Why You Need Advanced Analytics
Popping into Google Analytics to see your weekly sales or goal conversions is relatively simple, but digging down into the juicy data is where the real gains are to be had.
Our digital marketing specialists use their advanced analytical expertise to review the performance of your website and marketing strategy to identify even the smallest of opportunities for improvement. This is particularly important when your website is already performing well as these tiny opportunities will be harder to spot. But with our experience, we’ll uncover the very best options to keep your business growing and advancing ahead of your competitors.
How Will I-COM Work With Me?
Our advanced analytics service focuses on putting the microscope on every aspect of the your website and digital marketing activities to find golden nuggets of opportunity.
We conduct our audit through the lens of:
- Conversion Rate Optimisation (CRO) & User Experience (UX)
- Marketing Attribution
- Predictive Analytics
Using these techniques, we then make carefully considered recommendations on where improvements can be made for maximum impact on your KPIs.
- Implement these adjustments for you
- Give your team a hand in implementing these tweaks
- Offer our services on a consultancy basis
What Can I Expect from I-COM?
Expect the unexpected! Part of our advanced analytics service is to look at your website and marketing activities from a totally different vantage point. In doing so, our digital marketing specialists will uncover the overlooked, unobvious and compelling opportunities that - when put in place - will help you keep your business accelerating.
With over 15 years of experience in the digital marketing industry, we know what we’re talking about. We’ve provided advanced analytical consultancy to sectors as broad ranging as e-commerce, legal, recruitment, utilities, education and technology. That means we’re a dab hand at rapidly getting to grips with a business and suggesting changes that will have a powerful impact on the target ROI.
How Else Can I-COM Help?
I-COM is a full service digital marketing agency. This means we can support every aspect of your marketing needs, including implementing all of the recommendations from our advanced analytics review.
So, whether you need our copywriters to refresh your service pages, our developers to rejig your website or our SEO experts to trace which marketing channels are bringing in the most revenue, we’re at the ready to take your company to the next level.