JMW Solicitors

  • Law
  • Web Design
  • Web Development
  • SEO
  • PPC
  • Earned Traffic
  • Conversion Rate Optimisation
  • Digital Marketing
  • Content Marketing

The Brief

JMW is a full-service law firm based in the centre of Manchester. We were appointed to rebuild their website and undertake a full range of digital marketing activities to raise the firm's profile and drive more business.

The Challenge

JMW is pushing for visibility in an increasingly competitive and constantly changing online market. In addition, a number of larger competitors have been merging, building high street legal brands of the type favoured by search engines. JMW asked us to ensure they can compete on a national level with these high street names through an aggressive digital marketing programme.

The Approach

We work with JMW as an extension of their internal marketing department. Having redesigned and rebuilt their website onto the Concrete platform, we work daily with the JMW marketing team on conversion rate optimisation, improving site content, and running multiple integrated content marketing campaigns across departments.

These campaigns utilise our copywriting services in the provision of service pages, articles, FAQ pages, and in the creation of slideshares, infographics, factsheets and videos and animations.

With the help of these visual assets, we have also worked with JMW to promote the brand to national and niche media outlets through a rigorous PR and outreach campaign. We also support JMW on paid promotion through AdWords and social media.

The Results

Our work has led to:

- An increase in enquiry forms through the website of 106%

- 51% increase in mobile traffic

- A 15% increase in session duration due to the work undertaken improve the user experience

PR and outreach work has also raised the profile of the law firm by securing coverage of JMW, with links, in publications ranging from national and local newspapers, niche industry publications, forums, directories and peer-to peer websites.





JMW - The Outcome




After rebuilding their website and focusing on a fully integrated digital marketing strategy, revenue through the website increased by 18% in 2014-2015.

This growth enabled JMW to continue to expand its own internal marketing team, putting more effort into its social media activity and on developing great content for the website, which, in turn, continues to drive growth for the business.

The website is now out performing all previous versions in my time at the firm (10 and a half years) in terms of lead generation. A very big thank you from myself and everyone here at JMW for all the hard work and effort the I-COM team have put in.
Dan Clark
Marketing Director, JMW