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271%
Increase in Organic Traffic
Sector:
  • Bespoke
Services:
  • Web Design,
  • Web Development,
  • SEO,
  • Content Marketing,
  • Paid Advertising,
  • PR & Outreach,
  • CRO & UX,

The Brief

Specialist VAT and Customs Duty consultants, VAT People, commissioned I-COM to create a bespoke digital marketing campaign to improve their search visibility and build brand awareness. They had done some digital marketing previously, but had over time, lost ground to competitors through not keeping up to date with the changing requirements of a search marketing campaign.

The Challenges

As VAT is such a complex subject, the website needs to present information in a very simple way in order to help visitors understand the services and the reasons for choosing The VAT People. While ensuring that the site is clear and easy to use, we also had to reinvigorate the marketing for the site, which hadn’t been updated to reflect changes in the industry.

Our work for the VAT People has helped to position the company as a leading authority in the VAT consultancy industry, ensuring the VAT People brand is trusted by their customers. We have also enabled them to use the web as a good source of leads which has helped to make the business more profitable.

Site Testimonials
Google Maps Integration
Banner Design

The Results

I-COM has positioned VAT People as a market leader and continues to grow their online presence through content creation, thought leadership and PR.

I-COM’s work has led to a 112% increase in traffic year-on-year and a 271% increase in traffic from organic search. The increase in traffic has driven a 45% increase in goal conversions from all sources and a 636% increase in goal conversions from organic search.

+636%
Conversions from Organic Search
+271%
Traffic from Organic Search
+112%
Traffic Y-O-Y