If you want to grow your business online, social media advertising is an exceptionally strong channel at your disposal. Today there are 4.9 billion active social media users who have an average of 6.6 social media accounts.

Now, most marketers know that it’s important to have a presence on social networks and to get in front of their target audience, but not all of them know how to identify and target their prospects with laser-like precision,  based on their demographics, interests and habits. 

Many aren't aware of the vast array of advertising options available to them within each social network, nor do they know how to set up and manage campaigns, choose bidding models, or navigate the internal advertising platforms on offer.

And we understand that completely - it can be really complicated and time-consuming. Luckily, however, we do know how to do all of the above.

Find out how we have helped our clients take their brand’s reach and social engagement to new heights - call us on 0161 402 3170 or send us an enquiry below to get started.

Not to worry! Our team of in-house experts can provide you with advice and consultation on how to grow your social channels organically. Not only that, many social media platforms allow you to advertise without needing to have an established following or existing content (thought we would always recommend to have some!)

Social Media platforms are bursting with opportunity for a range of businesses. Trying your hand at this channel (with the help of an experienced digital marketing agency) can open many new doors for your business.

Following industry blogs, attending webinars, and subscribing to newsletters from social media platforms can help you keep in the loop with the latest on social media. Here at I-COM, we understand that many businesses lack internal resources and time to keep on top of these trends, which is where we step in - your social media experts here to guide you and keep your social advertising current, impactful, and returning on your investment.

Yes, paid advertising can be highly effective for targeting specific demographics and increasing brand visibility. You can even start with a small budget and grow it over time while maintaining a ROI. All in all, social media marketing can be a flexible and effective channel for virtually any business.

There are many metrics to keep an eye on for a general sense of how your social media marketing is doing, but ultimately, it comes down to the KPIs you set as a business. If you choose to have an agency like I-COM help you with social media marketing, we will work with you to define your key performance metrics (i.e. % increase in followers, return on ad spend, overall return on investment, conversions, leads, etc) and will use the latest reporting tools and technologies to provide a transparent and accurate measure of success.