0161 402 3170info@i-com.net

Get in touch

Let’s get started

131 Portland Street, Manchester, M1 4PY

0161 402 3170
info@i-com.net
Proudly Employee OwnedPrivacy PolicyCookie PolicyTerms
Employee Ownership Association membership logo

Copyright © 2005 - 2025 I-COM - All rights reserved.

The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

  • Home
  • Blog
Answer engine optimisation on ChatGPTFeb 14, 2025

Answer Engine Optimisation (AEO): How to drive traffic from ChatGPT and other LLMs

In this guide, we’ll explore how AEO works, why it’s crucial for digital marketing success, and practical strategies to optimise your content for AI-powered search engines.
Feb 7, 2025

7 Marketing Trends for 2025

January is over and so is the season of media, marketing, and technology predictions - a perfect time to reflect and challenge opinions and beliefs. The trends highlighted below are extracts from a presentation at Warwick Business School on the 27th of January 2025. 
Jan 29, 2025

Happy 20th Birthday to I-COM!

In the world of digital marketing, it’s tempting to always be looking forward to the next big thing - but sometimes, it’s just as important to look back and reflect on how far you’ve come. In that spirit, we wanted to take a moment to celebrate I-COM’s 20th anniversary!
Dec 19, 2024

SEO Trends 2025: Key Strategies for Digital Success

In this blog post, we dive into the key SEO trends for 2025, including AI's growing role, zero-click searches and E-E-A-T. We share insights on adapting your strategy with diverse content and optimising beyond Google to stay ahead in the evolving digital landscape.
Nov 19, 2024

What makes a Top Trump, Top - I-COM at Lawshare 2024

I-COM had the privilege of sponsoring the Lawshare Conference 2024 in October 2024. There are currently over 700 Lawshare members, with over 50 attending the conference on the 17th of October at The Lowry Hotel in Manchester. 
Jul 25, 2024

Why Digital Marketing for Financial Services is Important

We explore various digital marketing techniques, from social media marketing to search engine optimisation and email campaigns, providing practical tips on using these tools to enhance online sales.
Woman holding phoneJul 4, 2024

How to Improve Online Retail Sales Using Digital Marketing Strategy

We explore various digital marketing techniques, from social media marketing to search engine optimisation and email campaigns, providing practical tips on using these tools to enhance online sales.
Colleagues at a desk discussing content strategyJun 25, 2024

Why Content Marketing Is Important for B2B Marketing Strategy

In the following guide, I-COM's B2B content marketing strategists explain why content marketing is indispensable and explore how its various facets can substantially benefit businesses.
Jun 21, 2024

Pride Month Marketing Campaigns We’re Proud To Celebrate! Vote for your favourite

Join us as we take a look through the best pride campaigns of 2024 and beyond that not only celebrate pride but make an impact. Cast your vote in our poll on your favourite campaign. Happy Pride!
Jun 13, 2024

How Digital Marketing Strategy Can Help Diversify Revenue Streams

A digital marketing strategy is more than just a tool for boosting visibility - it's a critical component for diversifying revenue streams. Here, we explore how digital marketing strategies facilitate this diversification, providing a lifeline for businesses aiming to thrive in a competitive environment.
May 23, 2024

The Importance of Email Marketing in Omni-Channel Marketing

In this blog post, we explain why email marketing is important and how it fits into an omni-channel marketing approach. We discuss email marketing's benefits, its role alongside other marketing efforts, and practical tips for getting started.
May 23, 2024

Headless Versus WordPress: Which one to choose?

In the following guide, the web development experts at I-COM explain the differences between traditional and headless CMS, explaining why we moved to headless for our latest projects.
  • 1
  • 2
  • 3
  • 4
  • 5

Employee Ownership Association membership logo

Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.