Email Marketing Strategy
After a review and audit, our team of email marketing experts will develop a tailored email marketing strategy.
Email marketing is the ultimate way to help nurture your leads, speed up sales, drive revenue, boost customer engagement with your brand and attract new clients. If you’re not already using email marketing as part of your digital marketing strategy, the real question is: why not?
One of the most consistently effective tools in the marketeers toolbelt, email marketing delivers huge potential returns on investment, and the medium shows no signs of slowing down. This means that although competition for your audience’s attention is fierce, our super-savvy and strategic email marketing specialists know just how to make you stand out from the crowd.
Curious to find out how our email marketing agency experts can grow your business? Call us on 0161 402 3170 or contact us via the button below.
Platforms we work with
What you'll get with an Email Marketing agency like I-COM
Email Marketing
For us it’s all about personalisation. Personalisation for you and your customers. As soon as you get in touch, we’ll dig in deep to understand your business, your products or services, your customers and your goals.
Using I-COM means you get:
- Access to our design team and our copywriters
- Our technical understanding of how to manage your data and keep your list fresh ensures good deliverability levels
- Time and expertise to implement automations and optimise them to drive up the ROI of the channel
- Integration with other marketing channels and campaigns to ensure that your whole marketing spend works even harder for your business
- Focus on delivering strong ROI and increasing revenue figures at all times
- The experience and expertise gleaned from working with numerous other businesses on their campaigns
What's included in your Email Marketing services?
Email Marketing
Whether you’re setting up an email marketing offer from scratch and aren’t sure where to start, or need a hand improving an existing strategy, a full service email marketing agency will work closely with you to meet and then exceed your targets.
Included in email marketing from I-COM:
Newsletters
From template design and development to content population and scheduling, we can help you create engaging, visual newsletters to send out to your email database.
Database Management
In addition to helping you grow your email database, we can help you segment your database for impactful personalisation and nuturing.
Workflows & Automation
From business-as-usual emails to abandoned basket programmes, customer loyalty, campaigns, re-engagement emails, and general lead nurturing, we can help you tailor your workflows for maximum impact.
Setup & Training
Get consultancy, training, and set-up support on your email marketing platform.
More about Marketing Automation
Email Marketing
Used as an extension of email marketing, marketing automation means setting up an online platform that will manage the lifecycle of prospects. This means you can have different, personalised conversations with people depending on what actions they take on your website, allowing you to encourage the kind of behaviour you’re looking for. Once set up, email marketing automations can help to:
- Generate leads
- Move these leads through the sales funnel
- Analyse and review their behaviour on your website
- Create personalised emails based on the pages they visit, the products they view and purchase
No matter your email marketing goals, I-COM can get you set up with your preferred platform with plenty of training and consultancy along the way.
I-COM been at the forefront of digital marketing for nearly 20 years. Our unrivalled experience means we have a proven track record in delivering maximum results for our clients in sectors as wide ranging as e-commerce, legal, recruitment, education, tech and beyond.
Not only that, but we invest in our team. In the summer of 2019 we became an employee-owned business because we’re committed to the long-term stability and growth of our company. The impact of this is felt by all of our clients, who reap the benefits of a dedicated team that are as determined to delivering the results you need as you are.
Our unique and extensive experience means our specialists know exactly how to get to grips with your company’s needs quickly, so you can start seeing results right away.
What other marketing services do you provide?
I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites to creating awesomely eye-catching content, managing your paid advertising, running strategic PR campaigns or delivering SEO techniques that really work.
Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing.
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Digital Marketing Specialists
We are I-COM
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.