The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Jun 11, 2026

SEO Isn't Just Text Anymore: How Video Fits Into Modern Search Strategy

If your firm's SEO strategy still treats video as optional, you are missing one of the most visible channels available. This is particularly true for professional services. Discover why video is now crucial for SEO in professional services. Learn how YouTube videos appear in AI Overviews and drive early-stage prospect discovery.

Jun 1, 2026

The Real Cost of AI Content: Why “Cheap Content” Often Becomes Expensive

Here, the digital marketing experts at I-COM look at what happens when AI-generated content goes live without proper oversight. We explain how weak, generic or poorly reviewed copy can affect site performance, how audiences may respond to AI-led content, and where the risks sit for trust, engagement and conversion. We also explore how businesses can use AI more effectively by treating it as part of a curated content process rather than a substitute for human judgement, strategy and editing.

May 29, 2026

May 2026: The Month Search Fundamentally Shifted

There's been a lot of updates and announcements in the SEO community this week. Here's what changed, why it matters, and what you need to do about it.

May 28, 2026

Key takeaways from Google I/O 2026

It’s been a big week for Google announcements, with their annual I/O and Marketing Live events taking place. Here's the key takeaways that you need to know for your 2026 marketing strategy.

May 20, 2026

How to Collect Reviews Across Multiple Platforms: A Guide for Law Firms

For law firms, reviews are no longer just a measure of reputation. They are a working part of how a firm gets found, both in traditional search results and through AI-driven tools such as ChatGPT, Google's AI Overviews and Perplexity. We covered why review collection should be a never-off marketing activity in a previous post. This guide focuses on the practical side of doing that across more than one platform.

May 8, 2026

How to Write for AEO/GEO: The Shift From Ranking to Being Referenced

Learn how AEO and GEO are changing content writing, and how to create clear, structured content that can rank well and be referenced by AI search tools.

Apr 29, 2026

Why Collecting Reviews Should Be a 'Never-Off' Marketing Activity for Law Firms

For legal firms, where trust is central to every enquiry and every conversion, leaving review collection to chance is a clear gap. The firms that treat it as a never-off activity, built into the client journey and spread across relevant platforms, are the ones that see the compounding benefit over time.

Apr 13, 2026

Why Case Studies Are One of the Most Powerful SEO Assets You Can Publish

Most SEO content is designed to rank and inform – service pages, guides, and product listings. Case studies show the impact of that content in real scenarios.

Feb 26, 2026

How Industry Awards Can Boost Your SEO Performance

In an increasingly crowded digital landscape, standing out in search results is more challenging than ever. Businesses invest heavily in on-page optimisation, content strategy and user experience, but often overlook a powerful, off-page trust signal: industry awards.

Jan 22, 2026

Recency Bias, Fresh Content and What it Means for SEO in an AI-driven Search World

Mar 13, 2025

Why Reviews Matter More Than Ever: Google’s New QR Code Update and What It Means for Your Business

As Google has rolled out an update to make leaving reviews easier, it is important that business owners understand why reviews are so important and ensure there is a clear strategy in place to collect and respond to them.

Feb 14, 2025

Answer Engine Optimisation (AEO): How to drive traffic from ChatGPT and other LLMs

In this guide, we’ll explore how AEO works, why it’s crucial for digital marketing success, and practical strategies to optimise your content for AI-powered search engines.

The latest from I-COM

Blog

Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Jun 11, 2026

SEO Isn't Just Text Anymore: How Video Fits Into Modern Search Strategy

Jun 1, 2026

The Real Cost of AI Content: Why “Cheap Content” Often Becomes Expensive

May 29, 2026

May 2026: The Month Search Fundamentally Shifted

There's been a lot of updates and announcements in the SEO community this week. Here's what changed, why it matters, and what you need to do about it.

May 28, 2026

Key takeaways from Google I/O 2026

It’s been a big week for Google announcements, with their annual I/O and Marketing Live events taking place. Here's the key takeaways that you need to know for your 2026 marketing strategy.

May 20, 2026

How to Collect Reviews Across Multiple Platforms: A Guide for Law Firms

May 8, 2026

How to Write for AEO/GEO: The Shift From Ranking to Being Referenced

Learn how AEO and GEO are changing content writing, and how to create clear, structured content that can rank well and be referenced by AI search tools.

Apr 29, 2026

Why Collecting Reviews Should Be a 'Never-Off' Marketing Activity for Law Firms

Apr 13, 2026

Why Case Studies Are One of the Most Powerful SEO Assets You Can Publish

Most SEO content is designed to rank and inform – service pages, guides, and product listings. Case studies show the impact of that content in real scenarios.

Feb 26, 2026

How Industry Awards Can Boost Your SEO Performance

Jan 22, 2026

Recency Bias, Fresh Content and What it Means for SEO in an AI-driven Search World

Mar 13, 2025

Why Reviews Matter More Than Ever: Google’s New QR Code Update and What It Means for Your Business

Feb 14, 2025

Answer Engine Optimisation (AEO): How to drive traffic from ChatGPT and other LLMs

In this guide, we’ll explore how AEO works, why it’s crucial for digital marketing success, and practical strategies to optimise your content for AI-powered search engines.

The latest from I-COM

Blog

SEO Isn't Just Text Anymore: How Video Fits Into Modern Search Strategy

The Real Cost of AI Content: Why “Cheap Content” Often Becomes Expensive

May 2026: The Month Search Fundamentally Shifted

Key takeaways from Google I/O 2026

How to Collect Reviews Across Multiple Platforms: A Guide for Law Firms

How to Write for AEO/GEO: The Shift From Ranking to Being Referenced

Why Collecting Reviews Should Be a 'Never-Off' Marketing Activity for Law Firms

Why Case Studies Are One of the Most Powerful SEO Assets You Can Publish

How Industry Awards Can Boost Your SEO Performance

Recency Bias, Fresh Content and What it Means for SEO in an AI-driven Search World

Why Reviews Matter More Than Ever: Google’s New QR Code Update and What It Means for Your Business

Answer Engine Optimisation (AEO): How to drive traffic from ChatGPT and other LLMs

The latest from I-COM

Blog

SEO Isn't Just Text Anymore: How Video Fits Into Modern Search Strategy

The Real Cost of AI Content: Why “Cheap Content” Often Becomes Expensive

May 2026: The Month Search Fundamentally Shifted

Key takeaways from Google I/O 2026

How to Collect Reviews Across Multiple Platforms: A Guide for Law Firms

How to Write for AEO/GEO: The Shift From Ranking to Being Referenced

Why Collecting Reviews Should Be a 'Never-Off' Marketing Activity for Law Firms

Why Case Studies Are One of the Most Powerful SEO Assets You Can Publish

How Industry Awards Can Boost Your SEO Performance

Recency Bias, Fresh Content and What it Means for SEO in an AI-driven Search World

Why Reviews Matter More Than Ever: Google’s New QR Code Update and What It Means for Your Business

Answer Engine Optimisation (AEO): How to drive traffic from ChatGPT and other LLMs

Digital Marketing Specialists

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