analyse and review their behaviour on your website
  • Create personalised emails based on the pages they visit, the products they view and purchase

No matter your email marketing goals, I-COM can get you set up with your preferred platform with plenty of training and consultancy along the way.

I-COM has been at the forefront of digital marketing for nearly 20 years. Our unrivalled experience means we have a proven track record in delivering maximum results for our clients in sectors as wide ranging as e-commerce, legal, recruitment, education, tech and beyond.

Our industry expertise in digital marketing, SEO, lead generation, and content creation ensures successful outcomes and high client satisfaction.

Not only that, but we invest in our team. In the summer of 2019 we became an employee-owned business because we’re committed to the long-term stability and growth of our company. The impact of this is felt by all of our clients, who reap the benefits of a dedicated team that are as determined to delivering the results you need as you are.

Our unique and extensive experience means our specialists know exactly how to get to grips with your company’s needs quickly, so you can start seeing results right away.

Furthermore, I-COM is a proud Klaviyo Partner. This means we work closely with Klaviyo and have an intimate knowledge of the ins and outs of their platform. Our partnership allows us to leverage Klaviyo's powerful marketing tools to optimise your email marketing strategies, automate customer engagement, and drive more revenue for your business. Working with us ensures that you benefit from our deep expertise and direct access to Klaviyo's latest features and best practices.

Your One-Stop Shop for All Marketing Services

We are I-COM

I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites to creating awesomely eye-catching content, managing your paid advertising, running strategic PR campaigns or delivering SEO that really works.

Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing efforts.

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Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.