Manchester Content Marketing Agency

Delivering targeted content strategies to build awareness, develop authority, and gain trust that will accelerate your business. Send us an enquiry via the contact button below or call us on 0161 402 3170 to learn more.

JMW has been working with I-COM for many years and we have a great relationship with their team. As a large law firm we have multiple departments that rely on I-COM to deliver marketing support including paid advertising, content marketing, SEO, PR, and design/ development. We work very closely together to come up with creative ways to promote our business and drive high quality leads. If you are looking for a digital agency who are professional, hands on and deliver results then you should consider working with them.

Sarah Horsley, Personal Injury Marketing Manager at JMW

Driving Real Results.

Content Marketing Services

An effective content marketing strategy is an important part of a digital marketing plan and helps businesses and brands grow by:

  • Creating a bigger, more sustainable sales pipeline by reaching your target audience and building brand awareness
  • Increasing SEO performance ensuring you remain competitive and improve performance in the long run
  • Establishing yourself as a thought leader in your industry through regular coverage and media features
  • Going head-to-head (and beating) your biggest competitors on the web

As a highly experienced content marketing agency, we will create engaging, educational and entertaining content that will get your business noticed, get you in front of prospective customers and clients and deliver real, verifiable results.

Leads for Ramsdens Solicitors
Organic Inquiries for Cosmetic Surgery Solicitors
Traffic for Matthews & Goodman

Content marketing helps your brand become more well-known, and more well-liked, among the whole pool of your potential customers, no matter how close they are to parting with their money. And that means a sustainable, ever-growing pipeline.

What Industries Do You Work With?

Content marketing is at the heart of every marketing strategy, so whether you're an e-commerce business looking to increase sales or a lead generation business striving to attract clients online, our expertly crafted content will help you get there. Focusing on concrete, ROI-based outcomes, we will work with you to craft an organic content strategy that drives results.

We collaborate with a diverse range of industries. Reach out to us to explore how our award-winning content marketing service can elevate your business.

Content Marketing Services

What's Included?

The benefits of working with a full-service digital marketing agency is that we can provide content and copy for virtually every marketing channel, be it organic marketing, paid advertising, social media, and more. Below are some of our core content marketing services, however, if you have something specific in mind, we'd love to hear from you!

On-Site Content

On-site content and web page copy including SEO metadata, articles and blog posts, industry reports, e-books, whitepapers, guides, and slide decks

Off-Site Content

SEO-driven copy for off-site guest features to improve brand visibility and backlinks back to your website to improve its organic performance in Google search results

Brand Awareness

Full brand campaigns incorporating email marketing, blog posts and articles, downloadable assets, quizzes, surveys, case studies, testimonials, webinars, podcasts, and more

PR & Outreach

Thought leadership pieces including press releases, press kits, media biographies, and fine-tuned pitches to attract interest and secure coverage for your brand

Advertising Copy

Impactful copy for paid advertising including PPC and paid social campaigns to increase engagement, click-through-rates, and conversions

Video & Animation

Video copy, animations, and visual storyboards to support your campaigns and initiatives in a visually impactful way

Your One-Stop Shop for All Marketing Services

We are I-COM

I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites to creating awesomely eye-catching content, managing your paid advertising, running strategic PR campaigns or delivering SEO that really works.

Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing efforts.

Frequently Asked Content Marketing Questions

Do I really need content marketing?

Absolutely! Content is key to any successful digital marketing strategy.

Imagine you’re at a networking event and you want to make a splash with fellow attendees and build some valuable relationships.  What’s your approach? Be polite, funny, interesting and helpful, or go up to as many people as you can and talk at them about yourself incessantly before asking them for some money? Hopefully it's the former!

Content marketing is all about doing that, but on the web instead. It involves valuable, relevant and interesting content creation - assets, resources and materials designed to get your brand noticed by your target audience. 

But it doesn’t just involve the creation of content, it also requires strategic promotion of that content to get it seen by your target audience when they hit the search engines, browse social media, or directly visit your website. 

The whole discipline is built around the idea of attracting potential customers to your brand at every stage of the customer journey, rather than just one. 

How does it work?

From the outset, we will work hand-in-hand with you to understand your objectives, services, target market, industry, challenges, marketing calendars, and so on. Using this understanding, we will devise an action-packed content strategy that will outline the best possible chance of meeting your objectives.

We can work as an extension of your internal marketing team, complementing and supporting their activities, or we can take the lead and set the course for your entire digital marketing strategy - the choice is yours. We even lead workshops and offer ongoing consultancy to help guide or develop your in-house skills.

Throughout our content marketing journey, we will carry out ongoing analysis of our work, ensuring it's hitting the mark to match your short and long-term objectives.

Whether you are looking for a B2C or a B2B content marketing agency to drive success, I-COM can help you achieve your goals.

Why should I choose I-COM?

We know there are a lot of content marketing agencies out there, but not all are built the same. What makes I-COM’s content marketing team different is strategy. 

We don’t simply throw a load of content at the wall to see what sticks, we develop neatly-packaged digital marketing strategies and campaigns that tell stories, slice through the second-rate content churned out by your competitors, and make a difference to the people who you want to notice you. Oh, and get results. 

Not only that, we pride ourselves on the broad range of sectors we can work with - ranging from e-commerce, and education to legal and recruitment. Our content marketing team are experts in rapidly getting to grips with pretty much any industry, no matter how technical or niche, and delivering results quickly and effectively. 

If you feel like content marketing with I-COM makes sense for your business and you’re in the mood to reach more of your target audience in a more effective way, contact us via the form button or call us on 0161 402 3170.

What Our Clients Say

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.