PPC Management or Paid Search Marketing

Paid search or pay per click (PPC), when done right, offers you instant visibility in the major search engines, in an extremely competitive digital landscape.

It is a powerful tool used to drive visitors to your website and increase enquiries, leads and sales, not to mention your ROI and brand awareness.

Getting the most from your PPC needs a specialist eye and a dedicated team of experts. As I-COM is one of the few agencies in Manchester and the UK as a whole to have Google Premier Partner status, you can trust us to deliver consistently amazing results. Our PPC management team are highly experienced in driving impactful campaigns that deliver great results for our broad range of service based and e-commerce clients.

If you’re looking for the lowest possible cost of advertising in Google and the highest return on your investment, we’re the agency to turn to. Get in touch with our team today and we’ll give you a free PPC audit that will show you how to generate more results immediately. Call 0161 402 3170 or fill in our contact form.

Get in Touch

What Can I Expect from I-COM?

Our team manages PPC and paid search accounts for clients in a wide range of sectors, including professional services, educational institutions, recruitment agencies as well as e-commerce businesses.

For every client, we provide:

1. Goals & Objective Setting

Regardless of the industry, our first step is to review and understand each new client’s specific goals and craft a PPC campaign designed to deliver results and grow your business.

2. Performance Analysis and Strategy Development

We’ll conduct a thorough analysis of your competitors and create a bespoke profile of your target audience. With this we will ensure your PPC strategy incorporates the right channels and uses the right creative, to ensure it’s as compelling and as engaging as it can be.

3. Campaign Tuning

Once the campaign is underway, our work has only just begun. We constantly monitor progress, make relevant and regular tweaks to streamline and optimise your paid advertising spends and aim to deliver the best possible return.

4. Reporting and Reviews

We’ll keep you updated with your results in easy-to-understand weekly, monthly and quarterly reports. With this data, we can continually assess how your campaign is progressing to ensure it continues to meet your objectives.

Why Work with I-COM?

Since our formation way back in 2004, it's been our goal to offer companies the chance to grow their business online sustainably, while having fun at the same time.

And that's helped us maintain our standing as one of Manchester's leading digital agencies for more than a decade.

We thought you'd also be interested to know that we're now an employee-owned company that is as dedicated to growing other businesses as we are our own. That means you get access to a stable team of results-focused specialists - a very nice combo indeed!

What Else Can I-COM Do?

At I-COM, we provide a full paid search service - meaning we take care of the ad copy, creative and landing pages so you don’t have to. We also cover paid display, mobile, social media advertising and retargeting so all your bases are covered.

And if you want to take things to the next level, our conversion rate optimisation (CRO) and SEO specialists are on hand to complete your PPC business strategy.

Whether you're an e-commerce business looking to increase sales, or a professional services company looking to boost leads, at I-COM we take PPC very seriously indeed.

To discuss how a paid search campaign could help you meet your business goals, call us on 0161 402 3170 or fill in the contact form.

Our Work

83%

Increase in PPC Conversion Rate

World Options

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700%

Increase in Paid Revenue

Toffs

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63%

Increase in Paid Traffic

SafetyBuyer

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Oh Stop! You're Making Us Blush

I-COM have been first class in understanding our business, our market and our audience. It’s through this understanding that they’ve been able to deliver such a successful strategy that has resulted in phenomenal growth.They have combined innovation with effective marketing techniques that has built our business in a sustainable way. Whilst it can be easy to get quick, short term results, I-COM have used their expertise to execute a long term strategy that has grown our business substantially.

Albie Attias
E-commerce Director, Evaris

I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark
Marketing Director, JMW

The marketing team at Lanes have been working with I-COM for the last couple of years. The team at I-COM are a breath of fresh air. They have put some meaningful projects together, that have delivered demonstrable results and they can and do respond to matters that are time sensitive. I love the can do attitude of the team.

Michelle Ringland
Head of Marketing, Lanes

I-COM has been truly instrumental in bringing SafetyBuyer online as well as establishing us as a key player within our industry. We operate within a highly competitive market and although I had every faith I-COM’s paid search expertise, I would not have envisioned achieving such consistent success throughout the last few years. I-COM’s activities are at the core of all our digital marketing activity and we see the team as a digital extension of our business. SafetyBuyer would not be the successful brand it is without I-COM’s support.

Ian Rowe
Managing Director, SafetyBuyer

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul
Partner, TJL Solicitors

The marketing team at Lanes have been working with I-COM for the last couple of years. The team at I-COM are a breath of fresh air. First of all they listen to the client brief and don’t try to rush a response, they certainly put some thought in before responding. This is almost unique nowadays with digital agencies. I love the can do attitude of the team. I’m very much a hands-on client. They can have as much of my time as is necessary to ensure that I get what I want. They even have permission to push me for responses when I have missed my deadlines. The working relationship is very much a two-way thing.

Michelle Ringland
Head of Marketing, Lanes Group

We’ve been working with I-COM for over six years, which shows that we’re happy with the work that’s being done and that we’re getting the right results. Through the work I-COM have done for us, they have increased the quality of leads and enquiries we get from potential clients, which means we’ve got a much greater chance of securing new business. We love working with I-COM because it’s minimum fuss, good value for money, they are lovely people to deal with and they deliver great results.

David Miller
Director, The VAT People