The latest from I-COM

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Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Mar 25, 2024

CMCs vs Online Leads: what's best for my firm?

In a highly competitive legal marketplace, finding the best approach to lead generation represents a significant strategic challenge. With so many firms competing for the same finite supply of potential customers, the advantage will go to the brands that can find the most efficient ways to generate leads.
Mar 14, 2024

Strategising AI Investments: A Must-Do for SMEs This Financial Year

Digital technology is rapidly evolving, and artificial intelligence is no exception. Artificial intelligence (AI) has emerged as a buzzword and a pivotal tool in reshaping the competitive dynamics across industries. This guide aims to demystify AI for SME owners, elucidating why earmarking funds for AI in this financial year is not merely an option but an imperative to thrive amidst fierce competition and technological advancements
Mar 8, 2024

Celebrating Female Leadership This International Women's Day

In honour of International Women's Day, we’re here to celebrate our female colleagues across every department and discipline that make up the backbone of our Client Services, Project Management, Finance, and SEO departments. We asked the women in our office what it means to be a leader at I-COM. 
Feb 5, 2024

Digital Marketing Trends in 2024: SGE, AI & Video Content

Welcome to 2024, a year that is seeing significant shifts in the SEO landscape, influenced by three main trends: the emergence of Search Generate Experience (SGE), the growing role of Artificial Intelligence (AI) in content creation and optimisation, and the unprecedented rise of video content. In this blog post, we will delve into each of these trends, exploring how they are not just reshaping SEO strategies, but also setting new benchmarks for digital marketing success. 
Jan 25, 2024

How to Maximise The Success Your Google Ads and Social Media Advertising in 2024

In our recent blog, we detailed some of the major paid advertising lessons in 2023. As we step into the new year, now is the time to use these lessons to build a cohesive paid advertising strategy that incorporates the best of what Google Ads and Social Media Advertising has to offer.
Jan 11, 2024

The Biggest Learnings from Paid Advertising in 2023

Reflecting on the biggest paid advertising changes and trends, this blog post summarises the biggest takeaways from 2023 to help you plan for a successful 2024.
Jan 2, 2024

I-COM Appoints Ravi Bhalla as New Managing Director

Say hello to our new Managing Director, Ravi Bhalla! Read about Ravi's new role and some exciting changes at I-COM right here.
Dec 1, 2023

End of Year Roundup: Digital Marketing Lessons & Planning Ahead

Your guide to identifying valuable digital marketing lessons to plan for a bigger and better year ahead for your business.
Nov 17, 2023

Building Success: The Digital Marketing Blueprint for A Thriving Construction Company

As part of our Industry Focus series, we dive into the importance of multi-channel marketing for construction firms of all sizes.
Nov 14, 2023

The Importance of Closing the Loop on Lead Data for Your Law Firm and How It Can Steer Your Marketing Efforts

Oct 20, 2023

How a headless website can transform your online business performance

Learn about the clear benefits of using headless website technology and why now is a better time than ever to refresh your website with an ultra fast, secure solution.
Oct 10, 2023

Enhancing Client Experience: The Power of IT Systems and Personalisation

Learn how the effective use of IT systems can improve efficiency and enhance the client experience, and why it is crucial to seamlessly integrate automation with a personal touch.
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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.