I-COM's award-winning content team has been practising content marketing since long before the term became a marketing industry buzzword.

We recognised a number of years ago the benefits of producing creative content that can increase brand awareness, driver consumers to your website, generate revenue and raise the profile of your brand.

The work we produce is completed to the highest standards, supported by data about your industry and target audience and driven by measurable objectives.

Get in touch on 0161 402 3170 or fill in our contact form to enlist our content marketing services. For more insight read on to learn more about how important this service is to your digital marketing strategy.

For some people it pays to be a bit more blunt when explaining content marketing. To borrow a definition*:

Your customers don’t care about you, your products or your services… they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

What are the benefits?

Before deciding to invest in content marketing, you probably want a bit more detail about what it can do for your company. In truth, it’s one of the only digital marketing methods that can consistently offer all of the following benefits:

  • Improve your website’s Presence, Awareness AND Conversion: It can target all three of the key ingredients for online success.
  • Improve your brand image: By becoming a publisher of content that provides value to your target audience, you will be more likely to be viewed in a positive light.
  • Demonstrate expertise and thought leadership: Show people you are an authority in your industry and build trust among the customers and clients you want to reach.
  • Improve SEO and build your online brand: Search engines such as Google now want to show users what they deem to be the biggest brands within a specific industry or topic. To compete you need to build your online brand and get people engaging with you.
  • Drive leads: When you combine all these factors, your website is more profitable than ever.

Our approach

We use a results-focused framework that identifies your target audience and, crucially, how close they are to making a decision. We tailor the content we create to potential customers at each stage of the decision making process and aim to move them closer to choosing your company.

What can we create for you?

We've worked for B2B, B2C, niche, mass market and more. Regardless of what you do, our content team can create execute successful content marketing strategies for you covering a huge range of content in different formats, including (but not limited to):

  • Web page copy, blog posts and infographics
  • Industry reports
  • Guides and slide decks
  • E-books and white papers
  • Quizzes, surveys and checklists
  • Videos, animations and visual storyboards
  • Webinars and podcasts
  • Visual one-pagers
  • Case studies, press releases and testimonials

Standalone strategies, consultancy & training

We don’t necessarily have to produce content for your company. Instead, we can work with and help your marketing team create the content that can take your brand to the next level.

We can create strategies for you to implement yourselves, or just help out on an ad-hoc basis and make sure you’re working as effectively as possible. Alternatively we can run training sessions for your team. Wherever you need help creating content, we are here to help.

Contact us

To speak to us about how content marketing can help your business, get in touch with us today.
Call 0161 402 3170 or fill in our contact form.

Get in touch