Enquiries Increased
  • Legal
  • Web Design,
  • Web Development,
  • SEO,
  • Content Marketing,
  • CRO & UX,

The Brief

Clough & Willis is a Manchester-based law firm who asked us to redesign their website to help build on the results generated by our ongoing digital marketing work.

In particular, they wanted to improve their local search presence and the number of cases they take on through the website.

The Challenge

Clough & Willis needed to modernise their current brand including their website. The site itself had accrued content which had caused the navigation to become unwieldy. In addition, many of the older pages were under-performing, which had led to declining search visibility.

We needed to update the site to make it more user-friendly while refreshing the content to ensure that the new site performed better and regained its prominence in organic search.

The Results

Our work on the web design and web development for the Clough & Willis refreshed and modernise their brand. This helped to move the company forward, assisting them in reaching out and appealing to a wider array of people.

By appearing more welcoming to a broader audience, the new-look website has a significant effect on traffic levels and an increase in conversion overall.

The simpler site, with a clearer structure, led to a fantastic 275% increase in enquiries.

Increase in enquiries
More pages looked at per visits
Increase of time on site