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The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Aug 6, 2025

Standing Out in the Crowd: The Employee-Owned Difference

At I-COM, we’ve seen first-hand how a clear and authentic brand story can set a business apart. As a digital marketing agency, we help organisations communicate their strengths and build lasting relationships with their clients. And as an employee-owned business ourselves, we understand how ownership can become one of the most compelling parts of that story.
Jul 30, 2025

Why Online Reviews Are More Vital Than Ever in the AI Search Era

As AI-powered search becomes the new normal, particularly with Google integrating generative search experiences and large language models (LLMs) into its results, online reviews are now even more important for establishing a digital presence. Read more.
Jul 16, 2025

Zero Click Tracking in an AI World: How to Stay Visible and Measure What Matters

Discover how zero-click searches and AI are reshaping digital marketing. Learn actionable strategies to stay visible, track offline actions, and close the attribution gap.
Jun 23, 2025

How I-COM Celebrated EO Day 2025

At I-COM, we believe that being employee-owned is something worth smiling about - so for EO Day 2025, we decided to do just that.
Jun 23, 2025

How leading B2B brands are measuring ROI in 2025

Measuring true ROI has always been complex for B2B brands due to lengthy sales processes and numerous touchpoints, while B2C businesses typically focus on more individual-driven desires.
May 15, 2025

Mental Health Week: Supporting Wellbeing in a Fast-Paced, Employee-Owned Digital Marketing World

In the digital marketing industry, the pace is fast, the deadlines are tight, and the demand for creativity is constant. As we mark Mental Health Week, it’s a timely reminder that amidst the targets and timelines, we need to prioritise the most important part of any campaign: the people behind it.
May 1, 2025

Share Your Smile: Celebrating EO Day 2025 with I-COM

Employee Ownership (EO) is all about collaboration, shared success and happiness. This year, for EO Day 2025, I-COM is embracing the #EOSmile theme with our own campaign called ‘Share Your Smile’.
Mar 26, 2025

Klaviyo’s B2C CRM Is Here

Klaviyo has launched its own full B2C CRM, and for anyone working in email marketing, this has the potential to reshape how we think about customer data, retention and personalisation.
Mar 14, 2025

Why Personalisation Is Important for Email Marketing

Learn how personalisation enhances customer experience, improves open rates and reduces unsubscribes. Learn about advanced strategies like dynamic content, behaviour-based triggers, and A/B testing, plus how tools like Klaviyo make personalisation seamless.
Google Business Profile and reviewsMar 13, 2025

Why Reviews Matter More Than Ever: Google’s New QR Code Update and What It Means for Your Business

As Google has rolled out an update to make leaving reviews easier, it is important that business owners understand why reviews are so important and ensure there is a clear strategy in place to collect and respond to them. 
Mar 12, 2025

Comparing Headless CMS Solutions: A Guide For Marketing Manager’s

Headless CMSs like Prismic, Contentful, Strapi, and Storyblok separate content from presentation, simplifying multi-channel updates. We compare ease, integrations, cost, GDPR, and why Prismic excels.
Feb 19, 2025

An interview with James Grice, Head of AI and Innovation at Lawfront

In December 2024, Lawfront appointed James as Head of AI and Innovation. With over a decade of experience at Eversheds Sutherland, James discusses his career and experiences
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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.

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