Clough & Willis

Case Study

Clough & Willis is a Manchester-based law firm who asked us to redesign their website to help build on the results generated by our ongoing digital marketing work.

275% increase in enquiries

The Challenge

Clough & Willis

Clough & Willis needed to modernise their current brand including their website. The site itself had accrued content which had caused the navigation to become unwieldy. In addition, many of the older pages were under-performing, which had led to declining search visibility.

We needed to update the site to make it more user-friendly while refreshing the content to ensure that the new site performed better and regained its prominence in organic search. It was also important that we improve their local search presence and the number of cases they take on through the website.

The Approach

Clough & Willis

Our web design and development team completely rethought the whole site, bringing it up to date, and re-platforming it onto Concrete to help with maintenance. In addition, we ensured that the new design was fully responsive, creating higher user engagement.

The digital marketing team reviewed all the site content, using Google Analytics data to help decide how to restructure the navigation.

We refreshed old pages, removed stale content and added new content where necessary in order to ensure that the site met the needs of their target audience.

The Results

Clough & Willis

Our work on the web design and web development for Clough & Willis refreshed and modernised their brand. This helped to move the company forward, assisting them in reaching out and appealing to a wider array of people.

By appearing more welcoming to a broader audience, the new-look website has a significant effect on traffic levels and an increase in conversion overall.

The simpler site, with a clearer structure, led to a fantastic 275% increase in enquiries.

Increase in enquiries
More pages looked at per visits
Increase of time on site

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.