Do I Need Email Marketing in My Life?

If you're unsure of how to begin email marketing or your current efforts simply aren't performing, agency email marketing can make all the difference.

Email marketing is the ultimate way to help nurture your leads, speed up sales, drive revenue, boost customer engagement with your brand and attract new clients. If you’re not already using email marketing as part of your digital marketing strategy, the real question is: why not?

One of the most consistently effective tools in the marketeers toolbelt, email marketing delivers huge potential returns on investment, and the medium shows no signs of slowing down. This means that although competition for your audience’s attention is fierce, our super-savvy and strategic email marketing specialists know just how to make you stand out from the crowd.

Curious to find out how our email marketing agency experts can grow your business? Get in touch by calling 0161 402 3170 or fill in our contact form.

Get in Touch

What You’ll Get with an Email Marketing Agency like I-COM

For us it’s all about personalisation. Personalisation for you and your customers. As soon as you get in touch, we’ll dig in deep to understand your business, your products or services, your customers and your goals.

Using I-COM means you get:

Access to our design team and our copywriters
Our technical understanding of how to manage your data and keep your list fresh, ensuring good deliverability levels
Time and expertise to implement automations and optimise them to drive up the ROI of the channel
Integration with other marketing channels and campaigns to ensure that your whole marketing spend works even harder for your business
Focus on delivering strong ROI and increasing revenue figures at all times
The experience and expertise gleaned from working with numerous other businesses on their campaigns

What's Included in Email Marketing?

Whether you’re setting up an email marketing offer from scratch and aren’t sure where to start, or need a hand improving an existing strategy, a full service email marketing agency will work closely with you to meet and then exceed your targets.

Included in email marketing from I-COM:

Review and audit
Strategy development
IP Warmup
Newsletter template design and development
Newsletter content and population
Data capture and list building
Database segmentation and personalisation
Preference centre setup
Workflows and automation setup
Calendar for campaigns/business as usual emails
Abandoned basket programmes
Customer loyalty reward campaigns
Lead nurturing drip campaigns
Re-engagement campaigns for lapsed consumers
A/B testing and list management
Campaign reporting and analysis
Consultancy and training

Platforms We Work With

We work with a large range of email service providers, but here are our particular favourites that we partner with.

What About Marketing Automation?

Used as an extension of email marketing, marketing automation means setting up an online platform that will manage the lifecycle of prospects. This means you can have different, personalised conversations with people depending on what actions they take on your website, allowing you to encourage the kind of behaviour you’re looking for.

SharpSpring is our marketing automation platform of choice. Once set up, it can help companies to:

Generate leads
Move these leads through the sales funnel
Analyse and review their behaviour on your website
Create personalised emails based on the pages they visit, the products they view and purchase

We offer a fully managed service that includes:

Designing and writing emails
Analysing behaviour to identify opportunities
Creating workflows of events, such as sending emails
Setting up trigger points that will set workflows in motion

If you prefer to have more control, we can get you set up with your preferred platform and then let you loose - with plenty of training and ongoing consultancy available of course.

Why Should I Work With I-COM?

I-COM been at the forefront of digital marketing for nearly 20 years. Our unrivalled experience means we have a proven track record in delivering maximum results for our clients in sectors as wide ranging as e-commerce, legal, recruitment, education, tech and beyond.

Not only that, but we invest in our team. In the summer of 2019 we became an employee-owned business because we’re committed to the long-term stability and growth of our company. The impact of this is felt by all of our clients, who reap the benefits of a dedicated team that are as determined to delivering the results you need as you are.

Our unique and extensive experience means our specialists know exactly how to get to grips with your company’s needs quickly, so you can start seeing results right away.

What Else Can I-COM Do?

Email marketing and marketing automation are all the more effective when supported by a bespoke content marketing campaign.

By creating the right kind of engaging, educational or entertaining content to appeal to your prospects, our content marketing experts can help improve the click-through and conversion rates of each and every email you send out. Find out more about content marketing here.

I-COM is a full service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites, to creating awesomely-eye-catching content, managing your PPC, running strategic PR campaigns or delivering SEO techniques that really work.

Let us enhance the good work you already do.

Get in touch

Oh Stop! You're Making Us Blush

Name: Email Marketing in Manchester
Telephone: 0161 402 3170

I-COM delivers SEO, PPC, brand marketing and web development for us - that wide digital marketing strategy encompasses everything we want to achieve across our digital channels. The last 12 months has been a record year, we’ve had a 588% increase in fees - a lot of which can be attributed back to the work we’ve done with I-COM. As an agency, I-COM is ahead of the curve - anticipating what Google and other search engines will be looking for in the future and making recommendations on how best to react.

Dan Clark
Marketing Director, JMW

I-COM have worked with Clough & Willis for over 10 years and have been instrumental in developing our websites, online presence and our SEO projects. We have an excellent relationship built on their ability to understand our sector and translate that to our specific business needs and the requirements of the project at hand. Our most recent website redesign is easy to use, highly configurable, responsive and optimised for mobile and our ongoing digital marketing ensures that we remain highly ranked within search for terms relating to our field of work which helps continue driving our business forward.

Clare Trippier
Marketing and Business Development Manager, Clough & Willis Solicitors

The marketing team at Lanes have been working with I-COM for the last couple of years. The team at I-COM are a breath of fresh air. They have put some meaningful projects together, that have delivered demonstrable results and they can and do respond to matters that are time sensitive. I love the can do attitude of the team.

Michelle Ringland
Head of Marketing, Lanes

Before we signed up to work with I-COM I was invited to a meeting with members of the I-COM team, from content to paid search and organic. I was really impressed with the different ideas the different team members were coming up with and the level of creativity and ability they showed. That made me sure that I-COM was the agency we wanted to work with. In the first year of working with I-COM our new inquiries in my department increased by approximately 20%. That’s the key improvement that we want and so we’re very pleased indeed. The I-COM team are great to work with, we have our own Project Manager who looks after us and it’s been a real pleasure to work with them.

Michael Saul
Partner, TJL Solicitors

We spoke with a number of agencies in the North West as part of our due diligence and from our first meeting I-COM stood out. They had the knowledge and the experience which was a huge advantage, but more than this they created a relaxed environment where they wanted to learn from us and were happy to teach us to ensure we got what we needed and maximised our budget. Our projects have been handled professionally throughout and post-launch we have seen our marketing activities yield huge financial returns, which is a credit to the account management and digital teams. The greatest asset with I-COM is that I can pick up the phone or come into the office and it doesn’t feel like I am visiting our agency but an extension of our internal team who all have the same goals and expectations as we do.

Michael Core
CRM & Online Marketing Executive, Ossur UK