Do I Need Content & Copywriting in My Life?

The words on your website are arguably the biggest influence on whether visitors stay or go. Buy or don’t. It’s the information that tells them they’ve come to the right place and that your product or service is for them. That means the words on your site have to be chosen very carefully. 

Not only that, but the content on your website is one of the biggest factors that affects how your site performs from an SEO perspective. In today’s competitive digital landscape, it’s more important than ever to make sure your content is effective. 

I-COM’s specialist content team has provided content and copywriting services to B2B and B2C companies of all sizes, in all sectors,  for well over a decade now. 

Every day we produce web content on behalf of a multitude of clients, who trust us to explain their services, communicate their unique selling points and persuade visitors that there is only one provider for them.

To speak to us about our copywriting services, call 0161 402 3170 or use our contact form.

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What Can I Expect from I-COM?

When we provide copywriting and content services to you, we’re representing you online. We’re essentially imitating your company, your tone of voice, your turn of phrase, and selling your USPs. 

We’re engaging with your target audience one-to-one, persuading them to take the next step in their customer journey. We do this by becoming fluent in the language of your industry, so that we can understand the emotional or rational triggers that are going to make your audience sit up and take notice. 

To perform such a role with Oscar-winning accuracy and pizzazz, we like to do our research and preparation - you could say we’re the Daniel Day-Lewis of the copywriting world… 

Step 1

From the outset, we’ll work with you so that we are fluent in:

  • Your products and services
  • Your brand personality, tone of voice and style 
  • Your industry and the relevant technical terms and language used
  • Your target audience and the different stages of the customer journey that they go through

Step 2

We’ll then take an in-depth look at your website in its current form, to identify areas in which you can better: 

  • Optimise the website for SEO
  • Convey your key messages and USPs
  • Portray your brand personality
  • Encourage, persuade and convert your visitors
  • Educate and inform your visitors

Our content and copywriting team's specialist services:

  • Copywriting
  • Content marketing e.g. 
    • Blog posts
    • Industry reports
    • Guides and e-books
    • Factsheets
    • Press releases
    • Case studies
    • And much more
  • Proofreading
  • Consultancy and web writing training
  • Content audits

Why Work with I-COM?

Our content and copywriting specialists, many of whom have backgrounds in journalism, have years upon years of experience writing all manner of content in different environments. From short-form to long-form, from niche to mass-market, from formal to informal, we can do it all. 

We are only interested in creating the highest quality content possible. And we manage this by combining great technical writing skills with unparalleled attention to detail, SEO and web writing best practices and a dash of creativity thrown in for good measure.

Why not put us to the test?

What Else Can I-COM Do?

As a full-service digital agency, we can support every single aspect of your marketing needs, from designing and building websites, to managing your PPC, running strategic PR campaigns or implementing SEO techniques that deliver business growth. 

We’re more than happy to provide copywriting services to you in isolation, but we know that the most effective digital marketing work is that which is part of a cohesive strategy that targets a number of crucial objectives at the same time. 

Get in touch to find out what else we can do for you.