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Do I Need Email Marketing in My Life?

Email marketing is the ultimate way to help nurture your leads, speed up sales, drive revenue, boost customer engagement with your brand and attract new clients. If you’re not already using email marketing as part of your digital marketing strategy, the real question is: why not?

One of the most consistently effective tools in the marketeers toolbelt, email marketing delivers huge potential returns on investment, and the medium shows no signs of slowing down. This means that competition for your audience’s attention is fierce, fortunately our super-savvy and strategic email marketing specialists know just how to make you stand out from the crowd. 

Curious to find out how our experts can grow your business with email marketing? Get in touch by calling 0161 402 3170 or fill in our contact form.

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How Will I-COM Work With Me?

For us it’s all about personalisation. Personalisation for you and your customers. As soon as you get in touch, we’ll dig in deep to understand your business, your products or services, your customers and your goals. With this info, we’re then at the ready to curate a bespoke email marketing solution that exactly matches your requirements.

Why Should I Work With I-COM?

I-COM been at the forefront of digital marketing for over 15 years. Our unrivalled experience means we have a proven track record in delivering maximum results for our clients in sectors as wide ranging as e-commerce, legal, recruitment, education, tech and beyond.

Not only that, but we invest in our team. In the summer of 2019 we became an employee-owned business because we’re committed to the long-term stability and growth of our company. The impact of this is felt by all of our clients, who reap the benefits of a dedicated team that are as determined to delivering the results you need as you are.

Our unique and extensive experience means our specialists know exactly how to get to grips with your company’s needs quickly, so you can start seeing results right away.

What About Marketing Automation?

Used as an extension of email marketing, marketing automation means setting up an online platform that will manage the lifecycle of prospects. This means you can have different, personalised conversations with people depending on what actions they take on your website, allowing you to encourage the kind of behaviour you’re looking for.

SharpSpring is our marketing automation platform of choice. Once set up, it can help companies to:

  • Generate leads
  • Move these leads through the sales funnel
  • Analyse and review their behaviour on your website
  • Create personalised emails based on the pages they visit, the products they view and purchase

We offer a fully managed service that includes:

  • Designing and writing emails 
  • Analysing behaviour to identify opportunities
  • Creating workflows of events, such as sending emails
  • Setting up trigger points that will set workflows in motion 

If you prefer to have more control, we can get you set up with your preferred platform and then let you loose - with plenty of training and ongoing consultancy available of course.