The latest from I-COM

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Covering a host of digital marketing trends, tips, and tricks along with the latest news from I-COM.

Looking for help with digital marketing? Take a look around our services and sector pages to see how we can help your business thrive online. Alternatively, give us a call on 0161 402 3170 and a member of our team will be happy to help!

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Jun 4, 2026

Paid Media After Scale: What Breaks First When Accounts Get Big

Scaling paid media rarely fails because one campaign stops working overnight. More often, performance starts to strain under the weight of the account itself. The question for scaled accounts is no longer simply: “How do we spend more?” It is: “What starts to break at the hands of Google when we do?” Read our blog to find out more
May 28, 2026

Key takeaways from Google I/O 2026

It’s been a big week for Google announcements, with their annual I/O and Marketing Live events taking place. Here's the key takeaways that you need to know for your 2026 marketing strategy.
LinkedIn on a laptopMay 1, 2026

Why Most LinkedIn Ads Fail Before the First Click

Many LinkedIn campaigns face challenges even before they generate a click. Often, the issue isn't budget or platform limitations but occurs earlier, when someone chooses to ignore the ad as irrelevant. Read more.
Dec 9, 2025

Black Friday & Cyber Monday 2025 Roundup

Here’s a roundup of what we saw across I-COM’s email and paid media activity throughout BFCM 2025, and how these behaviours are shaping the way brands prepare for peak periods.
Jun 23, 2025

How leading B2B brands are measuring ROI in 2025

Measuring true ROI has always been complex for B2B brands due to lengthy sales processes and numerous touchpoints, while B2C businesses typically focus on more individual-driven desires.
Jan 25, 2024

How to Maximise The Success Your Google Ads and Social Media Advertising in 2024

In our recent blog, we detailed some of the major paid advertising lessons in 2023. As we step into the new year, now is the time to use these lessons to build a cohesive paid advertising strategy that incorporates the best of what Google Ads and Social Media Advertising has to offer.
Jan 11, 2024

The Biggest Learnings from Paid Advertising in 2023

Reflecting on the biggest paid advertising changes and trends, this blog post summarises the biggest takeaways from 2023 to help you plan for a successful 2024.
Jan 13, 2023

​The Six Building Blocks of a Good Ecommerce Website

Uncovering the non-negotiables when it comes to e-commerce websites; with this knowledge behind you, creating and promoting an e-commerce website that actually converts will be far easier, especially when combined with strategic digital marketing.
Nov 15, 2022

The difference between SEO and PPC

If you're unfamiliar with digital marketing, terms like "SEO" and "PPC" may not mean much to you. However, both are critically important when promoting your business online. Learn the difference between the two and what they can achieve for your business right here.
Oct 26, 2022

How to Increase Ecommerce Conversion Rates

Whether you're just starting out with your ecommerce business or are an established player in the game, it is critical to keep your conversion rate optimisations front of mind. Read more about how to increase your ecommerce conversion rate here.
Oct 17, 2022

TikTok for Business: Why you should consider TikTok as part of your paid and organic marketing strategy

Everything you need to know about ecommerce marketing - why it’s critical for your business and how to get started.
Aug 19, 2022

What is ecommerce marketing?

Everything you need to know about ecommerce marketing - why it’s critical for your business and how to get started.
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Digital Marketing Specialists

We are I-COM

Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.

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