0161 402 3170info@i-com.net

Manchester Content Marketing Agency

Delivering targeted content strategies to build awareness, develop authority, and gain trust that will accelerate your business. Send us an enquiry via the contact button below or call us on 0161 402 3170 to learn more.

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An Experienced Content Marketing Agency

We are I-COM

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An effective content marketing strategy is an important part of a digital marketing plan and helps businesses and brands grow by:

  • Creating a bigger, more sustainable sales pipeline
  • Improving brand awareness
  • Increasing SEO performance
  • Establishing yourself as a thought leader in your industry
  • Reaching your target audience
  • Achieving regular coverage in mainstream media
  • Going head-to-head (and beating) your biggest competitors on the web

As a highly experienced content marketing agency, we will create engaging, educational and entertaining content that will get your business noticed, get you in front of prospective customers and clients and deliver real, verifiable results.

If you want to grow your business online with the help of expert content marketing services, get in touch to see what our content marketing experts can do for you. Call us on 0161 402 3170 or fill in our contact form.

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Content Marketing Services

The benefits of working with a full-service digital marketing agency is that we can provide content and copy for virtually every marketing channel, be it organic marketing, paid advertising, social media, and more. Below are some of our core content marketing services, however, if you have something specific in mind, we'd love to hear from you!

On-Site Content

On-site content and web page copy including SEO metadata, articles and blog posts, industry reports, e-books, whitepapers, guides, and slide decks

Off-Site Content

SEO-driven copy for off-site guest features to improve brand visibility and backlinks back to your website to improve its organic performance in Google search results

Brand Awareness

Full brand campaigns incorporating email marketing, blog posts and articles, downloadable assets, quizzes, surveys, case studies, testimonials, webinars, podcasts, and more

PR & Outreach

Thought leadership pieces including press releases, press kits, media biographies, and fine-tuned pitches to attract interest and secure coverage for your brand

Advertising Copy

Impactful copy for paid advertising including PPC and paid social campaigns to increase engagement, click-through-rates, and conversions

Video & Animation

Video copy, animations, and visual storyboards to support your campaigns and initiatives in a visually impactful way

Content marketing helps your brand become more well-known, and more well-liked, among the whole pool of your potential customers, no matter how close they are to parting with their money. And that means a sustainable, ever-growing pipeline.

How will I-COM work with me?

Content Marketing

From the outset, we will work hand-in-hand with you to understand your objectives, services, target market, industry, challenges, marketing calendars, and so on. Using this understanding, we will devise an action-packed content strategy that will outline the best possible chance of meeting your objectives.

We can work as an extension of your internal marketing team, complementing and supporting their activities, or we can take the lead and set the course for your entire digital marketing strategy - the choice is yours. We even lead workshops and offer ongoing consultancy to help guide or develop your in-house skills.

Throughout our content marketing journey, we will carry out ongoing analysis of our work, ensuring it's hitting the mark to match your short and long-term objectives.

Whether you are looking for a B2C or a B2B content marketing agency to drive success, I-COM can help you achieve your goals.

Get in touch here or call us on 0161 402 3170.

Does Content Marketing Really Work?

Absolutely! Content is key to any successful digital marketing strategy.

Imagine you’re at a networking event and you want to make a splash with fellow attendees and build some valuable relationships.  What’s your approach? Be polite, funny, interesting and helpful, or go up to as many people as you can and talk at them about yourself incessantly before asking them for some money?

Hopefully it's the former!

Content marketing is all about doing that, but on the web instead.  It involves valuable, relevant and interesting content creation - assets, resources and materials designed to get your brand noticed by your target audience. 

But it doesn’t just involve the creation of content, it also requires strategic promotion of that content to get it seen by your target audience when they hit the search engines, browse social media, or directly visit your website. 

The whole discipline is built around the idea of attracting potential customers to your brand at every stage of the customer journey, rather than just one. 

What other marketing services do you provide?

I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites to creating awesomely eye-catching content, managing your paid advertising, running strategic PR campaigns or delivering SEO techniques that really work.

Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing. 

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Paid Advertising
SEO
PR & Outreach
Content Marketing
Websites
Social Media

Benefits of working with I-COM

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We know there are a lot of content marketing agencies out there, but not all are built the same. What makes I-COM’s content marketing team different is strategy. 

We don’t simply throw a load of content at the wall to see what sticks, we develop neatly-packaged digital marketing strategies and campaigns that tell stories, slice through the second-rate content churned out by your competitors, and make a difference to the people who you want to notice you. Oh, and get results. 

Not only that, we pride ourselves on the broad range of sectors we can work with - ranging from e-commerce, and education to legal and recruitment. Our content marketing team are experts in rapidly getting to grips with pretty much any industry, no matter how technical or niche, and delivering results quickly and effectively. 

If you feel like content marketing with I-COM makes sense for your business and you’re in the mood to reach more of your target audience in a more effective way, contact us via the form button or call us on 0161 402 3170.

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Our Work

I-COM is a results-driven agency that thrives on helping our clients achieve tangible results. We will work with you to understand your specific goals and KPIs, ensuring our strategic content marketing activities align with what you want to achieve.

We've achieved some fantastic results for our clients including Ramsdens Solicitors, Cosmetic Surgery Solicitors, Matthews & Goodman, and many others. You can view the full case studies for these below:

  • Ramsdens Solicitors
  • Cosmetic Surgery Solicitors
  • Matthews & Goodman

Read all case studies here.

+30.7%
Leads - Ramsdens Solicitors
+144.7%
Organic Inquiries - Cosmetic Surgery Solicitors
+156%
Traffic - Matthews & Goodman

What Our Clients Say

During the pitch process, what stood out for us was how well I-COM listened to us and to the initial brief that we gave them, which translated into an outstanding level of detail in their pitch. Coupled with their specialist knowledge and client portfolio, awarding I-COM the tender was an incredibly easy decision for us to make - they knocked the other digital marketing agencies we reviewed out of the water.

Valerie Osborne, Marketing and Student Services Manager at Lancaster & Morecambe College

I-COM have worked with Clough & Willis for over 10 years and have been instrumental in developing our websites, online presence and our SEO projects. We have an excellent relationship built on their ability to understand our sector and translate that to our specific business needs and the requirements of the project at hand. Our most recent website redesign is easy to use, highly configurable, responsive and optimised for mobile and our ongoing digital marketing ensures that we remain highly ranked within search for terms relating to our field of work which helps continue driving our business forward.

Clare Trippier, Marketing and Business Development Manager at Clough & Willis Solicitors

The marketing team at Lanes have been working with I-COM for the last couple of years. The team at I-COM are a breath of fresh air. They have put some meaningful projects together, that have delivered demonstrable results and they can and do respond to matters that are time sensitive. I love the can do attitude of the team.

Michelle Ringland, Head of Marketing at Lanes Group

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul, Partner at TJL Solicitors

We spoke with a number of agencies in the North West as part of our due diligence and from our first meeting I-COM stood out. They had the knowledge and the experience which was a huge advantage, but more than this they created a relaxed environment where they wanted to learn from us and were happy to teach us to ensure we got what we needed and maximised our budget. Our projects have been handled professionally throughout and post-launch we have seen our marketing activities yield huge financial returns, which is a credit to the account management and digital teams. The greatest asset with I-COM is that I can pick up the phone or come into the office and it doesn’t feel like I am visiting our agency but an extension of our internal team who all have the same goals and expectations as we do.

Michael Core, CRM & Online Marketing Executive at Ossur UK

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.