Predictive Analytics

I-COM’s big data experts can help you harness your website data to unlock business potential. Using these insights, we will statistically model what is likely to happen to your business, creating a baseline performance forecast that will help you with strategic decision making. Call us on 0161 402 3170 to learn more or send us an enquiry via the contact button below.

Every day your website will be collecting bags of data - information that you’ll probably only ever use a tiny amount of in order to check key performance indicators. 

I-COM’s digital marketing and data experts can take all this information and model the direction your business is going in, creating a baseline performance forecast that will help you with strategic decision-making.

If you’re looking to build an investment business case or perform due diligence on a revenue forecast, our predictive analytics solutions will help you understand how likely the projected outcome is.

Get in touch with our experts - call us on 0161 402 3170 or send us an enquiry via the contact button below.

What's involved in Predictive Analytics?

Analytics Agency

We access Google Analytics application programming interface (API) to collect several years of performance data from your site. We then forecast using an additive model where non-linear trends are fit with yearly, weekly, and daily seasonality, plus holiday effects. This approach works best with time-series data that has strong seasonal effects and several seasons of historical data, with that information to hand we can be fairly sure of our predictions. 

The modelling we undertake is robust in handling missing data, shifts in the trend and allows for outliers that might otherwise be misleading.

Once we have a baseline model, we can overlay the impact strategic changes to your business will have on the three key online performance levers: traffic volumes, conversion rates and enquiry value. This allows us to predict online business growth.

Get in touch to learn more about how our predictive data analytics can help you grow online.

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What does Predictive Analytics look like in practice?

Analytics Agency

Perhaps you want to launch a new e-commerce website that has been developed with the objective of improving your current conversion rates - our service will help predict the impact of this launch on your revenues.

You could be considering an acquisition but want to validate the business plan provided by the target company’s management. By using our advanced modelling system, we are able to test assumptions and forecasts, helping you to invest wisely.

If you are looking to understand where your business is heading and what you can do to grow more effectively, then this is the service for you.

This service is available as part of our core toolkit during the course of a marketing retainer to help us assess the predicted outcomes of different strategies. However, it is also available as a discrete service for companies looking to test their own ideas. 

We will work hand-in-hand with you to understand exactly what you want to achieve and ensure that the piece of work we deliver will be focused on helping you make the right decision.

The service will conclude with a detailed report that contains easy-to-understand conclusions and next steps. You can choose to receive this electronically or we’ll walk you through our findings and recommendations with a face-to-face discussion. 

The predictive analytics service from I-COM will provide you with the confidence to make the right decisions to grow your business. 

Your One-Stop Shop for All Marketing Services

We are I-COM

I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites to creating awesomely eye-catching content, managing your paid advertising, running strategic PR campaigns or delivering SEO that really works.

Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing efforts.

Case Studies


+82% increase in organic traffic - Northern Connectors

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.