Case Study

Established in 1990, TOFFS are a British-based clothing company. They produce versions of classic rugby and football shirts. Currently, they sell classic kits of over 240 clubs from around the world. 

700% increase in paid revenue

Sector: E-Commerce

Services: SEO, Content Marketing, PPC


The Challenge


TOFFS came to I-COM with the hope of improving and building their brand.

In particular, they wanted us to drive more revenue through a variety of channels, with paid activity a real focus.

The Approach


We started off the PPC campaigns using just search marketing, soon after branching out into Google Shopping, and this is where we started to see real results.

We broke out the campaigns into product categories and used manual cost per click (CPC) - as opposed to automatic CPC - as this gave us greater control and simply worked better for the client.

The Results


Since taking over TOFFS's PPC in 2014, we have increased monthly paid search revenue by 700%. In 2018, we delivered record year-on-year sales over Black Friday and Christmas, while maintaining the target ROI:

  • November 2018 - 21% increase in revenue
  • December 2018 - 62% increase in revenue

In addition to PPC, we also provide SEO and content marketing services for TOFFS. As a result of all of these activities, between 2018 and 2019 we produced:

  • 75% increase in revenue
  • 67% increase in transactions
  • 60% increase in sessions
  • 51% increase in users
Increase in revenue
Increase in transactions
Increase in Sessions

Pay per click advertising, or PPC, is a powerful tool used to drive visitors to your website and increase enquiries, leads and sales.

As PPC specialists, our team have Google Premier Partner and Bing Partner status. With our expertise, you can expect to:

  • Get under the noses of your target audience
  • Increase leads
  • Drive sales
  • Maximise your ROI

Learn more via the link below or call us on 0161 402 3170 to discuss your PPC needs.

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.