Make more money with the help of a dedicated PPC agency

No matter the size of your brand, company or organisation, paid advertising and Pay Per Click (PPC) offers you the chance to appear prominently in places where your audience is actively looking for services or products that you offer.

As you’d expect, that makes paid search advertising and PPC campaigns a crucial part of any effective digital marketing strategy, because it can be a sure fire way to generate more revenue through your website, and quickly.

That’s where we come in - as one of the UK's top 50 paid advertising agencies, I-COM’s team of Google Ads specialists are experts in Search Advertising, Display Advertising and Shopping Advertising. From Google shopping campaigns to social advertising, we devise and execute paid advertising strategies that attracts an eager-to-convert audience to generate a good return on investment for your online business.

Get in touch with our PPC advertising experts today and we’ll give you a free audit that will show you how to generate more results through your search campaigns and paid advertising efforts. Call 0161 402 3170 or complete our online contact form to find out why we're one of the best PPC agencies out there.

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What Can I Expect from I-COM?

As a PPC management agency, we're proud to be a Google Premier Partner. This means our paid advertising team is in the top 1% of Google Partners in the UK - not to mention Facebook and Bing partners too. You can expect to receive the very finest of PPC services that are well-practised and finely honed to deliver exceptional results.

From the outset, we'll work with you to develop stellar, data driven PPC campaigns. To do that, we'll first help you understand and define the below, so we can ensure to hit your target market:

Your products and services - what are your biggest sellers? What generates the most profit for you?
Your industry - who are your competitors? Why are they popular? What is their advertising strategy? What are they spending?
Understand your target audience - What are their demographics? What are their dreams and desires? Where can they be found online? What do they search for? What language do they use online? What times do they tend to be online?

If you're already running ads, we'll carry out a review of what you're currently doing in order to find out where we can build on your work and make your ads perform even better than they already are.

We'll then talk you through the distinct set of actions we've developed to generate more ROI from your display ads and search campaigns.

And don't worry, we'll keep you in the loop with how your accounts are performing as frequently as you require. As your PPC agency, you'll get nothing but full transparency from us.

The platforms we work with include: Google, Bing, Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

Goals & Objectives of Paid Advertising

We can create and manage PPC and paid advertising campaigns to achieve the below goals:

Clicks - using the pay-per-click bidding model to generate traffic to your website or other branded content and material
Impressions - getting as many peoples’ eyes on your brand as possible to improve recognition and consistently grow your sales funnel
Engagement - getting people to interact with you in some way - watching a video, browsing an image gallery or reading an article
Conversions and ROI - generating sales and revenue, whether you're a service based or an ecommerce business

We’ll help you understand what your site needs and then create a blended strategy to deliver success.

Why should I use a PPC agency like I-COM?

PPC & paid advertising has completely transformed since we first started out in 2004.

There are now a head-spinning number of paid media platforms, bidding models, ad modifiers, management tools, target customers and competitors on the market to consider

The PPC team at I-COM are a mix of data analysts, writers, mathematicians, developers (and everything in between from one minute to the next), because that's what it takes to excel in this landscape.

We know what your paid ads should say, how they should look, where they should appear, who should see them, and when should they be displayed in order to meet your objectives. Whether you have little to no marketing support, are a marketing manager with a paid advertising skill gap, or simply need a fresh pair of eyes on your campaigns, we can help.

Want to know more? Take a deep dive into our specialist paid advertising services:

PPC & Paid Search: Gain instant prominence in the world’s biggest search engines through the likes of Google Ads and Bing Ads
Display Advertising: Improve brand awareness, business growth, and conversions on relevant sites across the web
Remarketing: Persuade visitors to come back to your site to generate leads or convert business
Social Media Advertising: Reach a huge new audience on social media networks through targeted ads; build customer trust, a strong following, and encourage conversions

Why Work with I-COM?

For the last 15 years, it's been our aim to become a true extension of our clients' own marketing teams - someone you can trust, rely on, and have fun with while we deliver results for your company.

That attitude has helped us maintain our standing as one of Manchester's leading, full-service digital agencies for more than a decade. We're award winning and we're proud of it!

Today we are an employee-owned company with a stable and dedicated team of digital marketing experts who know the ins and outs of online marketing, online advertising, search engine optimisation, social media platforms, Google search, and all that's in between.

We can support every aspect of your marketing needs, taking your paid advertising to the next level with eye-catching content, strategic PR campaigns or beautiful and effective websites.

Whatever your business needs, we're at the ready to get started. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing effort.

Find out how we can help by getting in touch - just give us a call on 0161 402 3170 or email us at info@i-com.net.

Our Work

83%

Increase in PPC Conversion Rate

World Options

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700%

Increase in Paid Revenue

Toffs

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63%

Increase in Paid Traffic

SafetyBuyer

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Oh Stop! You're Making Us Blush

I-COM have been first class in understanding our business, our market and our audience. It’s through this understanding that they’ve been able to deliver such a successful strategy that has resulted in phenomenal growth.They have combined innovation with effective marketing techniques that has built our business in a sustainable way. Whilst it can be easy to get quick, short term results, I-COM have used their expertise to execute a long term strategy that has grown our business substantially.

Albie Attias
E-commerce Director, Evaris

I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark
Marketing Director, JMW

The marketing team at Lanes have been working with I-COM for the last couple of years. The team at I-COM are a breath of fresh air. They have put some meaningful projects together, that have delivered demonstrable results and they can and do respond to matters that are time sensitive. I love the can do attitude of the team.

Michelle Ringland
Head of Marketing, Lanes

I-COM has been truly instrumental in bringing SafetyBuyer online as well as establishing us as a key player within our industry. We operate within a highly competitive market and although I had every faith I-COM’s paid search expertise, I would not have envisioned achieving such consistent success throughout the last few years. I-COM’s activities are at the core of all our digital marketing activity and we see the team as a digital extension of our business. SafetyBuyer would not be the successful brand it is without I-COM’s support.

Ian Rowe
Managing Director, SafetyBuyer

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul
Partner, TJL Solicitors

The marketing team at Lanes have been working with I-COM for the last couple of years. The team at I-COM are a breath of fresh air. First of all they listen to the client brief and don’t try to rush a response, they certainly put some thought in before responding. This is almost unique nowadays with digital agencies. I love the can do attitude of the team. I’m very much a hands-on client. They can have as much of my time as is necessary to ensure that I get what I want. They even have permission to push me for responses when I have missed my deadlines. The working relationship is very much a two-way thing.

Michelle Ringland
Head of Marketing, Lanes Group

We’ve been working with I-COM for over six years, which shows that we’re happy with the work that’s being done and that we’re getting the right results. Through the work I-COM have done for us, they have increased the quality of leads and enquiries we get from potential clients, which means we’ve got a much greater chance of securing new business. We love working with I-COM because it’s minimum fuss, good value for money, they are lovely people to deal with and they deliver great results.

David Miller
Director, The VAT People