Case Study

Bunkabin manufactures and supplies portable, temporary accommodation units to universities, building sites and events.

+23% increase in conversions

The Brief


Bunkabin wanted I-COM to help them raise brand awareness, build traffic across all channels, and improve online conversions through a multi-channel marketing strategy.

Using our expert Digital Marketing Services, I-COM were able to deliver great results for Bunkabin using a combination of the below:

The Approach


To help raise brand awareness, I-COM developed an integrated content marketing and​​​​​​ PR campaign, designed to generate newsworthy content targeted at the key audience demographics including the construction and health and safety sectors, as well as universities and large events.

Our concerted PR efforts across 2022 and 2023 resulted in multiple pieces of coverage, boosting the brand awareness and link profile of Bunkabin. Publications included:

We also used our SEO, CRO and UX knowhow to improve the user experience, drive higher numbers of conversions and appear for ever-increasing numbers of relevant terms.

The Results


The ongoing digital marketing effort, based on strategies tailored to Bunkabin's unique industry and targeted audience, has resulted in some fantastic wins for our client, including notable improvements in users, sessions, and conversions across all channels.

Increase in overall conversions
Increase in organic users
Increase in organic sessions

Special Projects - Bunkabin Website

Bunkabin's current website was also designed and built by I-COM, after Bunkabin requested a cleaner, more visual website.

Bunkabin wanted a website that better showcased the accommodation units both inside and out and wanted the content to better explain product features and benefits. This had a two-fold purpose of improving the customer-experience of the site, and also hitting Google's SEO requirements.

The site was built on Concrete5 with a super-simple CMS, allowing Bunkabin to easily update the site themselves as well as providing a responsive and search-friendly service to all visitors.

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.