Do I Need Brand Awareness Campaigns in My Life?
If you’re looking for digital marketing services, we guess you’re probably hoping for some help achieving true, sustained business growth via the web. Sound about right?
In order to achieve that goal, then building and improving your brand awareness needs to be a key business objective. After all, if you run out of people who have heard of you, how will you grow your revenue?
You could have the best services in the world. The best website in the world. The best staff in the world. But all of it would be for nothing if you aren’t consistently letting people know who you are, adding those people to your pipeline and so topping up your marketing funnel.
At I-COM, our specialist brand marketers have been growing our clients’ brand awareness since 2004, crafting compelling stories and attention-grabbing campaigns that resonate emotionally with their target audience.
Want us to help you build your brand awareness? Get in touch with our creative team today. Call 0161 402 3170 or fill in our contact form and let’s have a chat about your business objectives.
What Can I Expect from I-COM?
In order to be as effective as possible in consistently achieving improved brand awareness, it's vitally important that you have an in-depth understanding of the people you're trying to reach and trying to influence.
We like to paint a really clear picture of your target audience, finding out:
- What motivates them
- What entertains them
- What shocks them
- What they like to share
- Where they like to share it
- What problems they encounter that they need help solving
- What their hopes, dreams and aspirations are
- What their beliefs are
- What it takes to gain their trust
And so on and so forth. Without this knowledge, it becomes extremely hard to know what is going to make your target audience really sit up and take notice of you.
We also need to know enough about the other stories and campaigns being created and shared in your industry. What has worked? What hasn’t? Why? These are the kinds of things we’ll want to become fluent in as quickly before
We then add this knowledge into our creative cauldron in order to imagine, then execute, eye-catching brand awareness campaigns that work for your business.
Why Work With I-COM?
We’ve been one of Manchester’s leading agencies since we started out back in 2004, and have been honing our craft over that time - perfecting the concoction of creativity required to get our clients noticed.
And it’s served us and our clients well. In the past few years we’ve launched groundbreaking, flagship brand awareness campaigns that have not so much generated noise for our clients but a deafening din within their sectors.
We’ve also got a distinct knack for creating and packaging winning campaigns for clients in even the most technical and “unglamorous” sectors. Think your industry is a bit boring? Just wait until we get our teeth into it. We believe every company of every size in every sector has something to say to excite their target audience - let us help you find your voice.
What Else Can I-COM Do?
Brand awareness campaigns are all about topping up your funnel and getting people to hear about you, which is of the utmost importance for achieving business growth.
What it doesn’t do, though, is help to move people through the funnel. That’s where a cohesive, comprehensive strategy is required - to consistently turn brand awareness into revenue, you also need a strong website with slick user experience and eye-catching design, well-crafted content, impressive search engine presence and much more.
Let us help you turn prospects into customers. Get in touch with us today and find out how we can help you meet your business objectives.