Prospective buyers find their way to your website in a variety of ways, known as 'touchpoints'.
Our marketing attribution services help you to determine what channels are the most valuable in terms of attracting customers, and what touchpoints you could best utilise to maximise your return.
WHAT IS MARKETING ATTRIBUTION?
Marketing attribution is simply the way in which you work out how your customers came to be aware of and buy your product. The main aim of any form of marketing is obviously to make a sale, but once you've achieved your goal you need to work out exactly what it was you did to lead to your customer making a purchase. By doing so, you can figure out what it is that you're doing right, and discover also where you might be going wrong.
Why should I invest in marketing attribution?
There are multiple ways in which a customer could have found their way to your website, and working out which of these is the most effective for you can help you to address your marketing spend in a way that is much more beneficial to your business. Not only must the ads you have placed on social media be considered, but also the emails the customer may have clicked on, the print advertisements and more.
Measuring multi-channel attribution, as well as cross-device attribution, is essential to gaining an understanding of how effective your current marketing strategy is and where it can be improved.
With our attribution tracking we can assess exactly where you're going wrong and work to help you make the most of the touchpoints that have been working for you.
TALK TO US
Like the sound of this so far? Get in touch with our Manchester-based team on 0161 390 0125 or by filling out a contact form below. Not only will they be able to provide you with some more information about our marketing attribution model, but they'll also be able to inform you about the other services we could offer you, too.
I-COM have been first class in understanding our business, our market and our audience. It’s through this understanding that they’ve been able to deliver such a successful strategy that has resulted in phenomenal growth.They have combined innovation with effective marketing techniques that has built our business in a sustainable way. Whilst it can be easy to get quick, short term results, I-COM have used their expertise to execute a long term strategy that has grown our business substantially.
I-COM achieved a fully optimised rebranded website for Accessoryo, transforming the design for modern technologies without diminishing our original appeal, in a highly professional and organised manner. Through concrete research, I-COM fulfilled a customer research campaign that enabled shoppers to provide feedback, and implemented this information to revamp the website, resulting in a cleaner, sleeker and easy to navigate site. Safe to say we are very happy!
As a small team, we require agencies to be more than just a ‘third party’, we need to extend our in-house team with experts. I-COM have certainly become the extension of our team we require, and are dedicated to making the project a success. I-COM is big enough to house real talent, which gets results and yet small enough to offer a personalised hands on approach, it’s the perfect balance for our business.
What has stood out about I-COM is their ability to work with us and dedicate a great deal of time, and attention to detail- to achieve the best possible return. As a client it is easy to forget the intricate in-depth knowledge that we have of our products we take for granted that can be the mechanics of a successful campaign and I really feel I-COM have spent the time getting to grips with the Christy towel and bed linen collection to ensure they have the knowledge to deliver a successful campaign.
I-COM did an amazing job of managing the project (and me), and have been a joy to work with from the initial sales pitch through to the implementation and review stages. I'd strongly recommend them to any business.
We are delighted with our decision to use I-COM for our website design. I-COM successfully converted our initial concepts into a finished product that we and our customers love! The level of support we've received has been truly fantastic, and the team have been on hand from day one to ensure everything ran seamlessly. We are looking forward to continuing to work with I-COM and would have no hesitation in recommending them.
I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.
Thank you for the absolutely fantastic job that you have done for Jonathan Fawcett Limited. I am extremely grateful for everything that you have done for us during the last few months. I-COM has given us exciting new direction and at the same time captured the aspects of the company that are worth preserving. Business is so often about making choices, and we definitely made the right decision in choosing I-COM!
The new website places the customer at its core, using our extensive knowledge of our audience to make sure it responds to the way they shop for shoes and accessories today.
In my experience of working with website designers, CMS providers, hosting companies and SEO experts, I have found that in my relatively short time of working with ICOM, the skill levels, professionalism and general likeability is excellent. Nothing is too much trouble to explain and the members of the team that I have worked with always welcome my ideas and input when working together to improve our website.
I-COM have worked with Clough & Willis for over 10 years and have been instrumental in developing our websites, online presence and our SEO projects. We have an excellent relationship built on their ability to understand our sector and translate that to our specific business needs and the requirements of the project at hand. Our most recent website redesign is easy to use, highly configurable, responsive and optimised for mobile and our ongoing digital marketing ensures that we remain highly ranked within search for terms relating to our field of work which helps continue driving our business forward.
I-COM has been an integral part of making our brand work, and it wouldn’t have been possible without their support. They have really enabled us to keep moving forward with their new and fresh ideas.
I-COM were instrumental in our new website development ensuring it was user friendly, mobile responsive and engaging. They developed tools for easy job search and quick CV upload, as well as enhancing the websites online strength. They maintained constant communication which helped to manage expectations and the results on launch were very positive. Thanks I-COM.
From the outset the I-COM team invested the time and resource to understand our business needs, in-line with our overall objectives. We had a fixed monthly budget and it was their role to convert that into placement fees through a hardworking, integrated online marketing strategy. Through a combination of SEO, PPC, Link building, PR and content marketing, together we implemented a really well executed campaign that generated the results that we were looking for.