Ramsdens Solicitors

Case Study

Ramsdens Solicitors are an award-winning, Legal 500 recommended full-service law firm, with 15 offices across Yorkshire.

30.7% increase in leads

The Challenge

Ramsdens Solicitors

Ramsdens Solicitors enlisted our services to help grow brand awareness and become thought leaders in the legal sector in the North East. 

The law firm had three clear objectives, they wanted to:

  • Drive more relevant traffic to the website
  • Generate more leads through the website
  • Improve brand visibility in Google search

Content Marketing

Ramsdens Solicitors

Our focus for building brand awareness was to produce newsworthy and attention-grabbing content to secure PR coverage and links through a targeted outreach strategy. The theme of one of our recent campaigns was ‘Contentious Probate & Wills’, which garnered a fantastic level of PR coverage and SEO-friendly links for the client.

Our PR experts also closely monitor and react to current events in order to continually promote and secure coverage for Ramsdens. We have successfully pitched and won features for them in authoritative publications such as www.independent.co.uk, www.hrgrapevine.com, www.aviva.co.uk, www.bigissuenorth.com and www.openaccessgovernment.org.

Copywriting & SEO

Potter Rees Dolan

To improve Ramsden’s search engine ranking and organic traffic, we embarked on a series of SEO-minded activities that included:

  • Rewriting key service pages based on keyword research to improve SEO
  • Expanding the office location contact pages to gain local visibility

Service Pages Results

  • Service page sessions grew by 4.8%
  • Goal conversion rate improved by 55.5%
  • Service page leads improved by 63%


Ramsdens Solicitors

To enhance the good work of the copywriting team, we also introduced a series of CRO & UX changes to the current website, which included:

  • Brand trust-building banner updates
  • Styling updates and improvements to call to actions on service pages

PPC & Paid Advertising

We’ve created Google Ads with the sole purpose of driving leads through the website, since the campaigns were launched we’ve seen the following stats: 

  • Average cost per lead of £37.93
  • Conversion Rates sat at 6.4%
  • Increased Ramsdens Google Ads Impression Share up to 49.6% 
  • 45% decrease in cost per click since starting the campaigns 

The Results

Ramsdens Solicitors

Through the combined activity of PR, SEO, PPC and CRO & UX, Ramsdens have seen fantastic results since partnering with I-COM in 2012.

The campaign work to secure press coverage and links has boosted its brand awareness and organic visibility, while the onsite CRO & UX work has worked to convert website traffic into qualified leads.

  • Goal conversion rate improved by 11.9%
  • Overall Leads improved by 30.7%
Increase in Total Leads
Increase in Goal Conversion Rate
Increase in Service Page Leads

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.