Branding: A Tool for Business Growth
Building a great brand identity is one of the most important things you can do for your company, helping you to become relatable to your target market so that they put their trust in you.
In addition, a strong brand identity will be easier to promote, give your employees something to buy into and create brand-loyal, returning customers.
It’s all about how you present your company to the world, how you communicate your ethos, personality and uniqueness to your customers or clients. It helps you to stand out visually, and verbally, from the competition.
At I-COM we will help you craft a brand identity that works and helps you deliver the online performance you need.
What's Involved in Branding?
- Brand review
- Brand strategy
- Brand voice
- Logos - design or redesign
- Slogans and messaging
- Brand guidelines
How Will I-COM Work With Me?
As soon as you sign up with us, you’ll work closely with our brand consultants to dig into the details and discover and define those unique qualities that set you apart.
Because that’s what this is all about - giving you a competitive edge in your sector to make you more successful.
We’ll conduct a full branding review and audit of your company, and get to the essence of what makes you you. This involves us working extremely closely with you and your employees to understand the nuts and bolts of your company, your purpose, your approach to your work, your customers’ experience, and much more.
Next up, you tell us where it that you want to go. Thirdly, we turn the microscope onto your audience to better understand what makes them tick, and how you can use this knowledge to your advantage.
Finally, we weave all of these elements together to create a comprehensive brand strategy to take your company to the next level.
What Can I Expect from I-COM?
As a full-service agency, you’ll gain access to our whole pool of creative talent through your dedicated client services manager. From our designers and strategists to our copywriters and analysts, our experts are ready to refine and define exactly who you are and how you want your audience to see you.
With over 15 years in the industry, our experience and skillset makes us brand development specialists. We know what it takes to create and develop a brand from scratch or to relaunch your brand in a new direction for a new audience.
We’ve worked with companies in sectors as far-ranging as law firms to recruitment agencies, e-commerce sites to colleges. Our technical knowhow and creative flair gives us the edge and helps us to build compelling and enduring brands that resonate strongly with your target audience.
What Else Can I-COM Do?
I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites, to creating awesomely-eye-catching content, managing your PPC, running strategic PR campaigns or delivering SEO techniques that really work.
Whatever your business needs, we're at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing. With I-COM, you're in good hands.