Prospective buyers find their way to your website in a variety of ways, known as 'touchpoints'.

Our marketing attribution services help you to determine what channels are the most valuable in terms of attracting customers, and what touchpoints you could best utilise to maximise your return.

If this sounds like what you need then get in touch on 0161 390 0125 to speak to a member of our team. Alternatively, fill in our contact form and we'll get back to you as soon as we can.

WHAT IS MARKETING ATTRIBUTION?

Marketing attribution is simply the way in which you work out how your customers came to be aware of and buy your product. The main aim of any form of marketing is obviously to make a sale, but once you've achieved your goal you want to work out exactly what it was you did to lead to your customer making a purchase.

There are multiple ways in which a customer could have found their way to your website, and working out which of these is the most effective for you can help you to address your marketing spend in a way that is much more beneficial to your business. Not only must the ads you have placed on social media be considered, but also the emails the customer may have clicked on, the print advertisements and more.

Measuring multi channel attribution, as well as cross device attribution, is essential to gaining an understanding of how effective your current marketing strategy is and where it can be improved. With our attribution tracking we can assess exactly where you're going wrong and work to help you make the most of the touchpoints that have been working for you.

TALK TO US

Like the sound of this so far? Get in touch with our Manchester-based team on 0161 390 0125 or by filling out a contact form below. Not only will they be able to provide you with some more information about our marketing attribution model, but they'll also be able to inform you about the other services we could offer you, too.

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