The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

Mar 19, 2026

The Email Automations Every E-Commerce Brand Should Build in Klaviyo

If you’re using Klaviyo and want to assess how your current flows compare - or you’re starting from scratch and need a structured roadmap - this is the foundation we recommend building first.
Mar 19, 2026

Our Employee Ownership Q1 2026 Survey Results

In our latest Q1 2026 survey regarding employee ownership, colleagues shared their thoughts openly. Here’s a look at what they told us.
Mar 19, 2026

Exploring Financial Freedom Day at Our Latest EOCC Event

On the 11th March 2026, we brought the EO community together again for our second EO Community Catalyst event alongside Still We Grow, welcoming 70 members of the EO community to Neo at Bruntwood SciTech in Manchester. Read more about the insights shared in our blog
Feb 26, 2026

7 Marketing Trends for 2026

January is over, and so is the season of media, marketing, and technology predictions - a perfect time to reflect and challenge opinions, beliefs, and thinly disguised sales pitches.
Feb 26, 2026

How Industry Awards Can Boost Your SEO Performance

In an increasingly crowded digital landscape, standing out in search results is more challenging than ever. Businesses invest heavily in on-page optimisation, content strategy and user experience, but often overlook a powerful, off-page trust signal: industry awards.
Feb 26, 2026

Our Employee Ownership Community Catalyst Event Series

Over the past few years, conversations with other EO businesses - at conferences, regional EO events, and informal meet-ups - have played a meaningful role in how we’ve grown. These experiences led us to create Employee Ownership Community Catalyst, our North West event series delivered in partnership with Still We Grow.
Jan 22, 2026

Recency Bias, Fresh Content and What it Means for SEO in an AI-driven Search World

Dec 10, 2025

Strategic YouTube Videos Are Key to Beating Your Competitors in AI Search

Optimising your YouTube videos specifically for embedding on your website is now critical because AI search systems (like Google's AI Overviews and ChatGPT) heavily favour structured, authoritative, and multi-format content, with YouTube being their preferred video source. Our blog outlines what you need to know to get your business seen.
Dec 9, 2025

Black Friday & Cyber Monday 2025 Roundup

Here’s a roundup of what we saw across I-COM’s email and paid media activity throughout BFCM 2025, and how these behaviours are shaping the way brands prepare for peak periods.
Dec 8, 2025

Measuring Digital PR Value in the Age of AI

Successful digital PR looks less like link farming and more like traditional PR, where expertise, experience, authority and trust (EEAT) need to be at the core of everything we do. Find out more here
Nov 26, 2025

Bringing the North West EO Community Together with Our EO Community Catalyst Event

Last week, we had the pleasure of hosting the first EO Community Catalyst event alongside Still We Grow, bringing more than 40 employee-owners, trustees and independent trustees together at Campfield in Manchester. It was a brilliant morning: relaxed, open and full of conversations you only really get when you put people with shared experience in the same room. Read more here
Oct 22, 2025

I-COM Is proud to announce the First North-West EO Community Event

We’re incredibly proud and excited to announce that we are hosting the very first North-West EO Business Community Event in collaboration with Still We Grow. With the ability for EO businesses to openly share their stories, tackle challenges together, and fuel each other’s growth.
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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.