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The latest from I-COM

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Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Jun 1, 2026

The Real Cost of AI Content: Why “Cheap Content” Often Becomes Expensive

Here, the digital marketing experts at I-COM look at what happens when AI-generated content goes live without proper oversight. We explain how weak, generic or poorly reviewed copy can affect site performance, how audiences may respond to AI-led content, and where the risks sit for trust, engagement and conversion. We also explore how businesses can use AI more effectively by treating it as part of a curated content process rather than a substitute for human judgement, strategy and editing.
May 8, 2026

How to Write for AEO/GEO: The Shift From Ranking to Being Referenced

 Learn how AEO and GEO are changing content writing, and how to create clear, structured content that can rank well and be referenced by AI search tools.
Colleagues at a desk discussing content strategyJun 25, 2024

Why Content Marketing Is Important for B2B Marketing Strategy

In the following guide, I-COM's B2B content marketing strategists explain why content marketing is indispensable and explore how its various facets can substantially benefit businesses.
Mar 17, 2023

ChatGPT: Embracing AI-Generated Content in Agencies

Exploring the pros and cons of tools like ChatGPT, highlighting the benefits of an AI writing assistant for marketing teams, along with tips on how to create efficiencies in your business (and what mistakes to avoid).
Jan 31, 2023

The importance of strong online presence to boost your law firm marketing efforts

Exploring the critical role that digital marketing plays in successfully promoting your legal firm and converting site visitors into paying clients.
Jan 13, 2023

​The Six Building Blocks of a Good Ecommerce Website

Uncovering the non-negotiables when it comes to e-commerce websites; with this knowledge behind you, creating and promoting an e-commerce website that actually converts will be far easier, especially when combined with strategic digital marketing.
Nov 1, 2022

When does my content become ‘PRable’?

Understand what makes newsworthy stories and what can be pitched for PR purposes.
Jul 7, 2022

Linkbait & Viral Marketing

May 2, 2022

Why are backlinks important and how to build them

Aug 31, 2021

I-COM Podcast: Brand Personality and Positioning for Recruitment Agencies

Ryan and David Gascoyne had the pleasure of sitting down Dave Madden the Owner and Director of Mustard, the International recruitment agency for the design sector.
May 6, 2021

How to Write a Service Page: 5 Tips That Are Often Forgotten

Mar 17, 2021

The Importance of Blogging for Your Business

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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.

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