Search engine optimisation (SEO) is one of the most effective ways of improving your online presence and generating leads from your website. At I-COM, we practice ethical SEO that will make your website more visible to search engines, including Google and Bing.
Exposure in organic search results
Whether you’re an e-commerce business, solicitor or a builder, if you want your website to perform well, you’re going to need SEO.
Our team are happy to chat to you about your SEO needs. To get in touch, call I-COM today on 0161 402 3170 or complete our online contact form and we’ll get back to you as soon as possible.
What is SEO?
SEO uses a combination of techniques to ensure your website is built in a way that search engines, such as Google, can find and understand.
Not only will SEO build your website's authority and trust with search engines, it will also ensure users have a good experience when they visit, helping them find the information they need quickly.
At I-COM, our digital marketing team uses a combination of content marketing, traditional SEO, online PR and social media techniques to ensure that your website is properly optimised for search engines.
The benefits of SEO
SEO has countless long-term benefits for your online presence, including:
- Boosting traffic and conversion rate
- Improving brand awareness
- Better visibility in organic search
- Better return on investment
Links are the lifeblood of search engines and creative content is the best possible way to secure them. The more links you have, the more Google will trust your brand and if it trusts your brand, it will show your site more regularly to its users.
At I-COM, we employ a team of experienced, highly creative content producers, delivering strategies designed to raise our clients’ profiles and generate valuable links.
How we work
Our SEO process follows a tried and tested structure; research, plan, implement and review. During this process we look at the following:
- Site speed
- Link profiles
- Content quality
- Keyword cannibalisation
- Content duplication
- User engagement
- Mobile friendliness
- Rich snippets, etc.
Our team of SEO specialists pride themselves on staying ahead of the curve and keeping up to date with Google's latest algorithms, which is why SEO is an ongoing process to continually improve the performance of your site.
What our SEO clients say
“The website is now outperforming all previous versions in my time at the firm (10 and a half years) in terms of lead generation. A very big thank you from myself and everyone here at JMW for all the hard work and effort the I-COM team have put in.”
- Dan Clark, Marketing Director at JMW
Get in Touch
If you would like to find out more about how a content and digital marketing strategy can help your business achieve its goals, call Manchester 0161 402 3170 or complete our contact form and we’ll be in touch.
We are delighted with our decision to use I-COM for our website design. I-COM successfully converted our initial concepts into a finished product that we and our customers love! The level of support we've received has been truly fantastic, and the team have been on hand from day one to ensure everything ran seamlessly. We are looking forward to continuing to work with I-COM and would have no hesitation in recommending them.
Thank you for the absolutely fantastic job that you have done for Jonathan Fawcett Limited. I am extremely grateful for everything that you have done for us during the last few months. I-COM has given us exciting new direction and at the same time captured the aspects of the company that are worth preserving. Business is so often about making choices, and we definitely made the right decision in choosing I-COM!
The new website places the customer at its core, using our extensive knowledge of our audience to make sure it responds to the way they shop for shoes and accessories today.