Top 7 Factors for Law Firms to Achieve Online Success
Competition among law firms to win the attention of tech-savvy prospects is fierce. Companies large and small are more digitally aware than ever before and are faced with the dual challenge of ever-higher standards and ever-shorter attention spans from their target audience.
That’s why law firms need to consistently go above and beyond with their digital presence in order to stand out in a crowded online market. They must work hard to capture the interest of their target audience, and then ensure they follow up with a compelling and user-optimised website that converts those leads into clients.
So, where to start?
Earlier this year, Mindy Gofton, our Head of Marketing Strategy & Innovation, gave a talk at JMW’s Lawshare event on this very subject. We are excited to give you the opportunity to access Mindy’s detailed guide that will walk you through the top seven factors you should consider in order to achieve online success.
The presentation covers the following topics:
- Search-friendly websites
- Client-friendly service pages
- User-friendly websites
- USPs and value propositions
- Fast and responsive websites
- On and off-site promotion
- Expertise, Authority and Trust
To access the Top 7 Factors to Delivering Success Online guide, simply fill in your contact information in the form below.
If you have any questions on how to improve the user experience of your website in order to encourage conversions or want to discuss your digital marketing goals, then get in touch. Call us on 0161 402 3170 or use our nifty contact form here.