Do I Need Content Marketing in My Life?
That depends. Do you want:
- A bigger, more sustainable sales pipeline?
- Improved brand awareness?
- Increased SEO performance?
- To be considered a thought leader in your industry?
- To achieve regular coverage in mainstream media?
- To go head-to-head (and beat) your biggest competitors on the web?
If so, then it not only needs to be in your life, but it needs to become one of your best mates. Don’t worry, we can introduce you.
Content & Copywriting
Copywriting and the creation of other lovely marketing collateral to communicate your brand
Don't just stand out, be useful, be educational, be entertaining and be remembered with brand awareness campaigns
How It Works
Imagine you’re at a networking event and you want to make a splash with fellow attendees and build some valuable relationships. What’s your approach? Be polite, funny, interesting and helpful?
Or go up to as many people as you can and talk at them about yourself incessantly before asking them for some money?
Hopefully the former!
Content marketing is all about doing that, but on the web instead. It involves the production of valuable, relevant and interesting assets, resources and material designed to get your brand noticed by your target audience.
But it doesn’t just involve the creation of content, it also requires strategic promotion of that content to get it seen by your target audience. The whole discipline is built around the idea of attracting potential customers to your brand at every stage of the customer journey, rather than just one.
What's Involved in Content Marketing?
- On-site content- web page copy, articles and blog posts
- Industry reports
- Guides and slide decks
- E-books and white papers
- Quizzes, surveys and checklists
Content marketing helps your brand become more well-known, and more well-liked, among the whole pool of your potential customers, no matter how close they are to parting with their money. And that means a sustainable, ever-growing pipeline.
How Will I-COM Work With Me?
From the outset we work hand-in-hand with our clients to understand their objectives, services, target market, industry, challenges, marketing calendars, and so on.
Using this understanding, we find the angles and stories that will get you noticed in your industry, and devise content that will grab the attention of your target audience - giving us the best possible chance of meeting your objectives.
We can work as an extension of your internal marketing team, complementing and supporting their activities, or we can take the lead and set the course for your entire digital marketing strategy - the choice is yours.
We even lead workshops and offer ongoing consultancy to help guide or develop your in-house skills.
From there, we'll:
- Discuss with you what you’re looking to achieve and review your current activities
- Delve into your business and industry so we can understand you, your audience and your goals better
- Create an initial strategy jammed pack with creative ideas based on our analysis and recommendations
After that, we review, refine and reinforce the activities that will bring you results, based on our ongoing analysis of our work to match your short and long-term objectives.
But the first step is to get in touch!
Why Should I Work With I-COM?
What makes I-COM’s content marketing team different is strategy. We don’t simply throw a load of content at the wall to see what sticks, we develop neatly-packaged strategies and campaigns that tell stories, slice through the second-rate content churned out by your competitors, and make a difference to the people who you want to notice you. Oh, and get results.
Not only that, we pride ourselves on the broad range of sectors we can work with - ranging from e-commerce, education to legal and recruitment. Our content marketing team are experts in rapidly getting to grips with pretty much any industry, no matter how technical or niche, and delivering results quickly and effectively.
If you feel like content marketing with I-COM makes sense for your business and you’re in the mood to reach more of your target audience in a more effective way than ever before, just get in touch.
How Else Can I-COM Help?
I-COM is a full service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites, managing your PPC, running strategic PR campaigns or delivering SEO techniques that really work.
Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing. With I-COM, you’re in good hands.