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The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Mar 26, 2025

Klaviyo’s B2C CRM Is Here

Klaviyo has launched its own full B2C CRM, and for anyone working in email marketing, this has the potential to reshape how we think about customer data, retention and personalisation.
Mar 14, 2025

Why Personalisation Is Important for Email Marketing

Learn how personalisation enhances customer experience, improves open rates and reduces unsubscribes. Learn about advanced strategies like dynamic content, behaviour-based triggers, and A/B testing, plus how tools like Klaviyo make personalisation seamless.
Google Business Profile and reviewsMar 13, 2025

Why Reviews Matter More Than Ever: Google’s New QR Code Update and What It Means for Your Business

As Google has rolled out an update to make leaving reviews easier, it is important that business owners understand why reviews are so important and ensure there is a clear strategy in place to collect and respond to them. 
Mar 12, 2025

Comparing Headless CMS Solutions: A Guide For Marketing Manager’s

Headless CMSs like Prismic, Contentful, Strapi, and Storyblok separate content from presentation, simplifying multi-channel updates. We compare ease, integrations, cost, GDPR, and why Prismic excels.
Feb 19, 2025

An interview with James Grice, Head of AI and Innovation at Lawfront

In December 2024, Lawfront appointed James as Head of AI and Innovation. With over a decade of experience at Eversheds Sutherland, James discusses his career and experiences
Answer engine optimisation on ChatGPTFeb 14, 2025

Answer Engine Optimisation (AEO): How to drive traffic from ChatGPT and other LLMs

In this guide, we’ll explore how AEO works, why it’s crucial for digital marketing success, and practical strategies to optimise your content for AI-powered search engines.
Feb 7, 2025

7 Marketing Trends for 2025

January is over and so is the season of media, marketing, and technology predictions - a perfect time to reflect and challenge opinions and beliefs. The trends highlighted below are extracts from a presentation at Warwick Business School on the 27th of January 2025. 
Jan 29, 2025

Happy 20th Birthday to I-COM!

In the world of digital marketing, it’s tempting to always be looking forward to the next big thing - but sometimes, it’s just as important to look back and reflect on how far you’ve come. In that spirit, we wanted to take a moment to celebrate I-COM’s 20th anniversary!
Dec 19, 2024

SEO Trends 2025: Key Strategies for Digital Success

In this blog post, we dive into the key SEO trends for 2025, including AI's growing role, zero-click searches and E-E-A-T. We share insights on adapting your strategy with diverse content and optimising beyond Google to stay ahead in the evolving digital landscape.
Nov 19, 2024

What makes a Top Trump, Top - I-COM at Lawshare 2024

I-COM had the privilege of sponsoring the Lawshare Conference 2024 in October 2024. There are currently over 700 Lawshare members, with over 50 attending the conference on the 17th of October at The Lowry Hotel in Manchester. 
Jul 25, 2024

Why Digital Marketing for Financial Services is Important

We explore various digital marketing techniques, from social media marketing to search engine optimisation and email campaigns, providing practical tips on using these tools to enhance online sales.
Woman holding phoneJul 4, 2024

How to Improve Online Retail Sales Using Digital Marketing Strategy

We explore various digital marketing techniques, from social media marketing to search engine optimisation and email campaigns, providing practical tips on using these tools to enhance online sales.
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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.