Do I Need Social Media Advertising in My Life?

Social media advertising is for brands who want to reach more of your target audience on the web, drive more traffic to your website and convert more of those visitors into customers.

Does that sound like you? If so, you should probably speak to our team of specialist paid advertising consultants. I suppose we would say that, but then they are accredited social advertising experts, working every day with our clients to make Facebook, Twitter, LinkedIn, Instagram and YouTube deliver consistent significant returns on investment for them…

Maybe you’re already doing some social media advertising and you’re unsatisfied with the results. Or maybe you’ve not even dipped your toe in the water just yet. Either way, we will take your marketing to the next level by tapping into the vast and sophisticated advertising platforms offered by today’s social networks. Services include:

Instagram Marketing
Facebook Marketing
Marketing on Twitter
TikTok advertising

All crafted using our keen eye for social media marketing strategies that drive results.

Let’s show you how we do it. Get in touch today and we’ll be happy to talk you through it. Call us on 0161 402 3170 or us our quick contact form and we’ll call you back asap.

Get in Touch

How Does it Work?

If you want to grow your business online, there are very few credible arguments against social media advertising. After all, today there are 3.4 billion active social media users, who have an average of 7.6 social media accounts and spend on average more than two hours on social networks each and every day.

Now, most marketers know that it’s important to have a presence on social networks and to get in front of their target audience by posting high-quality content that will attract their attention.

But not all of them know how to identify and target their prospects with laser-like precision, based on their demographics, interests and habits.

Many aren't aware of the vast array of advertising options available to them within each social network, from product advertising to brand awareness campaigns and everything in between.

And many don't know how to set up and manage campaigns, choose bidding models or navigate the internal advertising platforms on offer.

And we understand that completely - it can be really complicated and time-consuming.

Luckily, however, we do know how to do all of the above.

Find out how we have helped our clients take their brand’s reach and social engagement to new heights.

Get in touch for a free consultation for your social media advertising.

How Will I-COM Work With Me?

At I-COM we’re all about strategy - putting a specific plan in place that will meet your objectives, get you in front of the right people and drive those people to take the action that you want.

That means at the start of our working relationship, we will spend time to understand what you’re hoping to achieve, who you’re hoping to target, your USPs and your key messages.

This will give us the platform we need to then put together a plan of action that will cover:

The platforms we think you should be using
The demographics and targeting criteria we think you should focus on
The imagery, wording and messaging you should be using
The levels of spend that will get your desired result

From there, we will launch and manage your paid advertising campaigns, keeping an eye on performance and adjusting and optimising your ads as we go.

We also give you full transparency, providing detailed reports and analysis that shows you the full results of your campaigns and where we need to go from there to continue to get you the results you want.

Why Should I Work With I-COM?

We’re now more than 15 years old, having been at the forefront of digital marketing in Manchester since 2004. You know the phrase ‘you can’t teach an old dog new tricks’? Well, it’s poppycock! As one of the older dogs around, we’re living proof that you can combine deep experience with constant evolution, learning and experimentation to keep our clients ahead of the curve.

We should also mention that we are employee-owned - not just because we think it’s cool (it is) but because it has a direct impact on how we work with our clients. It means you get the opportunity to build good, long-lasting relationships with our people, who are dedicated to guiding and directing the company. It also means you’re working with people who have a shared desire to grow businesses - both ours and yours.

These are just some of the reasons why our clients work with us to take their business to the next level. Take a look at our case studies to find out more.

How Else Can I-COM Help?

I-COM is a full-service digital agency, which means we can support every aspect of your digital marketing needs.

Social media advertising works best when it’s part of a cohesive paid advertising strategy that also covers PPC and other paid advertising methods, so why don’t we take a look at the other areas in which we can grow your brand?

Our Work

30.7%

Increase in Leads

Ramsdens Solicitors

View Case Study »

144.7%

Increase in Organic Enquiries

Cosmetic Surgery Solicitors

View Case Study »

4,500

Participants

Unblocktober

View Case Study »

Oh Stop! You're Making Us Blush

I-COM have been first class in understanding our business, our market and our audience. It’s through this understanding that they’ve been able to deliver such a successful strategy that has resulted in phenomenal growth.They have combined innovation with effective marketing techniques that has built our business in a sustainable way. Whilst it can be easy to get quick, short term results, I-COM have used their expertise to execute a long term strategy that has grown our business substantially.

Albie Attias
E-commerce Director, Evaris

I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark
Marketing Director, JMW

The marketing team at Lanes have been working with I-COM for the last couple of years. The team at I-COM are a breath of fresh air. They have put some meaningful projects together, that have delivered demonstrable results and they can and do respond to matters that are time sensitive. I love the can do attitude of the team.

Michelle Ringland
Head of Marketing, Lanes

I-COM has been truly instrumental in bringing SafetyBuyer online as well as establishing us as a key player within our industry. We operate within a highly competitive market and although I had every faith I-COM’s paid search expertise, I would not have envisioned achieving such consistent success throughout the last few years. I-COM’s activities are at the core of all our digital marketing activity and we see the team as a digital extension of our business. SafetyBuyer would not be the successful brand it is without I-COM’s support.

Ian Rowe
Managing Director, SafetyBuyer

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul
Partner, TJL Solicitors

The marketing team at Lanes have been working with I-COM for the last couple of years. The team at I-COM are a breath of fresh air. First of all they listen to the client brief and don’t try to rush a response, they certainly put some thought in before responding. This is almost unique nowadays with digital agencies. I love the can do attitude of the team. I’m very much a hands-on client. They can have as much of my time as is necessary to ensure that I get what I want. They even have permission to push me for responses when I have missed my deadlines. The working relationship is very much a two-way thing.

Michelle Ringland
Head of Marketing, Lanes Group

We’ve been working with I-COM for over six years, which shows that we’re happy with the work that’s being done and that we’re getting the right results. Through the work I-COM have done for us, they have increased the quality of leads and enquiries we get from potential clients, which means we’ve got a much greater chance of securing new business. We love working with I-COM because it’s minimum fuss, good value for money, they are lovely people to deal with and they deliver great results.

David Miller
Director, The VAT People