Content & Copywriting

Great copy is key to helping your website attract visitors with the intent to take action. Here at I-COM, our team of expert content writers can help you reach your target audience through engaging, informative, and helpful content. Send us an enquiry via the contact button below or call us on 0161 402 3170 to learn more.

The words on your website have a major influence on whether visitors stay or go, get in touch, or make a purchase. Website copy educates the visitor, making it clear whether they've come to the right place based on what they are looking for. With this in mind, the words on your site have to be chosen very carefully. 

The content on your website is also one of the biggest ingredients in the SEO mix, and in today’s competitive digital landscape, it’s more important than ever to make sure your content is effective. 

I-COM’s specialist content team has provided content and copywriting services to B2B and B2C companies of all sizes, in all sectors,  for nearly 20 years. Every day we produce web content on behalf of a multitude of clients who trust us to explain their services, communicate their unique selling points, and persuade visitors to take action.

To learn more about how we can help your business grow online through expertly crafted content, call us on 0161 402 3170 or send us an enquiry.

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What Content & Copywriting services do you provide?

Copywriting & Content

Here at I-COM, you'll get access to the full content and copywriting mix. No matter how niche or technical your business is or what vertical you operate in, you can trust in our experienced content team to deliver compelling copy that drives great results for your business online. Here are some of the copywriting services we provide - don't see one listed? Contact us to learn how we can help with your unique copywriting requirements.


From landing pages to white papers, we can help you with any type of copywriting, no matter how creative, niche, or technical.

Content Marketing

Creating engaging, optimised content in the form of blog posts, industry reports, guides, e-books, factsheets, case studies, and more.

Proofreading & Copyediting

Casting our expert eye for impactful copy over your written content to ensure it hits the mark on tone, grammar, spelling, and overall messaging.

Consultancy & Training

Get professional advice and guidance on writing for different platforms and verticals such as websites, emails, press releases, and more.

Content Audits

Reviewing your entire catalogue of content to identify what works best for your brand and target audience, what content to keep and remove, and how you can optimise your content for SEO.

What can I expect from I-COM?

Copywriting & Content

When we provide copywriting and content services to you, we’re representing you online. We’re essentially imitating your company, your tone of voice, your turn of phrase, and selling your USPs. 

We’re engaging with your target audience one-to-one, persuading them to take the next step in their customer journey. We do this by becoming fluent in the language of your industry, so that we can understand the emotional or rational triggers that are going to make your audience sit up and take notice. 

Here's our process:

Step 1

From the outset, we’ll work with you so that we are fluent in:

  • Your products and services
  • Your brand personality, tone of voice and style 
  • Your industry and the relevant technical terms and language used
  • Your target audience and the different stages of the customer journey that they go through

Step 2

We’ll then take an in-depth look at your website in its current form, to identify areas in which you can better: 

  • Optimise the website for SEO
  • Convey your key messages and USPs
  • Portray your brand personality
  • Encourage, persuade and convert your visitors
  • Educate and inform your visitors

Case Studies


+144.7% increase in organic enquiries - Cosmetic Surgery Solicitors


+156% increaese in traffic - Matthews & Goodman

Your One-Stop Shop for All Marketing Services

We are I-COM

I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites to creating awesomely eye-catching content, managing your paid advertising, running strategic PR campaigns or delivering SEO that really works.

Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing efforts.

As a full-service digital agency, we can support every single aspect of your marketing needs, from designing and building websites to managing your PPC, running strategic PR campaigns or implementing SEO techniques that deliver business growth. 

We’re more than happy to provide copywriting services to you in isolation, but we know that the most effective digital marketing work is that which is part of a cohesive strategy that targets a number of crucial objectives at the same time. 

Send us an enquiry via the contact button or call us on 0161 402 3170 to learn more.

What our clients say

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.