Clough & Willis

Sector
  • Law
Services
  • Web Design
  • Web Development
  • Digital Marketing

The Brief

Clough & Willis is a local law firm who asked us to redesign their website to help build on the results generated by our ongoing digital marketing work. In particular, they wanted to improve their local search presence and the number of cases they take on through the website.

The Challenges

Clough & Willis needed to modernise their current brand including their website. The site itself had accrued content which had caused the navigation to become unwieldy. In addition, many of the older pages were under-performing, which had led to declining search visibility. We needed to update the site to make it more user-friendly while refreshing the content to ensure that the new site performed better and regained its prominence in organic search.

The Approach

Our web design and development team completely rethought the whole site, bringing it up to date, and re-platforming it onto Concrete to help with maintenance. In addition, we ensured that the new design was fully responsive, creating higher user engagement. The digital marketing team reviewed all the site content, using Google Analytics data to help decide how to restructure the navigation. We refreshed old pages, removed stale content and added new content where necessary in order to ensure that the site met the needs of their target audience.

Clough Willis - The Outcome

The Results

The simpler site, with a clearer structure, led to an increase of 16% in the time on site. Being able to find pages more easily encouraged users to look at 13% more pages per visit and drove enquiries up by 275%.

Visit Website

The Impact

The new site has helped Clough & Willis to refresh their brand, which was very traditional, enabling them to reach out to a wider array of people by appearing more welcoming to a broader audience.

Clough & Willis
  • Enquiry forms 275%
  • Pages/Visit 13%
  • Time on Site 16.5%

I-COM have worked with Clough & Willis for almost 10 years and have been instrumental in developing our websites, online presence and our SEO projects. We have an excellent relationship built on their ability to understand our sector and translate that to our specific business needs and the requirements of the project at hand. Our most recent website redesign is easy to use, highly configurable, responsive and optimised for mobile and our ongoing digital marketing ensures that we remain highly ranked within search for terms relating to our field of work which helps continue driving our business forward.

Daniel Rostron
Marketing and Business Development Manager Clough & Willis Solicitors