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Answer Engine Optimisation Services

Be the answer AI tools choose first. Call us on 0161 402 3170 to learn more about our AEO services or send us an enquiry via the contact button below.

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AEO Services That Work.

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We’ve been working with I-COM for over six years, which shows that we’re happy with the work that’s being done and that we’re getting the right results. Through the work I-COM have done for us, they have increased the quality of leads and enquiries we get from potential clients, which means we’ve got a much greater chance of securing new business. We love working with I-COM because it’s minimum fuss, good value for money, they are lovely people to deal with and they deliver great results.

David Miller, Director at The VAT People

JMW has been working with I-COM for many years and we have a great relationship with their team. As a large law firm we have multiple departments that rely on I-COM to deliver marketing support including paid advertising, content marketing, SEO, PR, and design/ development. We work very closely together to come up with creative ways to promote our business and drive high quality leads. If you are looking for a digital agency who are professional, hands on and deliver results then you should consider working with them.

Sarah Horsley, Personal Injury Marketing Manager at JMW

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What is Answer Engine Optimisation (AEO)?

Search is changing. People no longer just scroll through links; they expect Google and AI tools to give them the answer instantly.

Answer Engine Optimisation (AEO) is the process of making sure your brand is the one chosen when that happens. It means optimising your content to appear in:

  • AI Overviews - Google’s new AI-generated answers at the top of search results
  • Featured Snippets - the highlighted “position zero” answers
  • People Also Ask - the expanding Q&A boxes on search pages
  • Voice Search - answers read aloud by assistants like Siri, Alexa, and Google

In other words, AEO takes SEO one step further. It’s not just about ranking; it’s about owning the answers, building instant authority, and making your brand more visible as search continues to evolve.

“Think of AEO as SEO’s next chapter: guiding your visibility in the world of AI-driven answers.”

- Hannah Spelman, Head of SEO at I-COM

Why AEO Matters for Your Business

  • AI is rewriting the rules - zero-click searches and AI answers are becoming the norm.
  • First to answer, first to win - the brand that’s chosen as the answer builds authority and trust instantly.
  • Voice search is growing - and it demands conversational, accurate, easy-to-deliver content.

If your content isn’t optimised for these systems, your competitors could be taking the spotlight, even if you currently outrank them in traditional search.

Our Answer Engine Optimisation Services

We approach AEO as an evolution of our proven SEO methodology, integrating strategy, creativity, and data.

1. AEO Audit & Strategy

We assess your current content, technical setup, and visibility in Google’s built-in answer features. Then we create a roadmap to maximise your “share of answer” for high-value queries.

2. Conversational Content Design

We turn complex topics into clear, natural-language questions and concise answers - exactly how AI likes to present information.

3. Structured Data Implementation

From FAQ schema to How-To markup, we make your content easier for AI systems to parse, understand, and recommend.

4. Authority Building

We strengthen your expertise signals with credible sources, factual clarity, and examples that make you the trustworthy choice for AI engines.

5. Integration with SEO

AEO isn’t separate from SEO - it’s the next step. We ensure both work together to drive maximum visibility.

What You Can Expect from I-COM

When you work with I-COM on Answer Engine Optimisation, you can expect a collaborative, strategic approach designed to put your brand at the forefront of AI-driven search. 

We begin by auditing your existing visibility in Google’s answer features and identifying opportunities to strengthen your presence. From there, we develop a tailored strategy that blends conversational content design, structured data, and authority building to ensure your business is chosen as the answer to high-value queries.

As our team of content specialists, technical experts, and digital strategists work together under one roof, every element of your online presence is aligned to maximise your share of answers. And with clear tracking and ongoing optimisation, you’ll always know the impact we’re making as search continues to evolve.

What Our Clients Say

I-COM have worked with Clough & Willis for over 10 years and have been instrumental in developing our websites, online presence and our SEO projects. We have an excellent relationship built on their ability to understand our sector and translate that to our specific business needs and the requirements of the project at hand. Our most recent website redesign is easy to use, highly configurable, responsive and optimised for mobile and our ongoing digital marketing ensures that we remain highly ranked within search for terms relating to our field of work which helps continue driving our business forward.

Clare Trippier, Marketing and Business Development Manager at Clough & Willis Solicitors

There are many digital marketing agencies out there and even more prospective clients desperate to find an agency which will ‘do’ as well as ‘talk’.

FACT: I-COM provided us with both wise counsel AND execution skills that improved our website visitor experience and made it a far better business generation tool.

Howard de Souza, Marketing Director at Matthews & Goodman

I-COM have been first class in understanding our business, our market and our audience. It’s through this understanding that they’ve been able to deliver such a successful strategy that has resulted in phenomenal growth. They have combined innovation with effective marketing techniques that has built our business in a sustainable way. Whilst it can be easy to get quick, short term results, I-COM have used their expertise to execute a long term strategy that has grown our business substantially.

Albie Attias, E-Commerce Director at Evaris

I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark, Marketing Director at JMW Solicitors

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul, Partner at TJL Solicitors

Industries We Work With

We’ve delivered results across a range of sectors, and AEO is relevant to them all:

  • Legal – Become the trusted authority for complex legal questions, ensuring your expertise is cited in Google’s AI Overviews, featured snippets, and voice results.
  • E-commerce – Optimise your product and category content so it appears in AI Overviews, People Also Ask panels, and voice search when shoppers are researching what to buy.
  • Professional Services – Showcase your expertise through clear, authoritative answers that position your brand as the go-to thought leader in your field.
  • Education & Training – Establish your organisation as a credible source of knowledge, helping learners and professionals find your answers in AI-driven search features.

Why Choose I-COM for Answer Engine Optimisation?

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At I-COM, we bring together years of proven experience in search optimisation with a forward-looking approach that keeps your brand visible as technology evolves.

As a proudly employee-owned agency, we’re invested in your success on a personal level, and every campaign is driven by our core values of teamwork, improvement, passion, creativity, accountability, and results. 

Our strategies are built not just to capture today’s opportunities in AI Overviews, featured snippets, and voice search, but to ensure you stay ahead as answer engines and generative search continue to reshape the digital landscape. 

By choosing I-COM, you’re partnering with a team that sees around corners, adapts before your competitors, and is committed to making your business the one AI chooses first.

Get Started

Curious about how AEO can transform your visibility in the age of AI? Let’s talk - call us on 0161 402 3170 or contact us via our website form.

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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.