- Web Design
- Web Development
- Earned Traffic
- Conversion Rate Optimisation
- Digital Marketing
- Content Marketing
JMW is a full-service law firm based in the centre of Manchester. We were appointed to rebuild their website and undertake a full range of digital marketing activities to raise the firm's profile and drive more business.
JMW is pushing for visibility in an increasingly competitive and constantly changing online market. In addition, a number of larger competitors have been merging, building high street legal brands of the type favoured by search engines. JMW asked us to ensure they can compete on a national level with these high street names through an aggressive digital marketing programme.
We work with JMW as an extension of their internal marketing department. Having redesigned and rebuilt their website onto the Concrete platform, we work daily with the JMW marketing team on conversion rate optimisation, improving site content, and running multiple integrated content marketing campaigns across departments.
With the help of these visual assets, we have also worked with JMW to promote the brand to national and niche media outlets through a rigorous PR and outreach campaign. We also support JMW on paid promotion through AdWords and social media.
Our work has led to:
- An increase in enquiry forms through the website of 106%
- 51% increase in mobile traffic
- A 15% increase in session duration due to the work undertaken improve the user experience
PR and outreach work has also raised the profile of the law firm by securing coverage of JMW, with links, in publications ranging from national and local newspapers, niche industry publications, forums, directories and peer-to peer websites.