Ever wonder which marketing channel led to a user visiting your site and converting? Perhaps they initially visited the site because of a paid search ad, noted the company name, did some further research, and then returned via an organic search later on. Traditionally, this would be recorded as an organic lead, but in truth, without the initial paid advertisement, the organic search that generated the enquiry would never have occurred.
Marketing attribution is used to identify exactly how your customers came to be aware of and buy your product or service. It allows us to assign a value to each part of the customer journey so that the return on investment of all managed channels can be assessed.
This knowledge is a powerful tool that can help you identify where you’re going right, and where you’re going wrong with your marketing spend. So, if you want to make your digital marketing budget work more effectively and efficiently, then you should be using marketing attribution.
Get in touch with us today for a proper consultation - call us on 0161 402 3170 or use our handy contact form and we’ll get right back to you
How will I-COM work with me?
At I-COM we’re all about helping businesses grow, and a large part of that is finding ways to improve your ROI so you get more bang for your buck. We use digital marketing attribution to help us do this.
Don’t believe us? Well, there are multiple ways in which a customer or prospective client could have found their way to your website, for example:
- Social media adverts
- Display banner ads
- Email newsletters
- Online articles referencing your company
- Codes posted on a voucher website
Many companies spread themselves wide and thin trying to capture their target audience’s attention at every possible opportunity. But the cleverest businesses assess which platforms are actually the most effective in helping deliver the visitors that will become customers.
How is Marketing Attribution done?
Regardless of the channel, I-COM can help you uncover the most impactful methods of marketing for your business. We utilise a number of marketing attribution models to properly understand your customers’ journey, including:
- Last-click attribution
- Multi-channel attribution
- Cross channel attribution
- Device attribution
Which means we can assess exactly where and what it was you did to catch the attention of your customers.
With this vital information in hand, we’ll put a plan in place to make sure you do more of what works and less of what doesn’t. And with that knowledge, you can utilise and revise your marketing budget in a way that is much more beneficial to your business.
Big enough to be a full-service agency, but small enough to give our clients the personal touch - we see ourselves very much as an extension of your marketing team. That means we work closely in tandem with you, getting to know your business inside and out so we can dig deep into who your target audience is.
This attention to details gives us a head start - we are trained to quickly get to grips with the uniqueness of your business so we can start making improvements right away.
This skill is supported by our broad-ranging experience of different sectors - from recruitment to legal and e-commerce to tech, we’re no strangers to attracting target audiences in these areas, and we’re at the ready to share our expertise with you.
Your One-Stop Shop for All Marketing Services
We are I-COM
I-COM is a full-service digital marketing agency. This means we can support every aspect of your marketing needs - from designing and building websites to creating awesomely eye-catching content, managing your paid advertising, running strategic PR campaigns or delivering SEO that really works.
Whatever your business needs, we’re at the ready. Let us enhance the good work you already do - or put your feet up and let us take care of your entire digital marketing efforts.
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.