Sellick Partnership

Case Study

Sellick Partnership is a niche recruitment firm specialising in legal and finance jobs, with seven offices across the UK.

40% Increase in CV Uploads

The Challenge

Sellick Partnership

Sellick Partnership commissioned us to create a comprehensive digital strategy to help them increase the number of CVs on their database and the number of job applicants.

In recruitment, organic search results are increasingly dominated by large job boards that can index individual job pages more quickly than small, niche sites such as Sellick Partnership. We needed to use strategic marketing in order to get Sellick Partnership's job listings in front of candidates even in the face of these larger job boards.

In addition, as Sellick Partnership could not compete budget-wise with larger, more generalist firms, we needed to make the best use of the budget in order to help them drive growth.

The Approach

Sellick Partnership

We became an extension of Sellick Partnership's internal marketing team, developing and delivering the strategy and content marketing ideas together.

This approach enabled us to make the best use of Sellick Partnership's contacts and internal resource to maintain the social media accounts. It also allowed for us to focus our expertise on specialist content and outreach as well as driving improvements to web content.

The strategy focused heavily on raising brand awareness and growing links and citations through thought pieces, blogger outreach and PR.




Blog Posts & Imagery

The Results

Sellick Partnership

Month-on-month Sellick Partnership continues to break new records in fee income, resulting from the increased exposure and growing brand awareness generated by the thought leadership campaign. The number of CV uploads increased by 40%, the number of user sessions by 12% and social referrals grew by 16%, aided by a clear strategy and very strong content.

The growth the business has experienced has enabled Sellick Partnership to grow its own internal marketing team within the recruitment firm.

This has also led them to raise marketing budgets and set more ambitious growth targets. Their investment in a new web design suitable for the recruitment industry has helped them to reach these targets and led to more referrals and uploaded CV’s overall.

Find out more about our digital marketing solutions for recruitment agencies.

Increase in CV Uploads
Increase in Social Referrals
Increase in User Sessions

It's critical for a business like Sellick Partnership to be at the forefront of digital in what is such a competitive landscape. It's therefore essential for us that we have a digital partner that can provide strategic advice and practical support to ensure we stay ahead of the competition. Sellick Partnership have worked with I-COM for over nine years now, which is testament to the relationship that we have with them and the exceptional results that have been enjoyed along the way. The skill, experience and expertise of I-COM, perfectly complements that of our in-house team, making it the ideal partnership for achieving results. Whether it be brand marketing/ PR campaigns or technical SEO, we value I-COM's opinion as we know that they are fully invested in the success of our business.

Anna Williamson, Head of Marketing and Communications at Sellick Partnership

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.