0161 402 3170info@i-com.net

Digital Marketing for Construction Businesses

Here at I-COM, we specialise in providing tailored digital marketing services designed to help construction firms grow while seeing a return on their investment. Learn more below.

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Expert Construction Marketing

At I-COM, we understand the unique challenges and opportunities that the construction industry presents. Having worked with companies in the construction, property, and built environment sectors, we have experience in marketing in competitive, niche markets like yours.

In a digital age where an online presence is crucial, we specialise in providing tailored digital marketing services designed to elevate construction companies to new heights so they now only grow but see a return on their investment.

With our help, marketing a construction company has never been easier - contact us on 0161 402 3170 or send us an enquiry to learn more.

Why Choose I-COM for Your Construction Industry Marketing?

At I-COM, we understand the unique challenges and opportunities inherent to the construction industry. Our team of seasoned digital marketing experts is dedicated to crafting strategies that align with the specific business objectives of construction companies, empowering you to maintain a competitive edge. Here are some advantages to partnering with us:

  • Industry Experience: Our team has a wealth of experience in marketing for the construction and built environment sector. See our full list of case studies to learn more about the businesses we have helped.
  • Tailored Solutions: We provide customised digital marketing strategies that precisely cater to the unique requirements of your construction company. Whether you operate locally or have multiple locations, our strategies are adaptable to ensure your marketing efforts are optimised.
  • Proven Results: With a laser focus on results and ROI, our marketing campaigns rely on data and numbers. Employing a data-driven methodology, we optimise each campaign to ensure a measurable return on investment and the achievement of your business goals.
  • Comprehensive Marketing Strategy: Our agency offers a full spectrum of digital marketing services tailored to the construction industry. This includes, but is not limited to, search engine optimisation (SEO), pay-per-click advertising, social media management, and content marketing.

Our Digital Marketing Services for Construction Businesses

I-COM is a full-service digital marketing agency offering expertise in every channel. From SEO and Content Marketing to PPC and Social Media advertising, we've got you covered.

Below are some of the core services we can provide to your construction business in order to help you grow online.

Search Engine Optimisation (SEO)

Enhance your website's search engine visibility, surpass competitors, and attract clients actively seeking your construction services.

Pay-Per-Click (PPC) Advertising

Generate immediate website traffic via precisely targeted PPC campaigns, securing prominent positions in search engine results to capture new customers.

Social Media Marketing

Cultivate a robust social media presence, engage your target audience, and establish authority within the construction domain.

Content Marketing

Produce informative and valuable content that underscores your expertise, educates your audience, and positions your firm as a trusted industry resource.

Email Marketing

Cultivate leads, maintain client relationships, and promote your services through personalised and effective email marketing for construction firms.

Digital PR (Public Relations)

Improve brand awareness, grow your audience, and position yourself as a thought leader through relevant and timely features on news and industry-specific websites.

Web Development and Design

Acquire a contemporary, user-friendly, and ultra-fast website that faithfully represents your brand and efficiently converts visitors and potential clients into customers.

Analytics and Reporting

Gain actionable insights into the performance of your digital marketing efforts via comprehensive analytics and regular reporting.

What Our Clients Say

We are absolutely delighted with the outcome of the Hardship Hub. We’re committed to helping customers who are facing financial hardship and we know the Hardship Hub will become an invaluable resource for money advisors in the North West. I-COM has been a fantastic partner to work with throughout the process, they really listened to the specific concerns and needs of the brief, and the final product has received only high praise from users.

Louise Beardmore, Customer Services and People Director at United Utilities

The Unblocktober campaign was a totally new concept for Lanes Group and we took a leap of faith with the campaign, once the concept had been outlined to us. Lanes’ CSR objectives very much revolve around education, focused around the valuable work that we do on the wastewater and drainage network and educating ‘toilet users’ that their toilet is not a bin especially for the dreaded wipe.

Couple that with how they can all help save the sewers and seas, Unblocktober has a very important environmental message. Connecting the two aspects is very important to create awareness environmentally. Our digital agency I-COM created a very focused campaign with targets and objectives on a very limited budget. Their support throughout the campaign was really important, as the campaign was very fluid developing daily.

The I-COM team were enthusiastic and also hardworking, because they also believed in the campaign objectives. The results speak for themselves. Feedback was good and the campaign received engagement with some high profile supporters who believed that the creative concept was good, so good that they really got behind it.

These stakeholders all have the same aims, objectives and messaging, so it was pleasing to see their support develop. One unified voice creates momentum, and this is exactly what Unblocktober did - using a simple hashtag #Unblocktober many organisations spoke as one voice across social media platforms.

Considering we truly did not know what to expect and how the campaign would be received, we were delighted with the results. We most certainly consider the campaign to be successful and have retained I-COM to assist us with the Unblocktober in 2020.

Michelle Ringland, Head of Marketing at Lanes for Drains

Case Studies

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A Digital Marketing Strategy that Works

Successful construction marketing requires a strategic and calculated approach. Our team of experts will work with your firm to understand what services you provide, where you want to grow, what your KPIs are, and how to best target new clients while keeping your existing clients engaged and returning for more.

Our online marketing activities are designed to make the biggest possible impact (within your specific budget) so you can see a return on your marketing investment. We will help you effectively advertise your professional services through targeted marketing efforts specifically designed for construction firms.

To find out more about our marketing for construction companies, contact us on 0161 402 3170 or send us an enquiry.