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The latest from I-COM

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Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Google Business Profile and reviewsMar 13, 2025

Why Reviews Matter More Than Ever: Google’s New QR Code Update and What It Means for Your Business

As Google has rolled out an update to make leaving reviews easier, it is important that business owners understand why reviews are so important and ensure there is a clear strategy in place to collect and respond to them. 
Answer engine optimisation on ChatGPTFeb 14, 2025

Answer Engine Optimisation (AEO): How to drive traffic from ChatGPT and other LLMs

In this guide, we’ll explore how AEO works, why it’s crucial for digital marketing success, and practical strategies to optimise your content for AI-powered search engines.
Dec 19, 2024

SEO Trends 2025: Key Strategies for Digital Success

In this blog post, we dive into the key SEO trends for 2025, including AI's growing role, zero-click searches and E-E-A-T. We share insights on adapting your strategy with diverse content and optimising beyond Google to stay ahead in the evolving digital landscape.
Feb 5, 2024

Digital Marketing Trends in 2024: SGE, AI & Video Content

Welcome to 2024, a year that is seeing significant shifts in the SEO landscape, influenced by three main trends: the emergence of Search Generate Experience (SGE), the growing role of Artificial Intelligence (AI) in content creation and optimisation, and the unprecedented rise of video content. In this blog post, we will delve into each of these trends, exploring how they are not just reshaping SEO strategies, but also setting new benchmarks for digital marketing success. 
Mar 17, 2023

ChatGPT: Embracing AI-Generated Content in Agencies

Exploring the pros and cons of tools like ChatGPT, highlighting the benefits of an AI writing assistant for marketing teams, along with tips on how to create efficiencies in your business (and what mistakes to avoid).
Dec 6, 2022

What is SEO link building?

Confused about linkbuilding? Learn the essentials right here including what SEO linkbuilding entails, the importance of linkbuilding, and common methods for building quality links to boost your site authority and organic performance.
Nov 15, 2022

The difference between SEO and PPC

If you're unfamiliar with digital marketing, terms like "SEO" and "PPC" may not mean much to you. However, both are critically important when promoting your business online. Learn the difference between the two and what they can achieve for your business right here.
Jul 7, 2022

Linkbait & Viral Marketing

May 2, 2022

Why are backlinks important and how to build them

Oct 19, 2021

Why Now is the Time to Invest in SEO

There’s no time like the present to implement work that will have a long term impact. And by focusing specifically on SEO, you will improve your chances of success and drive down the effort you have to make to reach your commercial objectives.
Jun 1, 2021

Why is Schema Markup Important for SEO?

Why Links are an Essential Part of your SEO StrategyMay 13, 2021

Why Links are an Essential Part of your SEO Strategy

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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.

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