Sector: Bespoke, Built Environment
Services: SEO, Content Marketing, PR & Outreach, CRO & UX
The Matthews & Goodman website had no SEO framework in place, including the fact that they weren't tracking their enquiries and so weren't able to monitor where their clients and leads were coming from. They also had very thin content compared to their competitors and they didn't have a clear understanding of who their audience - this resulted in confusing web content.
Aside from content and SEO issues, the website also had several technical and design issues that was affecting the website's user experience.
In order to improve the website, we set up a series of targets:
To meet these goals, we carried out the following activities:
Our work for Matthews & Goodman produced the following results:
Local Search Traffic
There are many digital marketing agencies out there and even more prospective clients desperate to find an agency which will ‘do’ as well as ‘talk’.
FACT: I-COM provided us with both wise counsel AND execution skills that improved our website visitor experience and made it a far better business generation tool.
Howard de Souza, Marketing Director at Matthews & Goodman
Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.