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0161 402 3170
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The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Sep 11, 2025

Our Employee Ownership Q3 2025 Survey Results

In our latest Q3 August 2025 survey regarding employee ownership, colleagues shared their thoughts openly. Here’s a look at what they told us.
Aug 21, 2025

How to Plan Your Digital Marketing for 2026

For marketing leaders, August is when one starts to actively think about budgeting and planning for the next year. It’s never an easy process; however, this year feels harder, much harder! Speak to our team to co-create a marketing plan for 2026.
Aug 20, 2025

What Are the Benefits of an Employee-Owned Business?

Employee ownership is becoming a more attractive option for businesses that want to grow sustainably while putting their people at the heart of what they do. It gives employees a real stake in the company - not just financially, but in shaping its direction and sharing in its achievements.
Aug 20, 2025

How AI Overviews Are Impacting Website Traffic 

If you’ve noticed a change in your website traffic over the last few months, you’re not alone. Many businesses are experiencing shifts in how people interact with their sites due to Google’s AI Overviews. Get in touch with our team to find out more.
Aug 20, 2025

Tilly Mai Smithurst: Work experience at I-COM

Work experience placements provide us with a unique opportunity to share that knowledge with the next generation of budding marketeers. With that in mind, we were delighted to welcome Tilly Mai Smithurst. Here, Tilly explains in her own words what it’s like to work for I-COM, and what she learned during her placement…
Aug 6, 2025

Standing Out in the Crowd: The Employee-Owned Difference

At I-COM, we’ve seen first-hand how a clear and authentic brand story can set a business apart. As a digital marketing agency, we help organisations communicate their strengths and build lasting relationships with their clients. And as an employee-owned business ourselves, we understand how ownership can become one of the most compelling parts of that story.
Jul 30, 2025

Why Online Reviews Are More Vital Than Ever in the AI Search Era

As AI-powered search becomes the new normal, particularly with Google integrating generative search experiences and large language models (LLMs) into its results, online reviews are now even more important for establishing a digital presence. Read more.
Jul 16, 2025

Zero Click Tracking in an AI World: How to Stay Visible and Measure What Matters

Discover how zero-click searches and AI are reshaping digital marketing. Learn actionable strategies to stay visible, track offline actions, and close the attribution gap.
Jun 23, 2025

How I-COM Celebrated EO Day 2025

At I-COM, we believe that being employee-owned is something worth smiling about - so for EO Day 2025, we decided to do just that.
Jun 23, 2025

How leading B2B brands are measuring ROI in 2025

Measuring true ROI has always been complex for B2B brands due to lengthy sales processes and numerous touchpoints, while B2C businesses typically focus on more individual-driven desires.
May 15, 2025

Mental Health Week: Supporting Wellbeing in a Fast-Paced, Employee-Owned Digital Marketing World

In the digital marketing industry, the pace is fast, the deadlines are tight, and the demand for creativity is constant. As we mark Mental Health Week, it’s a timely reminder that amidst the targets and timelines, we need to prioritise the most important part of any campaign: the people behind it.
May 1, 2025

Share Your Smile: Celebrating EO Day 2025 with I-COM

Employee Ownership (EO) is all about collaboration, shared success and happiness. This year, for EO Day 2025, I-COM is embracing the #EOSmile theme with our own campaign called ‘Share Your Smile’.
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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.