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The latest from I-COM

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Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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May 29, 2026

May 2026: The Month Search Fundamentally Shifted

There's been a lot of updates and announcements in the SEO community this week. Here's what changed, why it matters, and what you need to do about it. 
May 28, 2026

Key takeaways from Google I/O 2026

It’s been a big week for Google announcements, with their annual I/O and Marketing Live events taking place. Here's the key takeaways that you need to know for your 2026 marketing strategy.
May 20, 2026

The UK Is Owning It: Introducing I-COM's EO Day 2026 Campaign

Introducing the UK’s first interactive EO map: The UK Is Owning It Map. Built entirely by the I-COM team, the EO Day map is the first of its kind. It's an interactive map of recorded employee-owned businesses across the UK (and a place for any EOB not yet listed to add their pin), and it launches today, ahead of EO Day on 19th June, so we can start building the most complete picture of EO in the UK together before the big day arrives.
May 20, 2026

How to Collect Reviews Across Multiple Platforms: A Guide for Law Firms

For law firms, reviews are no longer just a measure of reputation. They are a working part of how a firm gets found, both in traditional search results and through AI-driven tools such as ChatGPT, Google's AI Overviews and Perplexity. We covered why review collection should be a never-off marketing activity in a previous post. This guide focuses on the practical side of doing that across more than one platform.
May 8, 2026

How to Write for AEO/GEO: The Shift From Ranking to Being Referenced

 Learn how AEO and GEO are changing content writing, and how to create clear, structured content that can rank well and be referenced by AI search tools.
LinkedIn on a laptopMay 1, 2026

Why Most LinkedIn Ads Fail Before the First Click

Many LinkedIn campaigns face challenges even before they generate a click. Often, the issue isn't budget or platform limitations but occurs earlier, when someone chooses to ignore the ad as irrelevant. Read more.
Apr 30, 2026

We’ve Been Shortlisted for the EOA Awards 2026!

We have some exciting news to share. Two of our wonderful EO trustees have been shortlisted for the Employee Ownership Association Awards 2026, and we are incredibly proud of both of them.
Apr 29, 2026

Why Collecting Reviews Should Be a 'Never-Off' Marketing Activity for Law Firms

For legal firms, where trust is central to every enquiry and every conversion, leaving review collection to chance is a clear gap. The firms that treat it as a never-off activity, built into the client journey and spread across relevant platforms, are the ones that see the compounding benefit over time.
email marketingApr 13, 2026

How to Turn Peak Season Buyers into Repeat Customers

Peak season delivers volume. For most e-commerce brands, it is the point in the year where acquisition scales quickly, revenue spikes, and first-time customer numbers increase at pace.
Apr 13, 2026

Why Case Studies Are One of the Most Powerful SEO Assets You Can Publish

Most SEO content is designed to rank and inform – service pages, guides, and product listings. Case studies show the impact of that content in real scenarios.
Apr 8, 2026

An interview with Ruth Peters, Business Development Director at Olliers

Ruth leads the business development team at Olliers and was the Manchester Legal Awards 2021 Solicitor of the Year.
Mar 19, 2026

The Email Automations Every E-Commerce Brand Should Build in Klaviyo

If you’re using Klaviyo and want to assess how your current flows compare - or you’re starting from scratch and need a structured roadmap - this is the foundation we recommend building first.
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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.

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