Do I Need Brand Awareness Campaigns in My Life?

If you’re looking for digital marketing services, we guess you’re probably hoping for some help achieving true, sustained business growth via the web. Sound about right?

In order to achieve that goal, then building and improving your brand awareness needs to be a key business objective. After all, if you run out of people who have heard of you, how will you grow your revenue?

You could have the best services in the world. The best website in the world. The best staff in the world. But all of it would be for nothing if you aren’t consistently letting people know who you are, adding those people to your pipeline and so topping up your marketing funnel.

At I-COM, our specialist brand marketers have been growing our clients’ brand awareness since 2004, crafting compelling stories and attention-grabbing campaigns that resonate emotionally with their target audience.

Want us to help you build your brand awareness? Get in touch with our creative team today. Call 0161 402 3170 or fill in our contact form and let’s have a chat about your business objectives.

Get in Touch

What Can I Expect from I-COM?

In order to be as effective as possible in consistently achieving improved brand awareness, it's vitally important that you have an in-depth understanding of the people you're trying to reach and trying to influence.

We like to paint a really clear picture of your target audience, finding out:

What motivates them
What entertains them
What shocks them
What they like to share
Where they like to share it
What problems they encounter that they need help solving
What their hopes, dreams and aspirations are
What their beliefs are
What it takes to gain their trust

And so on and so forth. Without this knowledge, it becomes extremely hard to know what is going to make your target audience really sit up and take notice of you.

We also need to know enough about the other stories and campaigns being created and shared in your industry. What has worked? What hasn’t? Why? These are the kinds of things we’ll want to become fluent in as quickly before

We then add this knowledge into our creative cauldron in order to imagine, then execute, eye-catching brand awareness campaigns that work for your business.

Why Work With I-COM?

We’ve been one of Manchester’s leading agencies since we started out back in 2004, and have been honing our craft over that time - perfecting the concoction of creativity required to get our clients noticed.

And it’s served us and our clients well. In the past few years we’ve launched groundbreaking, flagship brand awareness campaigns that have not so much generated noise for our clients but a deafening din within their sectors.

We’ve also got a distinct knack for creating and packaging winning campaigns for clients in even the most technical and “unglamorous” sectors. Think your industry is a bit boring? Just wait until we get our teeth into it. We believe every company of every size in every sector has something to say to excite their target audience - let us help you find your voice.

What Else Can I-COM Do?

Brand awareness campaigns are all about topping up your funnel and getting people to hear about you, which is of the utmost importance for achieving business growth.

What it doesn’t do, though, is help to move people through the funnel. That’s where a cohesive, comprehensive strategy is required - to consistently turn brand awareness into revenue, you also need a strong website with slick user experience and eye-catching design, well-crafted content, impressive search engine presence and much more.

Let us help you turn prospects into customers. Get in touch with us today and find out how we can help you meet your business objectives.

Our Work

30.7%

Increase in Leads

Ramsdens Solicitors

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144.7%

Increase in Organic Enquiries

Cosmetic Surgery Solicitors

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156%

Increase in Traffic

Matthews & Goodman

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Oh Stop! You're Making Us Blush

I-COM have been first class in understanding our business, our market and our audience. It’s through this understanding that they’ve been able to deliver such a successful strategy that has resulted in phenomenal growth.They have combined innovation with effective marketing techniques that has built our business in a sustainable way. Whilst it can be easy to get quick, short term results, I-COM have used their expertise to execute a long term strategy that has grown our business substantially.

Albie Attias
E-commerce Director, Evaris

I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark
Marketing Director, JMW

Thank you for the absolutely fantastic job that you have done for Jonathan Fawcett Limited. I am extremely grateful for everything that you have done for us during the last few months. I-COM has given us exciting new direction and at the same time captured the aspects of the company that are worth preserving. Business is so often about making choices, and we definitely made the right decision in choosing I-COM!

Jonathan Fawcett
Director, Jonathan Fawcett Ltd

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul
Partner, TJL Solicitors

We are absolutely delighted with the outcome of the Hardship Hub. We’re committed to helping customers who are facing financial hardship and we know the Hardship Hub will become an invaluable resource for money advisors in the North West. I-COM has been a fantastic partner to work with throughout the process, they really listened to the specific concerns and needs of the brief, and the final product has received only high praise from users.

Louise Beardmore
Customer Services and People Director, United Utilities