+126% increase in engaged sessions per active user
Sector: Energy/Utilities
Services: Website development, website design, brand development, SEO, headless CMS (Prismic)
The Challenge
Business Utility Hub
Business Utility Hub approached I-COM in September 2025 to relaunch their website and brand, with the aim of creating their own lead generation source.
I-COM identified a need to improve the current website from a design and UX perspective, as well as building in the ability to add relevant SEO-driven content, ideally before the SEO and PPC/paid search aspects of the marketing strategy began.
The Approach
Business Utility Hub
With access to WordPress, GSC & GA4, I-COM recommended a full rebuild using Prismic headless technology, rather than incremental improvements to the existing site.
The project was delivered in eight weeks across six phases, including a full brand refresh and the introduction of the “Furbies” mascots, to bring personality to the brand.
A content and structural review ensured the inclusion of case studies and trust signals, supporting a stronger user experience and conversion journey.
The solution focused on:
- Improving website performance and usability
- Creating a scalable platform for SEO content
- Aligning the brand with a more approachable identity
- Supporting future SEO and PPC activity
The Results
Business Utility Hub
All aspects of the website have improved, from speed, accessibility and overall performance, to ease of content creation and scalability. This has enabled PPC and SEO to drive awareness and leads to a website that engages and converts.
User engagement and lead quality have improved, supported by clearer journeys and stronger on-site messaging. Lead quality and relevance are the ultimate KPI, and feedback indicates that these have both seen a significant improvement.
- +126% increase in engaged sessions per active user (Dec 2025 - Feb 2026 YoY)
- +100% increase in session key event rate (now 3%)
- 100% SEO score from Google Lighthouse
- 100%
- SEO Score from Google LIghthouse
- +126%
- Engaged sessions per active user, Dec 25 - Feb 26 YoY
- 3%
- Session Key event rate +100% YoY
“The site looks really good, I think you guys have done a great job on reflecting the professional but friendly image we’re looking to portray.”
Mike Williamson, Business Analyst at D-ENERGI
Digital Marketing Specialists
We are I-COM
Formed in 2005, we have grown to be one of Manchester's largest independent digital marketing agencies.
With a large in-house team of specialists we provide a range of digital services including web design, web development, digital marketing, SEO, branding, content marketing, PR and outreach, social media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.
