Do I Need Paid Advertising in My Life?
No matter the size of your brand, company or organisation, paid advertising and PPC offers you the chance to appear prominently in places where your audience are actively looking for services or products that you offer.
As you’d expect, that makes paid advertising a crucial part of any effective digital marketer’s toolbox, because it can be a surefire way to generate more revenue through your website, and quickly.
The concept is pretty simple: pay to advertise your services in the hope that your adverts will generate ROI. However, in practice it can be extremely costly if you don’t have the right strategy.
But that’s where we come in. I-COM’s paid advertising team is a Google Premier Partner (among other accreditations), here to devise and execute a paid advertising strategy that attracts your target audience, compels them into action, and generates significantly more than it costs.
Get in touch with our team today and we’ll give you a free PPC audit that will show you how to generate more results through paid advertising. Call 0161 402 3170 or complete our online contact form today.
PPC & Paid Search
Gain instant prominence in the world’s biggest search engines
Persuade visitors to come back to your site
Improve brand awareness on relevant sites across the web.
Social Media Advertising
Reach a huge new audience on social media networks
How It Works
Paid advertising hasn’t so much evolved but completely transformed since we first started out in 2004.
There are now a head-spinning number of platforms, bidding models, ad modifiers, management tools, target customers and competitors on the market to consider.
Today, our paid advertising and PPC experts need to be data analysts, writers, mathematicians, developers and everything in between from one minute to the next, frankly because that’s what it takes to succeed in this landscape.
As a result, we know what your adverts should say, how they should look, where they should appear, who should see them and when should they be displayed in order to meet your objectives.
We specialise in the following forms of paid advertising:
Platforms We Work With
What Can I Expect from I-COM?
Our whole digital marketing team is drilled to focus on the key nuggets of information that will transform your strategy into a well-oiled, revenue-driving machine, and our paid advertising team is no different.
We’re a Google Premier Partner, which means we’re in the top 1% of Google Partners in the UK, not to mention Facebook and Bing partners too.
From the outset, we’ll work with you to understand and define:
- Your products and services - what are your biggest sellers? What generates the most profit for you?
- Your industry - who are your competitors? Why are they popular? What is their advertising strategy? What are they spending?
- Understand your target audience - What are their demographics? What are their dreams and desires? Where can they be found online? What do they search for? What language do they use online? What times do they tend to be online?
If you’re already running ads, we’ll carry out a review of what you’re currently doing in order to find out where we can build on your work and make your ads perform even better than they already are.
We’ll then talk you through the distinct set of actions we’ve developed to generate more ROI for you.
And don’t worry, we’ll keep you in the loop with how your accounts are performing as frequently as you require. You get nothing but full transparency from us.
Why Work with I-COM?
For the last 15 years, it’s been our aim to become a true extension of your own marketing team - someone you can trust, rely on and have fun with while we deliver results for your company.
And that’s helped us maintain our standing as one of Manchester’s leading digital agencies for more than a decade.
Today we are an employee-owned company with a stable and dedicated team of digital marketing experts who want nothing more than to grow your business and help I-COM succeed at the same time.
Why not say hello!
Goals & Objectives of Paid Advertising
We create and manage campaigns to achieve one of three goals:
- Clicks - using the pay-per-click bidding model to generate traffic to your website or other branded content and material
- Impressions - getting as many peoples’ eyes on your brand as possible to improve recognition and consistently grow your sales funnel
- Engagement - getting people to interact with you in some way - watching a video, browsing an image gallery or reading an article
We’ll help you understand what your site needs and then create a blended strategy to deliver success.
What Else Can I-COM Do?
I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs, taking your paid advertising to the next level with eye-catching content, strategic PR campaigns or beautiful and effective websites.
Whatever your business needs, we’re at the ready to get started. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing. Find out how we can help by getting in touch - just give us a call on 0161 402 3170 or email us at email@example.com.