Make yourself memorable and capture your target audience's attention online with email marketing drip campaigns and marketing automation.
Whether your business is e-commerce or service based, by using a combination of email marketing and automation you can personalise the way you communicate with prospective customers and capture their interest.
If you're curious about how we can help you nurture your leads more effectively, then call us on 0161 390 0125 or fill in the contact form below.
WHY INVEST IN email MARKETING?
Marketing automation and email marketing can help a business to build strong ties with prospective customers by providing them with information that hooks them in and helps them at key points during their journey.
Used in the right way, e-newsletters can help to nurture and retain your current customers - encouraging them to return to your website, engage on social media and make repeat purchases. This could be done through a time-limited email campaign or a regular e-newsletter that promotes products and services that are relevant to your customer's needs and interests.
WHAT IS MARKETING AUTOMATION?
Marketing automation is a suite of tools that helps companies to generate and manage leads through the sales funnel as well as measure the success of marketing campaigns. A marketing automation platform generally includes an email client, CRM integration, analytics and lead scoring.
By using marketing automation you can see what your prospects are doing on your website and then tailor the emails you send them based on the pages they visit, the products they view and purchase.
how will we work with you?
We provide automation and email marketing for a range of clients at I-COM, including e-commerce, professional services and the tech sector.
Our strategy is to always retain your brand identity through all the work we do together. Our email marketing specialists take into account your brand and products, as well as the type of customers you may have, before we begin assembling an bespoke email marketing strategy.
So, whether you’re looking to encourage past customers to purchase again through seasonal advertising, or are hoping to gain new business through a B2B email marketing campaign, the I-COM email experts are ready to help you get the results you need.
Interested? Get in touch and find out how our team will work with you to implement a marketing automation for your business, or craft together a bespoke email marketing campaign. Call us on 0161 390 0125 or fill in the contact form.
what else do we do?
By creating the right kind of engaging, educational or entertaining content to appeal to your newsletter subscribers, our content marketing experts can help improve the click-through and conversion rates of each and every newsletter you send out. Find out more about content marketing here.
From the outset the I-COM team invested the time and resource to understand our business needs, in-line with our overall objectives. We had a fixed monthly budget and it was their role to convert that into placement fees through a hardworking, integrated online marketing strategy. Through a combination of SEO, PPC, Link building, PR and content marketing, together we implemented a really well executed campaign that generated the results that we were looking for.