Increase in Leads
  • Legal
  • SEO,
  • Content Marketing,
  • Paid Advertising,
  • PR & Outreach,
  • CRO & UX,

The Client

Ramsdens Solicitors are an award-winning, Legal 500 recommended full-service law firm, with 15 offices across Yorkshire.

They enlisted our services to help grow brand awareness and become thought leaders in the legal sector in the North East. 

The law firm had three clear objectives, they wanted to:

  • Drive more relevant traffic to the website
  • Generate more leads through the website
  • Improve brand visibility in Google search
Ramsdens Solicitors website

Content Marketing & PR

Our focus for building brand awareness was to produce newsworthy and attention-grabbing content to secure PR coverage and links through a targeted outreach strategy. The theme of one of our recent campaigns was ‘Contentious Probate & Wills’, which garnered a fantastic level of PR coverage and SEO-friendly links for the client.

Our PR experts also closely monitor and react to current events in order to continually promote and secure coverage for Ramsdens. We have successfully pitched and won features for them in authoritative publications such as www.independent.co.uk, www.hrgrapevine.com, www.aviva.co.uk, www.bigissuenorth.com and www.openaccessgovernment.org.

Copywriting & SEO

To improve Ramsden’s search engine ranking and organic traffic, we embarked on a series of SEO-minded activities that included:

  • Rewriting key service pages based on keyword research to improve SEO
  • Expanding the office location contact pages to gain local visibility

Service Pages Results

  • Service page sessions grew by 4.8%
  • Goal conversion rate improved by 55.5%
  • Service page leads improved by 63%


To enhance the good work of the copywriting team, we also introduced a series of CRO & UX changes to the current website, which included:

  • Brand trust-building banner updates
  • Styling updates and improvements to call to actions on service pages

PPC Paid Advertising

We’ve created Google Ads with the sole purpose of driving leads through the website, since the campaigns were launched we’ve seen the following stats: 

  • Average cost per lead of £37.93
  • Conversion Rates sat at 6.4%
  • Increased Ramsdens Google Ads Impression Share up to 49.6% 
  • 45% decrease in cost per click since starting the campaigns 


Through the combined activity of PR, SEO, PPC and CRO & UX, Ramsdens have seen fantastic results since partnering with I-COM in 2012.

The campaign work to secure press coverage and links has boosted its brand awareness and organic visibility, while the onsite CRO & UX work has worked to convert website traffic into qualified leads.

  • Goal conversion rate improved by 11.9%
  • Overall Leads improved by 30.7%
Increase in Total Leads
Increase in Goal Conversion Rate
Increase in Service Page Leads