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The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Sep 28, 2023

Embracing Digital Change to Maximise Business Growth

Learn about the importance of maintaining a current and competitive digital marketing strategy for SMEs and larger corporations (and how an agency can help).
Sep 28, 2023

The Importance of Multi-Channel Digital Marketing Strategy for Accounting Firms

As part of our Industry Focus series, we dive into the importance of multi-channel marketing for accounting firms of all sizes.
Apr 5, 2023

GPT-4 as a Web Development Assistant - A Case of High Hopes and Required Guidance

Our Head of Development, David Walsh, experiments with ChatGPT to create a Hogwarts-themed law firm website, detailing how AI like this can be used as a development assistant.
Mar 17, 2023

ChatGPT: Embracing AI-Generated Content in Agencies

Exploring the pros and cons of tools like ChatGPT, highlighting the benefits of an AI writing assistant for marketing teams, along with tips on how to create efficiencies in your business (and what mistakes to avoid).
Jan 31, 2023

The importance of strong online presence to boost your law firm marketing efforts

Exploring the critical role that digital marketing plays in successfully promoting your legal firm and converting site visitors into paying clients.
Jan 26, 2023

Getting the most out of your marketing agency

A few crucial tips in order to get the most out of your marketing agency, and more importantly, your financial output and ultimate return on investment.
Jan 17, 2023

10 Reasons to Rethink Your Ecommerce Strategy

Whether you're just starting out with your ecommerce business or are an established player in the game, it is critical to keep your conversion rate optimisations front of mind. Read more about how to increase your ecommerce conversion rate here.
Jan 13, 2023

​The Six Building Blocks of a Good Ecommerce Website

Uncovering the non-negotiables when it comes to e-commerce websites; with this knowledge behind you, creating and promoting an e-commerce website that actually converts will be far easier, especially when combined with strategic digital marketing.
Dec 6, 2022

What is SEO link building?

Confused about linkbuilding? Learn the essentials right here including what SEO linkbuilding entails, the importance of linkbuilding, and common methods for building quality links to boost your site authority and organic performance.
Nov 15, 2022

The difference between SEO and PPC

If you're unfamiliar with digital marketing, terms like "SEO" and "PPC" may not mean much to you. However, both are critically important when promoting your business online. Learn the difference between the two and what they can achieve for your business right here.
Nov 1, 2022

When does my content become ‘PRable’?

Understand what makes newsworthy stories and what can be pitched for PR purposes.
Oct 26, 2022

How to Increase Ecommerce Conversion Rates

Whether you're just starting out with your ecommerce business or are an established player in the game, it is critical to keep your conversion rate optimisations front of mind. Read more about how to increase your ecommerce conversion rate here.
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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.