JMW is one of the largest full-service law firms in Manchester. We were appointed to rebuild their website and undertake a full range of digital marketing activities to raise the firm's profile and drive more business.
JMW is pushing for visibility in an increasingly competitive and constantly changing online market. In addition, a number of larger competitors have been merging, building high street legal brands of the type favoured by search engines. JMW asked us to ensure they can compete on a national level with these high street names through an aggressive digital marketing programme.
We work with JMW as an extension of their internal marketing department. Having redesigned and rebuilt their website onto the Concrete platform, we work daily with the JMW marketing team on conversion rate optimisation, improving site content, and running multiple integrated content marketing campaigns across departments.
These campaigns utilise our copywriting services in the provision of service pages, articles, FAQ pages, and in the creation of slideshares, infographics, factsheets, video and animation.
With the help of these visual assets, we have also worked with JMW to promote the brand to national and niche media outlets through a rigorous PR and outreach campaign. We also support JMW on paid promotion through AdWords and social media.
We have recently rebuilt their website (launched in 2023) with the requirements of leap-frogging them to the forefront of the industry. Based on the project requirements and specifically the desire to have a high-performing website we decided on a headless approach in order to fulfill both the needs of the user and to adhere to Google's algorithms.
Headless solutions have been around for many years utilised by large corporations, the technology is now available at a realistic cost for ambitious businesses and JMW wanted to make sure they were keeping up with the latest technology
The key benefits of a headless approach are:
- Speed & Performance
- Technology Freedom
- Reduced Cost of Upgrade
The site is in its early stages, but the initial signs are extremely positive.
After consistent exponential growth over the past 10 years, following the execution of a fully integrated digital marketing strategy, revenue through the website has broken the previous record for the past 3 years.
This growth has enabled JMW to continue to expand its own internal marketing team, putting more effort into its social media activity and developing great content for the website, which, in turn, continues to drive growth for the business.
PR and outreach work has also raised the profile of the law firm by securing coverage of JMW, with links, in publications ranging from national and local newspapers, niche industry publications, forums, directories and peer-to peer websites.