Make yourself memorable and capture your target audience's attention online with email marketing drip campaigns and marketing automation.
Whether your business is e-commerce or service based, by using a combination of these services you can personalise the way you communicate with prospective customers and capture their interest.
If you're curious about how we can help you nurture your leads more effectively using email marketing and automation then call us on 0161 390 0125 or fill in the contact form below.
WHAT IS MARKETING AUTOMATION?
Marketing automation is a suite of tools that helps companies to generate and manage leads through the sales funnel as well as measure the success of marketing campaigns. A marketing automation platform generally includes an email client, CRM integration, analytics and lead scoring.
You can use email marketing automation to see what your prospects are doing on your website and then tailor the emails you send them based on the pages they visit and the products they view.
WHY INVEST IN MARKETING AUTOMATION?
Marketing automation and email marketing can help a business to build strong ties with prospective customers by providing them with information that hooks them in and helps them at key points during their journey.
E-marketing such as this can also be used to retain current customers by maintaining contact with them in a way that encourages them to return to the website, engage on social media and make repeat purchases. This could be done through an email campaign or a regular newsletter that your customers have opted in to and which features content relevant to your products and services.
BUSINESSES WE CAN WORK WITH
We’re able to provide automation and email marketing for a range of clients at I-COM, whether you’re looking to encourage past customers to purchase again through seasonal advertising, or are hoping to gain new business through some B2B email marketing. Our strategy is to always retain your brand identity through all the work we do together. Our email marketing campaigns take into account your brand and products, as well as the type of customers you may have before we begin assembling an email marketing strategy.
To find out if we can produce a suitable strategy for you just get in touch today. Our team will be more than happy to talk to you and help you work out just what it is your company needs. Call us on 0161 390 0125 or fill in the contact form.
how else we can help
Email marketing can be made all the more effective by integrating the strategy with a bespoke brand marketing campaign that utilises our copywriting and content creation skills. We can work with you to enhance and improve the click-through and conversion rates of users from your email through to your website by creating the right kind of engaging, educational or entertaining content. Find out more here.
From the outset the I-COM team invested the time and resource to understand our business needs, in-line with our overall objectives. We had a fixed monthly budget and it was their role to convert that into placement fees through a hardworking, integrated online marketing strategy. Through a combination of SEO, PPC, Link building, PR and content marketing, together we implemented a really well executed campaign that generated the results that we were looking for.