Using Social Media to Drive Growth?

Social media marketing needs to be a priority if you want to improve brand awareness, brand sentiment and brand loyalty, reach more of your target audience on a consistent basis, and drive more qualified traffic to your website. No digital campaign is complete without a full social media marketing strategy.

You know you should be doing it, and should be doing it more. But you’re not 100% sure about what it should look like in order to meet your objectives. Either that or there simply isn’t enough time for your team to execute your social media campaigns!

That's where we come in - an experienced social media agency with access to the latest data, insights, strategies, and tools. We will help you make social media marketing work for you. 

Sound good? Get help from experts at I-COM, a social media marketing agency with years of experience and a proven track record. Simply call 0161 402 3170 or send us a message via our contact form.

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Why use a social media marketing agency like I-COM?

Having a strong social media presence not only helps you to deal with customer service inquiries where people are increasingly prone to make them, it also gives you a platform to establish commonality with customers and share their brand vision through content, messaging and conversation. 

Whether through organic posts and content or paid media campaigns, social media marketing is crucial to get in front of your target markets and create brand evangelists who will share your message and recommend your products and services.

How Will I-COM Work With Me?

We have strong beliefs on how social media marketing should be carried out in order to achieve success. Here are some quotes from leading names in social and digital marketing to give you an idea of what we think about social:

"How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis." - Joe Pulizzi, Content Marketing Institute

"We need to stop interrupting what people are interested in and be what people are interested in" - Craig Davis, Sendle

"Give value, give value, give value. And then ask for business." - Gary Vaynerchuk

Social media is a gathering of people, who want to gain something for themselves - whether that's information, entertainment, a new skill, a new product, and so on.

We have to earn their trust and earn their attention, and we'll only be able to do that if we can give them what they want through proper social media management.

For us, it's all about defining and understanding who you want to reach and targeting them where they are. What are their interests? What are they looking for? What social media platforms are they using? From there, we can ensure that we get your brand front and centre at different stages of the customer journey. 

Social Media Services we can offer

As your social media marketing agency, you can expect a robust strategy that offers a solution tailored to your exact needs.

  • Social media strategy
  • Social media advertising
  • Target market research and persona development
  • Competitor monitoring
  • Brand voice development
  • Training
  • Reporting
  • Content and posting
  • Customer service and community management
  • Crisis management
  • Brand monitoring/social listening
  • Trigger calendars
  • Platform/account setup
  • Tracking pixel setup
  • LinkedIn group management
  • Live streaming events
  • Competitions and promotions
  • Influencer marketing and collaborations
  • Integration with wider digital marketing campaigns

Why Should I Work With I-COM?

Loads of reasons! We’re one of Manchester’s leading digital agencies and have been since our inception back in 2004. The landscape has changed immeasurably since then, but what hasn’t changed is our dedication to remain ahead of the digital curve and help our clients grow online. 

And helping businesses grow is our favourite thing in the world. It doesn’t matter what industry you’re in, it doesn’t matter how big you are - we are ready and waiting to take your brand to the next level however we can. 

This dedication to growing businesses is evident in arguably one of the coolest things about us - we’re employee owned. But what does that mean for you? Well, it means that you get to work with a close-knit community that works together and for each other - and by being a client of I-COM’s you become a key part of a team that is shooting for the stars. 

What Else Can I-COM Do?

Social media marketing doesn’t work in isolation - it needs to be part of a cohesive digital marketing strategy that includes, for one, content marketing. After all, social media networks are nothing more than a platform, an empty stage, so you’re going to need some things to say in order to succeed. 

Let the social media specialists at I-COM give you that voice by developing an integrated content marketing strategy that utilises social media to grow your brand reach and brand awareness.