Absolutely! Content is key to any successful digital marketing strategy.

Imagine you’re at a networking event and you want to make a splash with fellow attendees and build some valuable relationships.  What’s your approach? Be polite, funny, interesting and helpful, or go up to as many people as you can and talk at them about yourself incessantly before asking them for some money? Hopefully it's the former!

Content marketing is all about doing that, but on the web instead. It involves valuable, relevant and interesting content creation - assets, resources and materials designed to get your brand noticed by your target audience. 

But it doesn’t just involve the creation of content, it also requires strategic promotion of that content to get it seen by your target audience when they hit the search engines, browse social media, or directly visit your website. 

The whole discipline is built around the idea of attracting potential customers to your brand at every stage of the customer journey, rather than just one. 

Content is key to any successful digital marketing strategy.

Imagine you are at a networking event and want to make a splash with fellow attendees to build some valuable relationships. What is your approach? Be polite, funny, interesting and helpful, or go up to as many people as you can and talk at them about yourself incessantly before asking them for some money? Hopefully, it is the former!

Content marketing is all about doing that, but on the web instead. It involves valuable, relevant and interesting content creation - assets, resources and materials designed to get your brand noticed by your target audience. 

But it does not only involve creating content, it also requires strategic promotion to get it seen by your target audience when they use search engines, browse social media, or visit your website directly. 

The whole discipline is built around the idea of attracting potential customers to your brand at every stage of the customer journey, rather than just one. 

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. Instead of pitching your products or services directly, a content strategy provides relevant and useful content to your prospects and customers to help them solve their issues and guides them to your service.

Effective content marketing builds trust, fosters relationships, enhances conversions, and generates leads. Customers today expect high-quality, consistent content from their favourite brands. Our content strategy will help your business to increase your visibility and educate your potential customers about the products and services you offer. We aim to engage with your audience and grow your customer base organically, providing them with information that they find genuinely helpful.

From the outset, we will work hand-in-hand with you to understand your objectives, services, target market, industry, challenges, marketing calendars, etc. We will arrange face-to-face meetings, either in our content marketing Manchester office, or we can travel to your business premises or discuss digitally. We want to get to know you and your needs, and using this understanding, we will devise an action-packed content strategy that will outline the best possible chance of meeting your objectives.

We can work as an extension of your internal marketing team to support their activities, or we can take the lead and set the course for your entire digital marketing strategy - the choice is yours. We even lead workshops and offer ongoing consultancy to help guide or develop your in-house skills.

Throughout our content marketing journey, we will carry out ongoing analysis of our work, ensuring it is hitting the mark to match your short and long-term objectives - your success is our success.

Whether you are looking for a B2C or a B2B content marketing agency to drive success, I-COM can help you achieve your goals.

Our agency’s extensive experience across various sectors allows us to quickly adapt and create bespoke content strategies that resonate with specific audiences. Our strategies are backed by data-driven insights, ensuring that our content is engaging and performs well on search engines and across social platforms, driving measurable outcomes in terms of traffic, leads, and ultimately, sales.

Our content marketing services deliver tangible and impactful results, including:

• Increased traffic: through well-crafted, SEO-optimised content, we can increase organic traffic to your website, making your business more visible to potential customers.
• Enhanced brand awareness: consistent, high-quality content builds a strong brand presence, making your business a thought leader in your industry and increasing your visibility across digital platforms.
• Improved lead generation and conversion rates: the ultimate goal is to convert your potential customers into paying customers.
• Higher engagement: engaging and relevant content leads to increased user interaction on social media and websites, fostering a satisfied and loyal customer base.

Long-term ROI: content marketing is a long-term strategy that builds over time, meaning the results are sustainable and grow as you continue to invest in consistent, quality content creation.

We know there are a lot of content marketing agencies out there, but not all are built the same. What makes I-COM’s content marketing team different is strategy. 

We do not simply throw content at the wall to see what sticks; we develop neatly packaged digital marketing strategies and campaigns that tell stories, slice through the second-rate content churned out by your competitors, and make a difference to the people who you want to notice you. And we get tangible results.

Not only that, we pride ourselves on the broad range of sectors we can work with - ranging from e-commerce, and education to legal and recruitment. Our content marketing team are experts in rapidly getting to grips with pretty much any industry, no matter how technical or niche, and delivering results quickly and effectively. 

If you feel like I-COM's digital marketing services make sense for your business and want to reach more of your target audience effectively and efficiently, contact us via the form button or call us on 0161 402 3170.