Bunkabin

Sector
  • Other
Services
  • Web Design
  • Web Development
  • Digital Marketing

THE CLIENT

Bunkabin manufactures and supplies portable, temporary accommodation units to universities, building sites and events including sleeping cabins, toilets, showers and kitchens.

THE BRIEF

Bunkabin came to I-COM with an old website that did not perform particularly well in search and drove very few enquiries. They wanted an updated, modern site that performed well on all devices, which clearly explained their USPs and drove enquiries from across the UK. They also wanted I-COM to help them raise brand awareness and build their traffic across all channels.

THE APPROACH

I-COM designed a cleaner, more visual website which better showcased the accommodation units both inside and out and re-wrote content across the site to better explain product features and benefits. The site was built on Concrete5 and allows Bunkabin to easily update the site themselves as well as providing a responsive and search friendly service to all visitors.

We focused on raising brand awareness through the use of content marketing campaigns and PR, securing features in publications targeting the construction sector as well as universities and large events. We worked to improve the user experience, drive higher numbers of conversions and appear for ever-increasing numbers of relevant terms.

bunkabin cuddly comments bin

BUNKABIN COMPARISON TOOL

BLOG BUILD

QUOTE REQUEST FORM

Results for Bunkabin

THE RESULTS

(1 March 2018 - 31 May 2018 vs previous year)

Conversions increased by 40% through the work we have done to improve the site and the quality of the content. This is despite traffic only increasing by 6%. I-COM has significantly improved the relevancy of the search traffic which has led to a 14% improvement in click through rate from search. The next step is to grow the volume of traffic currently heading to the site to drive further leads.

Visit Website
  • INCREASE IN HIGH QUALITY LEADS RESULTED IN 40% INCREASE IN CONVERSIONS DESPITE A TRAFFIC INCREASE OF ONLY 6%
  • CTR FROM SEARCH +14%

The new website we created for Bunkabin has helped to showcase their range of products easily and effectively for all visitors to their site. Our work has helped to raise the profile of the brand as well. It has also helped search engines understand the site better so that Bunkabin ranks for more relevant search terms and receives a better quality of traffic. This has led to a huge jump in the number of leads.