Do I Need Content & Copywriting in My Life?

The words on your website are arguably the biggest influence on whether visitors stay or go. Buy or don’t. It’s the information that tells them they’ve come to the right place and that your product or service is for them. That means the words on your site have to be chosen very carefully.

Not only that, but the content on your website is one of the biggest factors that affects how your site performs from an SEO perspective. In today’s competitive digital landscape, it’s more important than ever to make sure your content is effective.

I-COM’s specialist content team has provided content and copywriting services to B2B and B2C companies of all sizes, in all sectors, for well over a decade now.

Every day we produce web content on behalf of a multitude of clients, who trust us to explain their services, communicate their unique selling points and persuade visitors that there is only one provider for them.

To speak to us about our copywriting services, call 0161 402 3170 or use our contact form.

Get in Touch

What Can I Expect from I-COM?

When we provide copywriting and content services to you, we’re representing you online. We’re essentially imitating your company, your tone of voice, your turn of phrase, and selling your USPs.

We’re engaging with your target audience one-to-one, persuading them to take the next step in their customer journey. We do this by becoming fluent in the language of your industry, so that we can understand the emotional or rational triggers that are going to make your audience sit up and take notice.

To perform such a role with Oscar-winning accuracy and pizzazz, we like to do our research and preparation - you could say we’re the Daniel Day-Lewis of the copywriting world…

Step 1

From the outset, we’ll work with you so that we are fluent in:

Your products and services
Your brand personality, tone of voice and style
Your industry and the relevant technical terms and language used
Your target audience and the different stages of the customer journey that they go through

Step 2

We’ll then take an in-depth look at your website in its current form, to identify areas in which you can better:

Optimise the website for SEO
Convey your key messages and USPs
Portray your brand personality
Encourage, persuade and convert your visitors
Educate and inform your visitors

Our content and copywriting team's specialist services:

Copywriting
Content marketing e.g.
- Blog posts
- Industry reports
- Guides and e-books
- Factsheets
- Press releases
- Case studies
- And much more
Proofreading
Consultancy and web writing training
Content audits

Why Work with I-COM?

Our content and copywriting specialists, many of whom have backgrounds in journalism, have years upon years of experience writing all manner of content in different environments. From short-form to long-form, from niche to mass-market, from formal to informal, we can do it all.

We are only interested in creating the highest quality content possible. And we manage this by combining great technical writing skills with unparalleled attention to detail, SEO and web writing best practices and a dash of creativity thrown in for good measure.

Why not put us to the test?

What Else Can I-COM Do?

As a full-service digital agency, we can support every single aspect of your marketing needs, from designing and building websites, to managing your PPC, running strategic PR campaigns or implementing SEO techniques that deliver business growth.

We’re more than happy to provide copywriting services to you in isolation, but we know that the most effective digital marketing work is that which is part of a cohesive strategy that targets a number of crucial objectives at the same time.

Get in touch to find out what else we can do for you.

Our Work

30.7%

Increase in Leads

Ramsdens Solicitors

View Case Study »

144.7%

Increase in Organic Enquiries

Cosmetic Surgery Solicitors

View Case Study »

156%

Increase in Traffic

Matthews & Goodman

View Case Study »

Oh Stop! You're Making Us Blush

I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark
Marketing Director, JMW

I-COM have worked with Clough & Willis for over 10 years and have been instrumental in developing our websites, online presence and our SEO projects. We have an excellent relationship built on their ability to understand our sector and translate that to our specific business needs and the requirements of the project at hand. Our most recent website redesign is easy to use, highly configurable, responsive and optimised for mobile and our ongoing digital marketing ensures that we remain highly ranked within search for terms relating to our field of work which helps continue driving our business forward.

Clare Trippier
Marketing and Business Development Manager, Clough & Willis Solicitors

The marketing team at Lanes have been working with I-COM for the last couple of years. The team at I-COM are a breath of fresh air. They have put some meaningful projects together, that have delivered demonstrable results and they can and do respond to matters that are time sensitive. I love the can do attitude of the team.

Michelle Ringland
Head of Marketing, Lanes

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul
Partner, TJL Solicitors

We spoke with a number of agencies in the North West as part of our due diligence and from our first meeting I-COM stood out. They had the knowledge and the experience which was a huge advantage, but more than this they created a relaxed environment where they wanted to learn from us and were happy to teach us to ensure we got what we needed and maximised our budget. Our projects have been handled professionally throughout and post-launch we have seen our marketing activities yield huge financial returns, which is a credit to the account management and digital teams. The greatest asset with I-COM is that I can pick up the phone or come into the office and it doesn’t feel like I am visiting our agency but an extension of our internal team who all have the same goals and expectations as we do.

Michael Core
CRM & Online Marketing Executive, Ossur UK