Here’s a harsh reality: the majority of visitors to your website are likely to only spend between 5-10 seconds on your website unless you give them a good reason to stick around.
Today’s web user is sceptical, knows what it wants and is armed with the knowledge that it’s likely to find the exact information it needs within seconds of leaving your website.
You’re not going to get much business from your website if everyone leaves after a couple of seconds. But keep them engaged for longer than 30 seconds and the chances of them staying, and driving revenue, drastically improve.
We can help you with our great copywriting services just get in touch with our team by calling 0161 402 3170. Alternatively, use the form below and we’ll get back in touch.
IF YOU WANT TO FIND OUT HOW TO MAKE YOUR SITE MORE ENGAGING READ ON...
The words on your website are arguably the biggest influence of whether visitors stay or go. Buy or don’t. It’s the information that tells them they came to the right place. That means those words have to be chosen very carefully.
Our specialist content team has provided copywriting services to B2B and B2C companies of all sizes for more than a decade. Every day we write web content on behalf of dozens of clients, who trust us to explain their services, communicate their unique selling points and persuade visitors that there is only one company for them.
To speak to us about our copywriting services, call 0161 402 3170 or fill in our contact form.
WHAT IS COPYWRITING?
In short, it’s the production of the words that sit on your website and other marketing collateral, such as emails, social media platforms, adverts, and so on.
But in reality it’s much more than that. On a daily basis our copywriters can be found doing anything from writing, researching, proofreading and editing, to interviewing, re-formatting, analysing, reviewing, designing and publishing.
WHY IS IT IMPORTANT?
We’ve already explained how the words on your website play a huge role in determining whether your website will be a success or failure.
But they also completely define everything about you - your services, products, approach, core values, unique selling points, brand voice and more. Your website is your company’s mouthpiece on the web, so are you happy with what you are saying?
IMPORTANCE OF CONTENT TO SEO
Just as people decide whether or not your website meets their needs by reading the words on your website, so too do search engines.
The importance of your content effectively doubles - your copywriting also plays a big role in determining how search-engine friendly your website is, and consequently how visible it is in the search engines.
OUR COPYWRITING PRINCIPLES
We are only interested in creating the highest quality content possible. And we manage this by combining great technical writing skills with an unparalleled attention to detail, web writing best practices and a dash of creativity thrown in for good measure.
WHO DO WE DO IT FOR?
Since I-COM formed over ten years ago, we have provided copywriting services to a huge range of B2C and B2B clients of different sizes. We pride ourselves on our ability to write the highest quality copy for niche or mass market sectors. Why not put us to the test?
Here are just a couple of examples of our work, taken from the thousands of pieces of content our team creates every year:
- JMW - Your holiday legal rights
- Equilibrium AM - A quick guide to fixed interest
- PotterReesDolan - 5 takeaways from the ‘Back to the Future’ Rehabilitation Conference
- KeyedIn Manufacturing - 6 signs your manufacturing firm needs configurable cloud ERP
OUR OTHER CONTENT & COPYWRITING SERVICES
We don’t necessarily have to write content for you. We often work on a consultative basis with our clients, providing guidance to marketing teams who want to create effective, web-optimised copy in-house.
The services our content team offers include:
- Content marketing
- Consultancy and web writing training
- Content audits
I-COM have been first class in understanding our business, our market and our audience. It’s through this understanding that they’ve been able to deliver such a successful strategy that has resulted in phenomenal growth.They have combined innovation with effective marketing techniques that has built our business in a sustainable way. Whilst it can be easy to get quick, short term results, I-COM have used their expertise to execute a long term strategy that has grown our business substantially.
I-COM achieved a fully optimised rebranded website for Accessoryo, transforming the design for modern technologies without diminishing our original appeal, in a highly professional and organised manner. Through concrete research, I-COM fulfilled a customer research campaign that enabled shoppers to provide feedback, and implemented this information to revamp the website, resulting in a cleaner, sleeker and easy to navigate site. Safe to say we are very happy!
As a small team, we require agencies to be more than just a ‘third party’, we need to extend our in-house team with experts. I-COM have certainly become the extension of our team we require, and are dedicated to making the project a success. I-COM is big enough to house real talent, which gets results and yet small enough to offer a personalised hands on approach, it’s the perfect balance for our business.
What has stood out about I-COM is their ability to work with us and dedicate a great deal of time, and attention to detail- to achieve the best possible return. As a client it is easy to forget the intricate in-depth knowledge that we have of our products we take for granted that can be the mechanics of a successful campaign and I really feel I-COM have spent the time getting to grips with the Christy towel and bed linen collection to ensure they have the knowledge to deliver a successful campaign.
I-COM did an amazing job of managing the project (and me), and have been a joy to work with from the initial sales pitch through to the implementation and review stages. I'd strongly recommend them to any business.
We are delighted with our decision to use I-COM for our website design. I-COM successfully converted our initial concepts into a finished product that we and our customers love! The level of support we've received has been truly fantastic, and the team have been on hand from day one to ensure everything ran seamlessly. We are looking forward to continuing to work with I-COM and would have no hesitation in recommending them.
I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.
Thank you for the absolutely fantastic job that you have done for Jonathan Fawcett Limited. I am extremely grateful for everything that you have done for us during the last few months. I-COM has given us exciting new direction and at the same time captured the aspects of the company that are worth preserving. Business is so often about making choices, and we definitely made the right decision in choosing I-COM!
The new website places the customer at its core, using our extensive knowledge of our audience to make sure it responds to the way they shop for shoes and accessories today.
In my experience of working with website designers, CMS providers, hosting companies and SEO experts, I have found that in my relatively short time of working with ICOM, the skill levels, professionalism and general likeability is excellent. Nothing is too much trouble to explain and the members of the team that I have worked with always welcome my ideas and input when working together to improve our website.
I-COM have worked with Clough & Willis for over 10 years and have been instrumental in developing our websites, online presence and our SEO projects. We have an excellent relationship built on their ability to understand our sector and translate that to our specific business needs and the requirements of the project at hand. Our most recent website redesign is easy to use, highly configurable, responsive and optimised for mobile and our ongoing digital marketing ensures that we remain highly ranked within search for terms relating to our field of work which helps continue driving our business forward.
I-COM has been an integral part of making our brand work, and it wouldn’t have been possible without their support. They have really enabled us to keep moving forward with their new and fresh ideas.
I-COM were instrumental in our new website development ensuring it was user friendly, mobile responsive and engaging. They developed tools for easy job search and quick CV upload, as well as enhancing the websites online strength. They maintained constant communication which helped to manage expectations and the results on launch were very positive. Thanks I-COM.
From the outset the I-COM team invested the time and resource to understand our business needs, in-line with our overall objectives. We had a fixed monthly budget and it was their role to convert that into placement fees through a hardworking, integrated online marketing strategy. Through a combination of SEO, PPC, Link building, PR and content marketing, together we implemented a really well executed campaign that generated the results that we were looking for.